Federal NAICS Codes

NAICS 541430: Graphic Design Services

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541430.

NAICS 541430 federal market metrics

Total obligations
$1.1B
Total awards
7,137 awards
Active obligations
$48.5M
Size standard
$9,000,000 receipts

What this NAICS covers

NAICS 541430 covers graphic design services such as creation of visual identities, publication layout, signage art, digital graphics, and production-ready artwork, including concept development, revisions, file preparation, and final art handoff.

Federal opportunities under 541430 typically involve translating agency communication goals into branded visual materials, delivering accessible, print- and web-ready files, producing style guides, and coordinating artwork specifications and final file transfer for publication or production.

FY2025 snapshot

Obligations
$23M
Awards
105
Average award
$219.2K
Change from FY2024
+32.5%

Recent awards

Search contractors

$50,000

BILANDER GROUP, LLC

Executive Office of the President

PIID
11316026P0003OMB
PSC
T001 - PHOTO/MAP/PRINT/PUBLICATION- ARTS/GRAPHICS

$2,000

MINDY SOLOMON GALLERY LLC

Department of State

PIID
19AQMM26P0735
PSC
T001 - PHOTO/MAP/PRINT/PUBLICATION- ARTS/GRAPHICS

$2,000

PRAISE SHADOWS LLC

Department of State

PIID
19AQMM26P0686
PSC
T001 - PHOTO/MAP/PRINT/PUBLICATION- ARTS/GRAPHICS

$2,000

IRELAND A BRADLEY

Department of State

PIID
19AQMM26P0736
PSC
T001 - PHOTO/MAP/PRINT/PUBLICATION- ARTS/GRAPHICS

$250,000

SYSTEM 2/90, INC.

Department of Veterans Affairs

PIID
36C25726N0429
PSC
Z1PZ - MAINTENANCE OF OTHER NON-BUILDING FACILITIES

$52,597

JDLA LLC

Department of Veterans Affairs

PIID
36C26326F0086
PSC
J065 - MAINT/REPAIR/REBUILD OF EQUIPMENT- MEDICAL, DENTAL, AND VETERINARY EQUIPMENT AND SUPPLIES

FAQ

What work fits NAICS 541430?
  • Design and production of print-ready technical manual layouts and instructional graphics with layered source files and export-ready PDFs.
  • Development of a program identity package including logo, color palette, typographic system, and application guidelines in vector and editable formats.
  • Creation of data visualizations and infographics for inclusion in formal reports and briefings with exportable high-resolution image files.
  • Design of exhibit and poster artwork for conferences and display boards, delivered as production-ready files with specified dimensions and bleed.
When is NAICS 541430 a weak fit?
  • Printing and print finishing (presswork) - this procurement requires on-press production, binding, and finishing equipment which falls under printing services rather than graphic design.
  • Web development and web application implementation - the scope requires coding, CMS integration, or backend services absent from graphic design deliverables.
  • Sign fabrication and installation - the work requires physical substrate fabrication, structural supports, and field installation services not covered by design-only graphic services.
What solicitation language points to NAICS 541430?
  • Scope lists deliverables as layered source files in Adobe InDesign, Illustrator, and Photoshop plus final print-ready PDFs with specified color profiles and bleeds.
  • Evaluation includes labor categories such as art director, senior graphic designer, and production artist with hourly rates and portfolio review requirements.
  • Performance requirements call for production-ready artwork, color proofs, and a final style guide detailing typography, color values, and approved logo usage.

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