Federal NAICS Codes

NAICS 459110

Sporting Goods Retailers

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 459110.

NAICS 459110 federal market metrics

Total obligations
$3.8M
Total awards
60 awards
Active obligations
$249.8K
Size standard
$26,500,000 receipts

What this NAICS covers

NAICS 459110 covers retail sale of sporting goods, athletic apparel, footwear, and exercise equipment through brick-and-mortar stores and direct-to-customer channels, including in-store merchandising, point-of-sale operations, inventory management, and retail customer service.

Federal opportunities under 459110 typically involve operating a retail outlet or online storefront that stocks, prices, sells, and retails athletic gear or outfitting programs, handles returns and warranties, and provides retail sales reporting and transaction records.

FY2025 snapshot

Obligations
$943K
Awards
18
Average award
$52.4K
Change from FY2024
-30.4%

Recent awards

Search contractors

$174,703

EXTREME EXPOSURE, INC

US Special Operations Command (Ussocom)

PIID
H9224026PE012
PSC
4220 - MARINE LIFESAVING AND DIVING EQUIPMENT

$389,511

LIONHEART ALLIANCE, LLC

US Customs and Border Protection

PIID
70B03C25P00000662
PSC
7810 - ATHLETIC AND SPORTING EQUIPMENT

$59,586

SHEARGOLD LIMITED

Department of State

PIID
19GV1025P0610
PSC
7830 - RECREATIONAL AND GYMNASTIC EQUIPMENT

FAQ

What work fits NAICS 459110?
  • Operate a retail storefront that sells athletic footwear, apparel, team uniforms, and field equipment to authorized customers, including POS and cashiering.
  • Manage an online retail storefront for authorized users with order fulfillment, shipping, returns handling, and SKU-level inventory control.
  • Run seasonal or event-driven pop-up retail sales to provide outfitting and equipment directly to program participants, including merchandising and transactions.
  • Provide retail inventory replenishment, shrinkage reporting, point-of-sale transaction records, and retail sales reporting for audit purposes.
When is NAICS 459110 a weak fit?
  • Wholesale distribution of sporting goods in bulk to resellers is outside this code because the primary activity is retail sales to end users rather than B2B wholesale.
  • Installation or professional servicing of exercise machines and gym installs belongs to equipment installation and repair because technical installation services are not retail sales.
  • Manufacturing of athletic apparel, footwear, or sports equipment is excluded because production and fabrication are not retail activities.
What solicitation language points to NAICS 459110?
  • Scope asks for operation of a physical retail location with specified hours, point-of-sale systems, merchant processing, and on-site retail staffing.
  • Performance metrics include sales per square foot, inventory shrinkage percentage, customer satisfaction scores, and transaction accuracy rates.
  • Contract requirements specify SKU-level pricing, returns policy, warranty handling, and daily retail sales and deposit reporting.

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