National Multi-Media and Education Campaign
National Multi-Media and Education Campaign
CMS IDIQ Expired - Obligated to date
- $458.4M
- Task orders
- 26
- Companies awarded
- 5
- Ceiling
- $5 billion
Vehicle overview
The National Education Campaign and Outreach (NEC) IDIQ, managed by the Centers for Medicare & Medicaid Services (CMS), is a multi-award vehicle used to develop, implement, and evaluate national integrated communications campaigns that promote agency programs and objectives. The vehicle targets populations of 50 million or more, featuring specialized outreach to underserved and multicultural audiences to advance health equity. As of 2025, the IDIQ has a $5 billion ceiling and a seven-year ordering period with six awarded companies.
Functional areas include producing creative assets for television and digital platforms, executing media buys exceeding $60 million, and managing earned media outreach through satellite and radio tours. The scope also encompasses data-driven digital advertising, community management for social media, and the implementation of data infrastructure for email and SMS marketing.
Vehicle details
- Ordering period
-
September 1, 2025 – September 31, 2032
- Ceiling
-
$5 billion
National Multi-Media and Education Campaign contract holders
| Contractor | Obligated | Task orders |
|---|---|---|
| IPG DXTRA, INC. | $276.0M | 10 |
| PORTER NOVELLI PUBLIC SERVICES INC. | $115.2M | 8 |
| KETCHUM INC. | $48.4M | 4 |
| FLEISHMAN-HILLARD INC | $10.2M | 2 |
| OGILVY PUBLIC RELATIONS WORLDWIDE LLC | $8.7M | 2 |
NAICS coverage
Frequently asked questions
- What is National Multi-Media and Education Campaign?
- The National Education Campaign and Outreach (NEC) IDIQ, managed by the Centers for Medicare & Medicaid Services (CMS), is a multi-award vehicle used to develop, implement, and evaluate national integrated communications campaigns that promote agency programs and objectives. The vehicle targets populations of 50 million or more, featuring specialized outreach to underserved and multicultural audiences to advance health equity. As of 2025, the IDIQ has a $5 billion ceiling and a seven-year ordering period with six awarded companies.
- Which agency manages National Multi-Media and Education Campaign?
- National Multi-Media and Education Campaign is a IDIQ managed by Centers for Medicare and Medicaid Services.
- What can agencies acquire through National Multi-Media and Education Campaign?
- Functional areas include producing creative assets for television and digital platforms, executing media buys exceeding $60 million, and managing earned media outreach through satellite and radio tours. The scope also encompasses data-driven digital advertising, community management for social media, and the implementation of data infrastructure for email and SMS marketing.
- How much has been obligated through National Multi-Media and Education Campaign?
- $458.4M has been obligated across 26 task orders.
- How many contractors hold National Multi-Media and Education Campaign?
- 5 contractors hold a position on National Multi-Media and Education Campaign.
- What is the contract ceiling of National Multi-Media and Education Campaign?
- National Multi-Media and Education Campaign has a program ceiling of $5 billion.
- Is National Multi-Media and Education Campaign active?
- No, National Multi-Media and Education Campaign is not currently active — its status is expired (ordering period: September 1, 2025 – September 31, 2032).
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