Federal NAICS Codes

NAICS 459420

Gift, Novelty, and Souvenir Retailers

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 459420.

NAICS 459420 federal market metrics

Total obligations
$549.9K
Total awards
25 awards
Active obligations
$0
Size standard
$13,500,000 receipts

What this NAICS covers

NAICS 459420 covers retail establishments that sell gift items, souvenirs, novelty products, and branded mementos through museum shops, visitor centers, or site-specific storefronts tied to a location's identity.

Federal opportunities under 459420 typically involve concession contracts to operate on-site retail stores, merchandise procurement and inventory rotation, point-of-sale operations, and merchandise sales reporting tied to visitor services.

FY2025 snapshot

Obligations
$66.1K
Awards
7
Average award
$9.4K
Change from FY2024
-68.7%

Recent awards

Search contractors

$10,589

MISCELLANEOUS FOREIGN AWARDEES

Department of State

PIID
19RP3826P0131
PSC
7360 - SETS, KITS, OUTFITS AND MODULES, FOOD PREPERATION AND SERVING

$11,906

US21 INC

Department of State

PIID
19EG3025P1223
PSC
5350 - ABRASIVE MATERIALS

$12,475

THE MAXTER GROUP INC

Offices, Boards and Divisions

PIID
15JATR25P00000035
PSC
7520 - OFFICE DEVICES AND ACCESSORIES

FAQ

What work fits NAICS 459420?
  • Operate a site-specific gift shop at a visitor center selling branded apparel, postcards, books, and licensed souvenirs with inventory and merchandising plans.
  • Manage a museum or interpretive center store including procurement of licensed merchandise, display merchandising, and seasonal assortment planning.
  • Provide pop-up or seasonal souvenir kiosks at high-traffic visitor locations with staffed point-of-sale and inventory reconciliation.
  • Procure and stock branded mementos and novelties, handle returns and warranty pass-through for sold items, and perform daily sales reporting for the site operator.
When is NAICS 459420 a weak fit?
  • Wholesale distribution of souvenirs - focus is on supplying retailers or multiple outlets rather than operating a single on-site retail storefront and direct customer sales.
  • Licensed merchandise manufacturing - production and printing of items is manufacturing activity rather than in-person retail sales at a site.
  • General retail of unrelated new goods - operations selling broad department-store merchandise without site-specific or visitor-focused products fall outside site-linked souvenir retailing.
What solicitation language points to NAICS 459420?
  • Concession-style performance work statement specifying on-site staffed hours, sales revenue reporting, and minimum merchandise assortment by category.
  • Contract requires licensed merchandise compliance, inventory turnover targets, POS card processing, and monthly sales and sales-tax reporting.
  • Evaluation criteria include retail merchandising experience for visitor sites, merchandise procurement plans, and procedures for licensed-product handling and reporting.

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