Federal Capture Intelligence

Top DoD indoor and outdoor display advertising contractors (NAICS 541850)

Contract actions: October 1, 2021 – September 10, 2026 Updated September 11, 2026 Department of Defense agency guide NAICS 541850 · Indoor and Outdoor Display Advertising
Latest 12 months
$2.3M
Net obligations · Up $1.2M vs. $1.2M preceding
Prime contractors
18
With positive obligations in the latest 12 months

Research the DoD federal contracting market for indoor and outdoor display advertising under NAICS 541850. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, and contract types, competition, and procurement methods.

Contract obligation trends for Indoor and Outdoor Display Advertising at the Department of Defense

Federal records show $10.8M in net obligations across 163 awards in Indoor and Outdoor Display Advertising at the Department of Defense from Oct 1, 2021 through Sep 10, 2026. This market accounts for 0.0005% of $2.3T in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations increased 102.5% from $1.2M to $2.3M. 7 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY26 is year-to-date through Sep 10, 2026; earlier years show complete fiscal-year totals.

FY26 year-to-date: $731K versus $898K through the same date in FY25 (−18.6%).
Net obligations · complete fiscal yearNet obligations · FY26 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$3.4M52Complete
FY2023$2.5M53Complete
FY2024$1.7M54Complete
FY2025$2.5M51Complete
FY2026$731K9YTD through Sep 10, 2026

Market at a glance

All reported prime contract awards
All-period net obligations
$10.8M
163 awards · 77 prime contractors
Latest 12-month movement
+102.5%
$2.3M vs. $1.2M
Leading eight prime share
83.7%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.0005% of $2.3T in agency-wide net obligations.
Set-aside share when reported
27.3% of 128 awards with reported set-aside status.
Set-aside reporting
35 set aside · 93 no set-aside · 35 not reported

What changed in the last 12 months?

Sep 11, 2025–Sep 10, 2026, compared with Sep 11, 2024–Sep 10, 2025.

Market structure

Top-five contractor share increased
51.1%→75.2%+24.1 percentage points
Contractors outside the top five now account for 24.8% of positive obligations.
This market grew faster than 96.5% of comparable agency NAICS markets
+102.5%Agency median −37.3%
The agency comparison covers 507 comparable NAICS markets.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Sep 10, 2026.

28.4% of positive obligations were attributed to NAVY RECRUITING COMMAND. That represents $695K, up $500K from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. NAVY RECRUITING COMMAND28.4% · $695K · up $500K
  2. W0ZZ OFC DEP CHIEF STAFF, G-121.0% · $514K · up $820K
  3. W90F COLORADO REC & RET19.6% · $480K · up $159K
  4. CHINFO FIELD OFFICE8.1% · $199K · up $199K
  5. RECRUITING7.6% · $186K · up $186K
  6. All other reported offices15.2% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    NAVY RECRUITING COMMAND

    #1Up 1 from #2

    Latest 12 months

    $695K

    28.4% of positive obligations

    Versus preceding 12 months

    +$500K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations increased 256.4% from $195K to $695K. The office’s share of positive obligations moved from 13.4% to 28.4%, a change of +15.1 percentage points.

    The latest period contains 2 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 1 active prime contractor and 1 award.

  2. Reported funding office

    W0ZZ OFC DEP CHIEF STAFF, G-1

    #2New to the positive-obligation ranking

    Latest 12 months

    $514K

    21.0% of positive obligations

    Versus preceding 12 months

    +$820K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations moved from $306K in net deobligations to $514K in net obligations. The office’s share of positive obligations moved from 0% to 21.0%, a change of +21.0 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

    Leading award-level changes

  3. Reported funding office

    W90F COLORADO REC & RET

    #3Down 2 from #1

    Latest 12 months

    $480K

    19.6% of positive obligations

    Versus preceding 12 months

    +$159K

    2 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations increased 49.6% from $321K to $480K. The office’s share of positive obligations moved from 22.0% to 19.6%, a change of −2.4 percentage points.

    The latest period contains 3 actions across 3 awards and 1 newly active prime contractor. The preceding period contained 2 active prime contractors and 5 awards.

  4. Reported funding office

    CHINFO FIELD OFFICE

    #4New to the positive-obligation ranking

    Latest 12 months

    $199K

    8.1% of positive obligations

    Versus preceding 12 months

    +$199K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $199K. The office’s share of positive obligations moved from 0% to 8.1%, a change of +8.1 percentage points.

    The latest period contains 2 actions across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  5. Reported funding office

    RECRUITING

    #5New to the positive-obligation ranking

    Latest 12 months

    $186K

    7.6% of positive obligations

    Versus preceding 12 months

    +$186K

    4 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $186K. The office’s share of positive obligations moved from 0% to 7.6%, a change of +7.6 percentage points.

    The latest period contains 5 actions across 4 awards and 4 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

  6. Reported funding office

    HQ WANG

    #6Up 16 from #22

    Latest 12 months

    $75K

    3.1% of positive obligations

    Versus preceding 12 months

    +$62K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 476.9% from $13K to $75K. The office’s share of positive obligations moved from 0.89% to 3.1%, a change of +2.2 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  7. Reported funding office

    39 MSS DPF

    #7New to the positive-obligation ranking

    Latest 12 months

    $65K

    2.6% of positive obligations

    Versus preceding 12 months

    +$65K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $65K. The office’s share of positive obligations moved from 0% to 2.6%, a change of +2.6 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  8. Reported funding office

    W8BR OHARNG ELEMENT, JF HQ

    #8New to the positive-obligation ranking

    Latest 12 months

    $64K

    2.6% of positive obligations

    Versus preceding 12 months

    +$64K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $64K. The office’s share of positive obligations moved from 0% to 2.6%, a change of +2.6 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  9. Reported funding office

    COMMANDING OFFICER

    #9Up 3 from #12

    Latest 12 months

    $50K

    2.0% of positive obligations

    Versus preceding 12 months

    +$10K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 24.9% from $40K to $50K. The office’s share of positive obligations moved from 2.7% to 2.0%, a change of −0.7 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  10. Reported funding office

    133 SFS

    #10New to the positive-obligation ranking

    Latest 12 months

    $50K

    2.0% of positive obligations

    Versus preceding 12 months

    +$50K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $50K. The office’s share of positive obligations moved from 0% to 2.0%, a change of +2.0 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  11. Reported funding office

    141 ARW HQ COMPT

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$91K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $91K to $0. The office’s share of positive obligations moved from 6.3% to 0%, a change of −6.3 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    MISSION SUPPORT FLIGHT

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$83K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $83K to $0. The office’s share of positive obligations moved from 5.7% to 0%, a change of −5.7 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  13. Reported funding office

    133 FM

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$92K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $92K to $0. The office’s share of positive obligations moved from 6.3% to 0%, a change of −6.3 percentage points.

    The latest period contains 2 actions across 2 awards. The preceding period contained 2 active prime contractors and 2 awards.

  14. Reported funding office

    W8AF DEARNG ELEMENT, JF HQ

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$82K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $82K to $0. The office’s share of positive obligations moved from 5.6% to 0%, a change of −5.6 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 4 active prime contractors and 5 awards.

  15. Reported funding office

    COMMANDING GENERAL

    No positive-obligation rank

    Latest 12 months

    −$114K

    0% of positive obligations

    Versus preceding 12 months

    −$212K

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations moved from $98K in net obligations to $114K in net deobligations. The office’s share of positive obligations moved from 6.7% to 0%, a change of −6.7 percentage points.

    The latest period contains 2 actions across 2 awards. The preceding period contained 1 active prime contractor and 1 award.

    Leading award-level changes

Contract types, competition, and procurement methods

From Sep 11, 2025 through Sep 10, 2026, 21 awards had positive obligations totaling $2.7M. Simplified Acquisition was the leading reported procedure, accounting for 59.4% of positive obligations. Awards with a reported parent IDV accounted for 15.6%.

Leading award type
64.3%
Purchase Order
Leading reported procedure
59.4%
Simplified Acquisition
Reported parent IDV
15.6%
of positive obligations had a reported parent IDV
Median reported offers
1
20 of 21 awards reported offers

Buying method changes

Compared with Sep 11, 2024–Sep 10, 2025. Based on 21 current awards and 30 preceding awards with positive net obligations.

Simplified Acquisition obligation share
59.4%
Down from 87.9% in the preceding period
Median positive award obligations
$64K
Up from $29K in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Purchase Order(B)17$1.7M64.3%
Definitive Contract(D)2$546K20.1%
Delivery Order(C)2$423K15.6%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
IDC(B)1$224K8.3%
FSS(C)1$199K7.3%
Not reported19$2.3M84.4%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Single Award(S)1$224K8.3%
Multiple Award(M)1$199K7.3%
Not reported19$2.3M84.4%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Simplified Acquisition(SP1)14$1.6M59.4%
Only One Source(SSS)6$904K33.3%
Subject to Multiple Award Fair Opportunity(MAFO)1$199K7.3%

Extent competed

Reported valueAwardsPositive obligationsShare
Not Competed Under SAP(G)7$1.1M40.9%
Not Competed(C)6$904K33.3%
Competed Under SAP(F)7$502K18.5%
Full and Open Competition(A)1$199K7.3%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Other Statutory Authority(OSA)1$199K7.3%
Not reported20$2.5M92.7%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
SAP Non-Competition (FAR 13)(SP2)7$1.1M40.9%
Only One Source-Other (FAR 6.302-1 Other)(ONE)6$904K33.3%
Not reported8$701K25.8%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Firm Fixed Price(J)21$2.7M100.0%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Management: Advertising(R701)11$1.4M52.3%
Support- Professional: Other(R499)1$514K18.9%
Signs, Advertising Displays, and Identification Plates(9905)7$508K18.7%
Support- Management: Data Collection(R702)1$224K8.3%
Modification of Equipment- Ground Effect Vehicles, Motor Vehicles, Trailers, and Cycles(K023)1$50K1.8%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Department of the Army(2100)15$1.5M54.6%
Department of the Navy(1700)5$1.2M43.0%
Department of the Air Force(5700)1$65K2.4%

Awarding offices

Reported valueAwardsPositive obligationsShare
Navsup Flt Log Ctr Norfolk(N00189)3$894K32.9%
W6qm Micc-Ft Knox(W9124D)2$524K19.3%
W7my Uspfo Activity Co Arng(W912LC)3$480K17.7%
Commanding General(M00263)1$224K8.3%
W7m0 Uspfo Activity Deang 166(W50S6X)4$186K6.8%
W7n6 Uspfo Activity Waang 194(W50S9E)1$75K2.8%
Other reported values7$331K12.2%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
M0026322D1004(9700)1$224K8.3%
47QRAA25D0018(4732)1$199K7.3%
Not reported19$2.3M84.4%

Offers, award size, and timing

Median reported offers
1 median
20 reported · 1 not reported
Positive award obligations
$64K median
$45K–$125K middle 50%
Reported performance period
364 days (~12 months) median
21 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Sep 10, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
7 of 18prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
26.1%of positive obligations in the last 12 months
Leading four prime contractors
67.2%of positive obligations in the last 12 months
Leading eight prime contractors
83.7%of positive obligations in the last 12 months

Based on $2.5M in positive obligations during the 12 months ending Sep 10, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Sep 11, 2024–Sep 10, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $650K

    26.1%

    Dollar movement

    +$455K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for SPARTAN RACE INC
    Obligations: prior → latest
    $195K → $650K
    +233.3%
    Share: prior → latest
    13.4% → 26.1%
    +12.7 percentage points
    All-period obligations
    $845K
    7.8% of all-period positive obligations · 2 awards
    Recorded activity
    Since Aug 7, 2025
    through Mar 31, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $514K

    20.6%

    Dollar movement

    +$820K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for BLAIR INC
    Obligations: prior → latest
    −$306K → $514K
    Not comparable
    Share: prior → latest
    0% → 20.6%
    +20.6 percentage points
    All-period obligations
    $538K
    5.0% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 28, 2023
    through Sep 16, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business11
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $280K

    11.2%

    Dollar movement

    +$3K

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for LEARFIELD COLLEGE LLC
    Obligations: prior → latest
    $277K → $280K
    +0.9%
    Share: prior → latest
    19.0% → 11.2%
    −7.8 percentage points
    All-period obligations
    $1.2M
    10.9% of all-period positive obligations · 12 awards
    Recorded activity
    Since Sep 9, 2022
    through Sep 16, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside35
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $230K

    9.2%

    Dollar movement

    +$230K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for KROENKE SPORTS & ENTERTAINMENT, LLC
    Obligations: prior → latest
    $0 → $230K
    Not comparable
    Share: prior → latest
    0% → 9.2%
    +9.2 percentage points
    All-period obligations
    $860K
    8.0% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 21, 2022
    through Sep 19, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $199K

    8.0%

    Dollar movement

    +$199K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for ENHANCE A COLOUR CORP.
    Obligations: prior → latest
    $0 → $199K
    Not comparable
    Share: prior → latest
    0% → 8.0%
    +8.0 percentage points
    All-period obligations
    $274K
    2.5% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 8, 2023
    through Dec 19, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business10
    All-period set-aside types

    None reported.

  6. #6

    Last 12mo obligations

    $75K

    3.0%

    Dollar movement

    +$62K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for LEARFIELD COMMUNICATIONS, LLC
    Obligations: prior → latest
    $13K → $75K
    +476.9%
    Share: prior → latest
    0.89% → 3.0%
    +2.1 percentage points
    All-period obligations
    $253K
    2.4% of all-period positive obligations · 8 awards
    Recorded activity
    Since Jul 28, 2022
    through Sep 19, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types
    • 1 · Total small business
  7. #7

    Last 12mo obligations

    $71K

    2.9%

    Dollar movement

    +$71K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CHRISTIANA MALL LLC
    Obligations: prior → latest
    $0 → $71K
    Not comparable
    Share: prior → latest
    0% → 2.9%
    +2.9 percentage points
    All-period obligations
    $71K
    0.66% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 17, 2025
    through Sep 17, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $65K

    2.6%

    Dollar movement

    +$65K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for BASEFIKS BILISIM TEKNOLOJILERI ITHALAT IHRACAT TAAHHUT TICARET LIMITED SIRKETI
    Obligations: prior → latest
    $0 → $65K
    Not comparable
    Share: prior → latest
    0% → 2.6%
    +2.6 percentage points
    All-period obligations
    $65K
    0.60% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 29, 2025
    through Sep 29, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $64K

    2.6%

    Dollar movement

    +$64K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for EXHIBIT ARTS. LLC
    Obligations: prior → latest
    $0 → $64K
    Not comparable
    Share: prior → latest
    0% → 2.6%
    +2.6 percentage points
    All-period obligations
    $64K
    0.59% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 13, 2025
    through Sep 13, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $50K

    2.0%

    Dollar movement

    +$10K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for PROFEDSIONAL SOLUTIONS LLC
    Obligations: prior → latest
    $40K → $50K
    +24.9%
    Share: prior → latest
    2.7% → 2.0%
    −0.7 percentage points
    All-period obligations
    $90K
    0.83% of all-period positive obligations · 2 awards
    Recorded activity
    Since Dec 30, 2024
    through Sep 23, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported00
    Reported small business11
    All-period set-aside types
    • 2 · Total small business
  11. #11

    Last 12mo obligations

    $50K

    2.0%

    Dollar movement

    +$50K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for DIRECTIONAL AD-VANTAGE HOLDINGS, LLC
    Obligations: prior → latest
    $0 → $50K
    Not comparable
    Share: prior → latest
    0% → 2.0%
    +2.0 percentage points
    All-period obligations
    $90K
    0.83% of all-period positive obligations · 4 awards
    Recorded activity
    Since Jun 12, 2023
    through Sep 18, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  12. #12

    Last 12mo obligations

    $48K

    1.9%

    Dollar movement

    +$48K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for LOOKING GLASS MEDIA, LLC
    Obligations: prior → latest
    $0 → $48K
    Not comparable
    Share: prior → latest
    0% → 1.9%
    +1.9 percentage points
    All-period obligations
    $48K
    0.44% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 16, 2025
    through Sep 16, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $45K

    1.8%

    Dollar movement

    +$45K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for ADAM N EVE SAFETY LLC
    Obligations: prior → latest
    $0 → $45K
    Not comparable
    Share: prior → latest
    0% → 1.8%
    +1.8 percentage points
    All-period obligations
    $45K
    0.42% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 18, 2025
    through Sep 18, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  14. #14

    Last 12mo obligations

    $45K

    1.8%

    Dollar movement

    +$45K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for DISTRIBUTIVE EDUCATION CLUBS OF AMERICA, INCORPORATED
    Obligations: prior → latest
    $0 → $45K
    Not comparable
    Share: prior → latest
    0% → 1.8%
    +1.8 percentage points
    All-period obligations
    $45K
    0.42% of all-period positive obligations · 1 award
    Recorded activity
    Since Jan 28, 2026
    through Jan 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $37K

    1.5%

    Dollar movement

    +$37K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for VIVO360, INC.
    Obligations: prior → latest
    $0 → $37K
    Not comparable
    Share: prior → latest
    0% → 1.5%
    +1.5 percentage points
    All-period obligations
    $37K
    0.34% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 15, 2025
    through Oct 27, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$650K

SPARTAN RACE INC

NAVY RECRUITING COMMAND

SPARTAN RACE ADVERTISING WITH NAVY RECRUITING COMMAND (NRC). PLEASE SEE STATEMENT OF WORK.

Why it stands out

One action equaled at least a quarter of the market’s latest 12-month positive obligations.

The $650K action represented 26.1% of the market’s positive obligations over the latest 12 months.

Award net obligations
$650K
Share of 12-month positive obligations
26.1%
Supporting data
Prime contractor
#1 · 26.1% share
up 1 rank · +12.7 percentage points · $455K net increase; action exceeded it by $195K
Funding office
#1 · 28.4% attributed share
up 1 rank · +15.1 percentage points · $500K net increase; action exceeded it by $150K
PIID N0018926PD021
Base award

This action

+$514K

BLAIR INC

W0ZZ OFC DEP CHIEF STAFF, G-1

THIS IS A NON-PERSONAL SERVICE(S) CONTRACT TO PROVIDE DESIGN, FABRICATION, AND INSTALLATION OF WALL DISPLAYS FOR THE HQDA, ASA MRA DCS, G-1 ORGANIZATION, HENCEFORTH REFERRED TO AS THE MRA/G-1 FRONT OFFICE AND PENTAGON 9/11 WALL DISPLAYS.

Why it stands out

One action equaled about a fifth of the market’s latest 12-month positive obligations.

The $514K action represented 20.6% of the market’s positive obligations over the latest 12 months.

Award net obligations
$514K
Share of 12-month positive obligations
20.6%
Supporting data
Prime contractor
#2 · 20.6% share
+20.6 percentage points · $820K net increase; action accounted for 62.7%
Funding office
#2 · 21.0% attributed share
+21.0 percentage points · $820K net increase; action accounted for 62.7%
PIID W9124D25CA040
Deobligation

This action

−$339K

C.R. & A. CUSTOM APPAREL INC.

COMMANDING GENERAL

STOREFRONT GRAPHICS INSTALLATION-BASE

Why it stands out

This award recorded a material contraction.

The action removed $339K. A deobligation does not by itself show lower requirement demand.

Award net obligations
$1.2M
Share of 12-month positive obligations
13.6%
Supporting data
Prime contractor
0% share
−6.7 percentage points · $212K net decline; action exceeded it by $127K
Funding office
0% attributed share
−6.7 percentage points · $212K net decline; action exceeded it by $127K
PIID M0026322F1076 · Mod P00003
Base award

This action

+$230K

KROENKE SPORTS & ENTERTAINMENT, LLC

W90F COLORADO REC & RET

SOCIAL MEDIA MARKETING

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #4 in this market by positive obligations over the latest 12 months.

Award net obligations
$230K
Share of 12-month positive obligations
9.2%
Supporting data
Prime contractor
#4 · 9.2% share
Newly active in this market; no actions were reported in the preceding 12 months
Funding office
#3 · 19.6% attributed share
down 2 ranks · −2.4 percentage points · $159K net increase; action exceeded it by $71K
PIID W912LC25PA042
Base award

This action

+$199K

ENHANCE A COLOUR CORP.

CHINFO FIELD OFFICE

CHINFO HALLWAY DISPLAYS

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #5 in this market by positive obligations over the latest 12 months.

Award net obligations
$199K
Share of 12-month positive obligations
8.0%
Supporting data
Prime contractor
#5 · 8.0% share
Newly active in this market; no actions were reported in the preceding 12 months
Funding office
#4 · 8.1% attributed share
+8.1 percentage points · $199K net increase; action accounted for 100.0%
PIID N0018925F0700
Modification

This action

+$125K

LEARFIELD COLLEGE LLC

W90F COLORADO REC & RET

PROVIDE ADVERTISING AT UNIVERSITY SPORTING EVENTS IN SUPPORT OF RECRUITING AND RETENTION BATTALION.

Why it stands out

One action represented 5.0% of the market’s latest 12-month positive obligations.

At $125K, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$250K
Share of 12-month positive obligations
5.0%
PIID W912LC24PA006 · Mod P00002
View recent award activity by date (10)
  1. GLOBAL MEDIA MARKETING, INCBase award · PIID W50S8126PA014
    Action+$25K
    Award net obligations$25K
  2. SPARTAN RACE INCBase award · PIID N0018926PD021
    Action+$650K
    Award net obligations$650K
  3. LAMAR MEDIA CORP.Base award · PIID W9124D26PA066
    Action+$11K
    Award net obligations$11K
  4. DISTRIBUTIVE EDUCATION CLUBS OF AMERICA, INCORPORATEDBase award · PIID N0018926PD001
    Action+$45K
    Award net obligations$45K
  5. BASEFIKS BILISIM TEKNOLOJILERI ITHALAT IHRACAT TAAHHUT TICARET LIMITED SIRKETIBase award · PIID FA568525P0027
    Action+$65K
    Award net obligations$65K
  6. ENHANCE A COLOUR CORP.Base award · PIID N0018925F0700
    Action+$199K
    Award net obligations$199K
  7. PROFEDSIONAL SOLUTIONS LLCBase award · PIID M0026425P0107
    Action+$50K
    Award net obligations$50K
  8. C.R. & A. CUSTOM APPAREL INC.Base award · PIID M0026325F1081
    Action+$224K
    Award net obligations$224K
  9. OMNI CORE ASSET RECOVERY LLCBase award · PIID W50S7325CA026
    Action+$32K
    Award net obligations$32K
  10. C.R. & A. CUSTOM APPAREL INC.Deobligation · PIID M0026322F1076
    Action−$339K
    Award net obligations$1.2M

DoD indoor and outdoor display advertising market FAQs

Answers based on reported federal contract data.

Who are the top DoD indoor and outdoor display advertising contractors?

In the 12 months through September 10, 2026, SPARTAN RACE INC, BLAIR INC, and LEARFIELD COLLEGE LLC were the leading DoD indoor and outdoor display advertising prime contractors by positive obligations.

  1. #1

    SPARTAN RACE INC

    $650,000 in positive obligations

  2. #2

    BLAIR INC

    $513,677 in positive obligations

  3. #3

    LEARFIELD COLLEGE LLC

    $279,800 in positive obligations

Rankings use reported USAspending award data.

Did DoD contract obligations increase in the indoor and outdoor display advertising market?

Yes. Measured by net prime contract obligations, reported DoD activity in the indoor and outdoor display advertising market increased 102.5% from $1,150,869 in the preceding 12 months to $2,330,604 in the 12 months through September 10, 2026.

Latest 12 months
$2,330,604
Net prime contract obligations
Preceding 12 months
$1,150,869
Net prime contract obligations
Change
+102.5%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent DoD contract award activity was reported in the indoor and outdoor display advertising market?

Recent DoD contract award activity reported in the indoor and outdoor display advertising market included actions for SPARTAN RACE INC, BLAIR INC, and C.R. & A. CUSTOM APPAREL INC. during the 12 months through September 10, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for DoD contracts under NAICS 541850?

From September 11, 2025 through September 10, 2026, DoD reported 21 positive-obligation awards for indoor and outdoor display advertising under NAICS 541850. The leading award type was purchase order. The leading reported procedure was simplified acquisition.

Positive-obligation awards
21
Leading reported procedure
Simplified Acquisition
59.4% of positive obligations
Leading award type
Purchase Order
64.3% of positive obligations
Full and open
7.3%
of positive obligations
Reported parent IDV
15.6%
of positive obligations

Percentages use positive obligations as the denominator.

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Related market research

Complete market indexes:

Nearby NAICS at this agency:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through September 10, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility. Public Department of Defense award records are generally delayed by 90 days.

Review data methodology