Federal NAICS Codes

NAICS 711410

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 711410.

NAICS 711410 federal market metrics

Total obligations
$12.3M
Total awards
444 awards
Active obligations
$36K
Size standard
$17,500,000 receipts

What this NAICS covers

NAICS 711410 covers broker and management services that book engagements, negotiate contracts, and handle business affairs for individual artists, athletes, entertainers, authors, or other public figures on a commission or fee basis.

Federal opportunities under 711410 typically involve contract awards for talent representation, booking performance appearances, securing licensing or endorsement agreements, and advising on publicity or contractual compliance tied to federally funded events or programs.

FY2025 snapshot

Obligations
$98K
Awards
3
Average award
$32.7K
Change from FY2024
-42.2%

Recent awards

Search contractors

$18,500

AAE HOLDINGS INC

Drug Enforcement Administration

PIID
15DDPH26P00000012
PSC
R708 - SUPPORT- MANAGEMENT: PUBLIC RELATIONS

$40,000

GREATER TALENT NETWORK LLC

US Special Operations Command (Ussocom)

PIID
H9223925PE006
PSC
U099 - EDUCATION/TRAINING- OTHER

$36,000

PARNASSUS BOOKS, LLC

Securities and Exchange Commission

PIID
50310225F0093
PSC
R708 - SUPPORT- MANAGEMENT: PUBLIC RELATIONS

FAQ

What work fits NAICS 711410?
  • Negotiating and executing performer engagement contracts and fee schedules for individual artists contracted to appear at government-sponsored cultural events.
  • Arranging and managing travel, itineraries, and on-site logistics for a listed entertainer performing under a government-hosted program.
  • Securing licensing or synchronization rights and drafting assignment or endorsement agreements for a public figure to appear in program materials.
  • Providing contract administration and commission-based billing for long-lead bookings and artist availability coordination for program schedules.
When is NAICS 711410 a weak fit?
  • Event production and staging: missing responsibilities for set construction, lighting, sound, and technical production because this code covers representation and contract negotiation only.
  • Venue management and booking house operations: missing client-focused representation and commission arrangement because that scope runs facility operations and ticketing rather than individual client management.
  • In-house employment of performers: missing independent-agent relationship and commission-based representation because employed performers are hired as staff or wage labor, not represented by an agent.
What solicitation language points to NAICS 711410?
  • Scope requests performer representation services, contract negotiation on behalf of named individuals, and commission or fee schedules tied to booked engagements.
  • Deliverables list includes executed talent contracts, signed release/licensing documents, and invoiced commission statements linked to specific appearances.
  • Evaluation criteria reference proven artist management labor categories, demonstrated negotiation outcomes, or past performance showing contracted bookings and endorsement agreements.

Put this market knowledge to work

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