Federal NAICS Codes

NAICS 512120: Motion Picture and Video Distribution

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 512120.

NAICS 512120 federal market metrics

Total obligations
$281.1M
Total awards
2,873 awards
Active obligations
$6.9M
Size standard
$39,000,000 receipts

What this NAICS covers

NAICS 512120 covers businesses that acquire, market, license, and distribute motion pictures and video content to theaters, broadcast outlets, physical retailers, or digital platforms, and manage rights clearance, physical shipment, and playback media replication.

Federal opportunities under 512120 typically involve contracting for distribution rights acquisition, physical or digital delivery of training or public information videos, closed-captioning and format conversion, and inventory or rights management for government-owned audiovisual content.

FY2026 snapshot

Obligations
$1.8M
Awards
42
Average award
$42K
Change from FY2025
-60.6%

Recent awards

Search contractors

$6,116

SWANK MOTION PICTURES, INC.

Federal Prison System / Bureau of Prisons

PIID
15B30826P00000047
PSC
G003 - SOCIAL- RECREATIONAL

$9,177

CBS STUDIOS INC.

Defense Media Activity (Dma)

PIID
HQ051626FE011
PSC
DD01 - IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR)

$7,014

CBS STUDIOS INC.

Defense Media Activity (Dma)

PIID
HQ051626FE003
PSC
DD01 - IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR)

$12,305

SWANK MOTION PICTURES, INC.

Federal Prison System / Bureau of Prisons

PIID
15B11426P00000024
PSC
R499 - SUPPORT- PROFESSIONAL: OTHER

$14,285

SWANK MOTION PICTURES, INC.

Federal Prison System / Bureau of Prisons

PIID
15BFTD26P00000037
PSC
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS

$13,910

SWANK MOTION PICTURES, INC.

Federal Prison System / Bureau of Prisons

PIID
15B40626P00000036
PSC
T006 - PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION

FAQ

What work fits NAICS 512120?
  • Acquiring distribution rights and providing licensed delivery of government-produced training films to specified distribution channels with term and territory tracking.
  • Replicating and shipping physical media kits (DVD, Blu-ray) with labeling, packing lists, and inventory control for large-scale dissemination.
  • Converting video masters into required broadcast and digital formats, applying closed-captioning, metadata, and encryption for secure digital distribution.
  • Managing rights and licensing documentation, expiration tracking, and reporting for content distributed under government contract.
When is NAICS 512120 a weak fit?
  • Motion picture production and filming where content creation, production financing, and on-set direction are the primary activities rather than rights licensing and distribution.
  • Post-production editing, visual effects, or sound mixing services that change or create content but do not handle licensing, replication, or distribution logistics.
  • Digital platform operation or hosting where the contractor provides the streaming infrastructure but does not hold distribution rights or manage content licensing.
What solicitation language points to NAICS 512120?
  • Solicitation requests include license agreements, territory and term definitions, and deliverable transfer of distribution rights or copies.
  • Deliverables list physical media counts, packing manifests, chain-of-custody documentation, or format conversion specifications and captioning requirements.
  • Evaluation criteria reference rights reporting, content inventory reconciliation, or proof of clearance and copyright assignments for distributed titles.

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