Federal NAICS Codes

NAICS 423910: Sporting and Recreational Goods and Supplies Merchant Wholesalers

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 423910.

NAICS 423910 federal market metrics

Total obligations
$558M
Total awards
22,802 awards
Active obligations
$826.9K
Size standard
100 employees

What this NAICS covers

NAICS 423910 covers merchant wholesalers that purchase, store, and resell sporting and recreational goods including sports equipment, athletic apparel, bicycles, exercise machines, camping gear, and related accessories to retailers, institutions, or large end users.

Federal opportunities under 423910 typically involve prime or subcontract supply contracts for bulk procurement, blanket purchase agreements, kitting and staging of sporting goods, warranty pass-through and return handling, inventory reporting, and consolidated delivery to government distribution centers.

FY2026 snapshot

Obligations
$1.3M
Awards
54
Average award
$24.4K
Change from FY2025
+6.2%

Recent awards

Search contractors

$21,032

COULTER VENTURES LLC

US Coast Guard

PIID
70Z08526PLREP0356
PSC
7830 - RECREATIONAL AND GYMNASTIC EQUIPMENT

$11,886

LEGACY OUTDOOR SUPPLY, LLC

Federal Law Enforcement Training Center

PIID
70LGLY26PGLB00315
PSC
1305 - AMMUNITION, THROUGH 30MM

$23,783

LOTUSUSA, INC.

US Marshals Service

PIID
15M10226PA4700432
PSC
4240 - SAFETY AND RESCUE EQUIPMENT

$45,759

THE TARGET SHOP LLC

Federal Law Enforcement Training Center

PIID
70LCHS26PPFB00040
PSC
1095 - MISCELLANEOUS WEAPONS

$1,800

SHELTERED WINGS, INC

Drug Enforcement Administration

PIID
15DDEL26P00000067
PSC
6760 - PHOTOGRAPHIC EQUIPMENT AND ACCESSORIES

$43,985

COULTER VENTURES LLC

US Coast Guard

PIID
70Z03426PHONO0277
PSC
7810 - ATHLETIC AND SPORTING EQUIPMENT

$124,222

B.U.COMBINES USA, INC

US Customs and Border Protection

PIID
70B03C26P00000422
PSC
4240 - SAFETY AND RESCUE EQUIPMENT

$29,508

LIFE FITNESS SALES, INC.

US Coast Guard

PIID
70Z03426PHONO0252
PSC
7830 - RECREATIONAL AND GYMNASTIC EQUIPMENT

FAQ

What work fits NAICS 423910?
  • Perform bulk procurement and drop-shipment of athletic uniforms and team gear with size matrixing and multi-location delivery.
  • Provide kitting and staging of field sports equipment sets or recreational kits with packing lists and consolidated CLIN deliveries.
  • Supply exercise machines, replacement parts, and accessories with warranty pass-through handling, returns processing, and spare parts stocking.
  • Operate vendor-managed inventory or EDI ordering for seasonal stocking, forecasting, and regular inventory reporting to a government buyer.
When is NAICS 423910 a weak fit?
  • Retail storefront sporting goods sales where the missing element is wholesale B2B purchasing, bulk stocking, and resale to institutions or retailers.
  • Equipment installation, gym layout, and on-site integration where the missing element is product resale rather than installation or contractor labor.
  • Manufacturing of sporting goods where the missing element is wholesale purchasing, stocking, and distribution instead of producing the goods.
What solicitation language points to NAICS 423910?
  • CLIN structure with unit-price tiers, quantity breaks, FOB or delivery destinations, and requirements for consolidated shipments to multiple sites.
  • Requirements for EDI or electronic ordering interfaces, periodic inventory reporting, demand forecasting, or vendor-managed inventory arrangements.
  • Solicitation language specifying warranty pass-through terms, return merchandise authorization processes, and supplier responsibility for replacement parts stocking.

Put this market knowledge to work

Now that you know about NAICS 423910 - Sporting and Recreational Goods and Supplies Merchant Wholesalers, let Sweetspot help you find and win relevant government contracts with AI-powered tools.