Federal NAICS Codes

NAICS 459110: Sporting Goods Retailers

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 459110.

NAICS 459110 federal market metrics

Total obligations
$7.7M
Total awards
144 awards
Active obligations
$542.5K
Size standard
$26,500,000 receipts

What this NAICS covers

NAICS 459110 covers retail sale of sporting goods, athletic apparel, footwear, and exercise equipment through brick-and-mortar stores and direct-to-customer channels, including in-store merchandising, point-of-sale operations, inventory management, and retail customer service.

Federal opportunities under 459110 typically involve operating a retail outlet or online storefront that stocks, prices, sells, and retails athletic gear or outfitting programs, handles returns and warranties, and provides retail sales reporting and transaction records.

FY2026 snapshot

Obligations
$722.8K
Awards
18
Average award
$40.2K
Change from FY2025
-23.4%

Recent awards

Search contractors

$910

APEX GOVERNMENT SOURCING LLC

Federal Law Enforcement Training Center

PIID
70LCHE26PPFB00004
PSC
7810 - ATHLETIC AND SPORTING EQUIPMENT

$1,351

JJW INC

Drug Enforcement Administration

PIID
15DDHQ26P00000663
PSC
J078 - MAINT/REPAIR/REBUILD OF EQUIPMENT- RECREATIONAL AND ATHLETIC EQUIPMENT

FAQ

What work fits NAICS 459110?
  • Operate a retail storefront that sells athletic footwear, apparel, team uniforms, and field equipment to authorized customers, including POS and cashiering.
  • Manage an online retail storefront for authorized users with order fulfillment, shipping, returns handling, and SKU-level inventory control.
  • Run seasonal or event-driven pop-up retail sales to provide outfitting and equipment directly to program participants, including merchandising and transactions.
  • Provide retail inventory replenishment, shrinkage reporting, point-of-sale transaction records, and retail sales reporting for audit purposes.
When is NAICS 459110 a weak fit?
  • Wholesale distribution of sporting goods in bulk to resellers is outside this code because the primary activity is retail sales to end users rather than B2B wholesale.
  • Installation or professional servicing of exercise machines and gym installs belongs to equipment installation and repair because technical installation services are not retail sales.
  • Manufacturing of athletic apparel, footwear, or sports equipment is excluded because production and fabrication are not retail activities.
What solicitation language points to NAICS 459110?
  • Scope asks for operation of a physical retail location with specified hours, point-of-sale systems, merchant processing, and on-site retail staffing.
  • Performance metrics include sales per square foot, inventory shrinkage percentage, customer satisfaction scores, and transaction accuracy rates.
  • Contract requirements specify SKU-level pricing, returns policy, warranty handling, and daily retail sales and deposit reporting.

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