Federal NAICS Codes

NAICS 423910

Sporting and Recreational Goods and Supplies Merchant Wholesalers

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 423910.

NAICS 423910 federal market metrics

Total obligations
$521.8M
Total awards
21,723 awards
Active obligations
$337.9K
Size standard
100 employees

What this NAICS covers

NAICS 423910 covers merchant wholesalers that purchase, store, and resell sporting and recreational goods including sports equipment, athletic apparel, bicycles, exercise machines, camping gear, and related accessories to retailers, institutions, or large end users.

Federal opportunities under 423910 typically involve prime or subcontract supply contracts for bulk procurement, blanket purchase agreements, kitting and staging of sporting goods, warranty pass-through and return handling, inventory reporting, and consolidated delivery to government distribution centers.

FY2025 snapshot

Obligations
$1M
Awards
69
Average award
$14.6K
Change from FY2024
-67.4%

Recent awards

Search contractors

$17,066

BRUNSWICK CORP

Smithsonian Institution

PIID
33312926P00537408
PSC
2010 - SHIP AND BOAT PROPULSION COMPONENTS

$92,855

W.W. GRAINGER, INC.

US Coast Guard

PIID
70Z02326P92200017
PSC
2040 - MARINE HARDWARE AND HULL ITEMS

$16,403

LIONHEART ALLIANCE, LLC

US Customs and Border Protection

PIID
70B03C26P00000036
PSC
8465 - INDIVIDUAL EQUIPMENT

$19,319

AMERICAN MADE LLC

Department of the Air Force

PIID
FA301626FG033
PSC
7110 - OFFICE FURNITURE

FAQ

What work fits NAICS 423910?
  • Perform bulk procurement and drop-shipment of athletic uniforms and team gear with size matrixing and multi-location delivery.
  • Provide kitting and staging of field sports equipment sets or recreational kits with packing lists and consolidated CLIN deliveries.
  • Supply exercise machines, replacement parts, and accessories with warranty pass-through handling, returns processing, and spare parts stocking.
  • Operate vendor-managed inventory or EDI ordering for seasonal stocking, forecasting, and regular inventory reporting to a government buyer.
When is NAICS 423910 a weak fit?
  • Retail storefront sporting goods sales where the missing element is wholesale B2B purchasing, bulk stocking, and resale to institutions or retailers.
  • Equipment installation, gym layout, and on-site integration where the missing element is product resale rather than installation or contractor labor.
  • Manufacturing of sporting goods where the missing element is wholesale purchasing, stocking, and distribution instead of producing the goods.
What solicitation language points to NAICS 423910?
  • CLIN structure with unit-price tiers, quantity breaks, FOB or delivery destinations, and requirements for consolidated shipments to multiple sites.
  • Requirements for EDI or electronic ordering interfaces, periodic inventory reporting, demand forecasting, or vendor-managed inventory arrangements.
  • Solicitation language specifying warranty pass-through terms, return merchandise authorization processes, and supplier responsibility for replacement parts stocking.

Put this market knowledge to work

Now that you know about NAICS 423910 - Sporting and Recreational Goods and Supplies Merchant Wholesalers, let Sweetspot help you find and win relevant government contracts with AI-powered tools.

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