$18,030
Federal NAICS Codes
NAICS 459420: Gift, Novelty, and Souvenir Retailers
Explore obligations, trends, recent awards, and incumbent contractors for NAICS 459420.
NAICS 459420 federal market metrics
- Total obligations
- $1.1M
- Total awards
- 50 awards
- Active obligations
- $0
- Size standard
- $13,500,000 receipts
What this NAICS covers
NAICS 459420 covers retail establishments that sell gift items, souvenirs, novelty products, and branded mementos through museum shops, visitor centers, or site-specific storefronts tied to a location's identity.
Federal opportunities under 459420 typically involve concession contracts to operate on-site retail stores, merchandise procurement and inventory rotation, point-of-sale operations, and merchandise sales reporting tied to visitor services.
FY2026 snapshot
- Obligations
- $10.6K
- Awards
- 1
- Average award
- $10.6K
- Change from FY2025
- -80.3%
Federal obligation trend
FY2023
$262.1K · 8 awards
FY2024
$211.1K · 9 awards
FY2025
$53.8K · 7 awards
FY2026
$10.6K · 1 award
Recent awards
$10,589
MISCELLANEOUS FOREIGN AWARDEES
Department of State
- PIID
- 19RP3826P0131
- PSC
- 7360 - SETS, KITS, OUTFITS AND MODULES, FOOD PREPERATION AND SERVING
FAQ
What work fits NAICS 459420?
- Operate a site-specific gift shop at a visitor center selling branded apparel, postcards, books, and licensed souvenirs with inventory and merchandising plans.
- Manage a museum or interpretive center store including procurement of licensed merchandise, display merchandising, and seasonal assortment planning.
- Provide pop-up or seasonal souvenir kiosks at high-traffic visitor locations with staffed point-of-sale and inventory reconciliation.
- Procure and stock branded mementos and novelties, handle returns and warranty pass-through for sold items, and perform daily sales reporting for the site operator.
When is NAICS 459420 a weak fit?
- Wholesale distribution of souvenirs - focus is on supplying retailers or multiple outlets rather than operating a single on-site retail storefront and direct customer sales.
- Licensed merchandise manufacturing - production and printing of items is manufacturing activity rather than in-person retail sales at a site.
- General retail of unrelated new goods - operations selling broad department-store merchandise without site-specific or visitor-focused products fall outside site-linked souvenir retailing.
What solicitation language points to NAICS 459420?
- Concession-style performance work statement specifying on-site staffed hours, sales revenue reporting, and minimum merchandise assortment by category.
- Contract requires licensed merchandise compliance, inventory turnover targets, POS card processing, and monthly sales and sales-tax reporting.
- Evaluation criteria include retail merchandising experience for visitor sites, merchandise procurement plans, and procedures for licensed-product handling and reporting.
Put this market knowledge to work
Now that you know about NAICS 459420 - Gift, Novelty, and Souvenir Retailers, let Sweetspot help you find and win relevant government contracts with AI-powered tools.