Federal NAICS Codes

NAICS 711320: Promoters of Performing Arts, Sports, and Similar Events without Facilities

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 711320.

NAICS 711320 federal market metrics

Total obligations
$104.9M
Total awards
1,077 awards
Active obligations
$13.5M
Size standard
$22,000,000 receipts

What this NAICS covers

NAICS 711320 covers promoters who organize and market performing arts, sports, and similar events without owning or operating the physical venues used for the events.

Federal opportunities under 711320 typically involve contracting an organization to produce, schedule, promote, ticket, and manage on-site event services while venue control, long-term facility management, and venue capital improvements remain outside the contract scope.

FY2026 snapshot

Obligations
$7.8M
Awards
77
Average award
$101.7K
Change from FY2025
+22.4%

Recent awards

Search contractors

$59,792

LIVE NATION ENTERTAINMENT, INC.

National Endowment for the Humanities

PIID
43310126P00045
PSC
X1AB - LEASE/RENTAL OF CONFERENCE SPACE AND FACILITIES

$700

CROW TRIBE OF INDIANS

Federal Emergency Management Agency

PIID
70FBR826P00000015
PSC
X1PZ - LEASE/RENTAL OF OTHER NON-BUILDING FACILITIES

FAQ

What work fits NAICS 711320?
  • Manage and deliver a government-hosted concert series including artist booking, event scheduling, ticket distribution, advance production planning, and on-site stage management without assuming venue operations.
  • Organize a traveling exhibition or performance tour providing logistics, talent contracting, box office management, and local vendor coordination while the venue owner handles facility operations.
  • Provide turnkey event promotion and audience outreach for a public outreach campaign including marketing, community engagement, ticketing reconciliation, and day-of-event staffing.
  • Coordinate a one-time large-scale commemorative ceremony supplying program scheduling, performer contracts, audio/visual production oversight, credentialing, and front-of-house event staff.
When is NAICS 711320 a weak fit?
  • Venue ownership and operations where the contract requires long-term facility maintenance, HVAC, utilities, or site capital improvements, which are outside promoter-only responsibilities.
  • Theater or arena facility management that includes scheduling multiple tenants, building security systems, and permanent staffing, because ownership and daily facility control are required.
  • Manufacturing or rental of staging, lighting, or permanent venue equipment when the primary deliverable is hardware production or long-term equipment leasing rather than event promotion and management.
What solicitation language points to NAICS 711320?
  • Statement of work lists artist booking, promoter responsibilities, ticketing reconciliation, run-of-show management, and day-of-event production deliverables instead of venue maintenance tasks.
  • Performance requirements specify promotion metrics, audience attendance targets, ticket revenue reporting, rider compliance, and on-site production staffing levels.
  • Evaluation criteria request past performance examples of producing events without owning venues, including references for ticketing operations, marketing reach, and on-site production management.

Put this market knowledge to work

Now that you know about NAICS 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities, let Sweetspot help you find and win relevant government contracts with AI-powered tools.

Schedule a Demo
Track awards in this NAICS Find contractors winning here Get alerts for new awards Analyze recompete timing