Federal Capture Intelligence

Top HHS marketing consulting services contractors (NAICS 541613)

Contract actions: October 1, 2021 – September 10, 2026 Updated September 11, 2026 Department of Health and Human Services agency guide NAICS 541613 · Marketing Consulting Services
Latest 12 months
$96.1M
Net obligations · Down $20.2M vs. $116.3M preceding
Prime contractors
22
With positive obligations in the latest 12 months

Research the HHS federal contracting market for marketing consulting services under NAICS 541613. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, contract types, competition, and procurement methods, and potential recompete research leads.

Contract obligation trends for Marketing Consulting Services at the Department of Health and Human Services

Federal records show $626.2M in net obligations across 419 awards in Marketing Consulting Services at the Department of Health and Human Services from Oct 1, 2021 through Sep 10, 2026. This market accounts for 0.43% of $145.5B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations decreased 17.4% from $116.3M to $96.1M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY26 is year-to-date through Sep 10, 2026; earlier years show complete fiscal-year totals.

FY26 year-to-date: $54.9M versus $46.9M through the same date in FY25 (+17.1%).
Net obligations · complete fiscal yearNet obligations · FY26 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$167.6M277Complete
FY2023$167.9M283Complete
FY2024$147.8M250Complete
FY2025$88.1M194Complete
FY2026$54.9M121YTD through Sep 10, 2026

Market at a glance

All reported prime contract awards
All-period net obligations
$626.2M
419 awards · 101 prime contractors
Latest 12-month movement
−17.4%
$96.1M vs. $116.3M
Leading eight prime share
94.2%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.43% of $145.5B in agency-wide net obligations.
Set-aside share when reported
24.3% of 304 awards with reported set-aside status.
Set-aside reporting
74 set aside · 230 no set-aside · 115 not reported

What changed in the last 12 months?

Sep 11, 2025–Sep 10, 2026, compared with Sep 11, 2024–Sep 10, 2025.

Competitive shifts

BIXAL SOLUTIONS INCORPORATED gained the most market share
1.0%→20.6%+19.6 percentage points
The contractor now ranks #2 by positive obligations, based on 5 reported actions.
FAMILY HEALTH INTERNATIONAL lost the most market share
16.5%→1.1%−15.4 percentage points
The contractor now ranks #8 by positive obligations, based on 7 reported actions.
TRIPTK LLC was the largest newly observed contractor
$3.8MLatest 12-month obligations
First observed in this market on Sep 29, 2025, the contractor now ranks #4 by positive obligations across 4 reported actions.

Market structure

Top-five contractor share increased
75.0%→89.6%+14.6 percentage points
Contractors outside the top five now account for 10.4% of positive obligations.

Buyer demand

Reported obligations through CDC OFFICE OF ACQUISITION SERVICES decreased
$43.2M→$6.3M−$37.0M
Latest-period activity spans 57 awards across 18 prime contractors.
Reported obligations through OFC OF ACQUISITION AND GRANTS MGMT increased
$11.6M→$38.1M+$26.5M
Latest-period activity spans 5 awards across 5 prime contractors.
View 5 additional material changes

Competitive shifts

IPG DXTRA, INC. fell the most in the contractor rankings
#4→#18Down 14 places
The contractor accounts for 0.19% of positive obligations across 13 reported actions.
ABT GLOBAL LLC had no reported activity in the latest 12 months
$3.2M→$0No latest-period activity
It previously ranked #7 by positive obligations, based on 3 reported actions.
PALLADIAN PARTNERS, INC. recorded the largest net deobligation
$3.7M→−$1.4M−$5.1M
The contractor now is unranked by positive obligations, based on 5 reported actions.

Award activity

How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Sep 10, 2026.

46.9% of positive obligations were attributed to ADMIN FOR CHILDREN FAMILIES (ACF). That represents $46.1M, up $9.3M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. ADMIN FOR CHILDREN FAMILIES (ACF)46.9% · $46.1M · up $9.3M
  2. OFC OF ACQUISITION AND GRANTS MGMT38.8% · $38.1M · up $26.5M
  3. CDC OFFICE OF ACQUISITION SERVICES6.4% · $6.3M · down $37.0M
  4. PROGRAM SUPPORT CENTER ACQ MGMT SVC4.6% · $4.6M · down $3.0M
  5. HRSA HEADQUARTERS1.4% · $1.3M · down $117K
  6. All other reported offices2.0% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    ADMIN FOR CHILDREN FAMILIES (ACF)

    #1Up 1 from #2

    Latest 12 months

    $46.1M

    46.9% of positive obligations

    Versus preceding 12 months

    +$9.3M

    2 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations increased 25.3% from $36.8M to $46.1M. The office’s share of positive obligations moved from 31.6% to 46.9%, a change of +15.3 percentage points.

    The latest period contains 9 actions across 3 awards. The preceding period contained 2 active prime contractors and 3 awards.

  2. Reported funding office

    OFC OF ACQUISITION AND GRANTS MGMT

    #2Up 1 from #3

    Latest 12 months

    $38.1M

    38.8% of positive obligations

    Versus preceding 12 months

    +$26.5M

    5 active prime contractors · 5 awards

    View office comparison and evidence

    Reported obligations increased 227.5% from $11.6M to $38.1M. The office’s share of positive obligations moved from 10.0% to 38.8%, a change of +28.8 percentage points.

    The latest period contains 11 actions across 5 awards and 4 newly active prime contractors. The preceding period contained 1 active prime contractor and 2 awards.

    Leading award-level changes

  3. Reported funding office

    CDC OFFICE OF ACQUISITION SERVICES

    #3Down 2 from #1

    Latest 12 months

    $6.3M

    6.4% of positive obligations

    Versus preceding 12 months

    −$37.0M

    18 active prime contractors · 57 awards

    View office comparison and evidence

    Reported obligations decreased 85.5% from $43.2M to $6.3M. The office’s share of positive obligations moved from 37.1% to 6.4%, a change of −30.7 percentage points.

    The latest period contains 77 actions across 57 awards and 7 newly active prime contractors. The preceding period contained 22 active prime contractors and 78 awards.

    Leading award-level changes

  4. Reported funding office

    PROGRAM SUPPORT CENTER ACQ MGMT SVC

    #4Rank unchanged

    Latest 12 months

    $4.6M

    4.6% of positive obligations

    Versus preceding 12 months

    −$3.0M

    4 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations decreased 39.3% from $7.5M to $4.6M. The office’s share of positive obligations moved from 6.4% to 4.6%, a change of −1.8 percentage points.

    The latest period contains 4 actions across 4 awards and 1 newly active prime contractor. The preceding period contained 6 active prime contractors and 7 awards.

  5. Reported funding office

    HRSA HEADQUARTERS

    #5Up 2 from #7

    Latest 12 months

    $1.3M

    1.4% of positive obligations

    Versus preceding 12 months

    −$117K

    4 active prime contractors · 8 awards

    View office comparison and evidence

    Reported obligations decreased 8.0% from $1.5M to $1.3M. The office’s share of positive obligations moved from 1.3% to 1.4%, a change of +0.1 percentage points.

    The latest period contains 14 actions across 8 awards. The preceding period contained 4 active prime contractors and 4 awards.

  6. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NHLBI

    #6Up 2 from #8

    Latest 12 months

    $879K

    0.89% of positive obligations

    Versus preceding 12 months

    −$535K

    2 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations decreased 37.8% from $1.4M to $879K. The office’s share of positive obligations moved from 1.2% to 0.89%, a change of −0.3 percentage points.

    The latest period contains 7 actions across 4 awards. The preceding period contained 2 active prime contractors and 5 awards.

  7. Reported funding office

    HHS PHS FOOD AND DRUG ADMIN

    #7New to the positive-obligation ranking

    Latest 12 months

    $550K

    0.56% of positive obligations

    Versus preceding 12 months

    +$550K

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $550K. The office’s share of positive obligations moved from 0% to 0.56%, a change of +0.6 percentage points.

    The latest period contains 4 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  8. Reported funding office

    NIH NCI

    #8Up 3 from #11

    Latest 12 months

    $366K

    0.37% of positive obligations

    Versus preceding 12 months

    −$369K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 50.3% from $735K to $366K. The office’s share of positive obligations moved from 0.63% to 0.37%, a change of −0.3 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  9. Reported funding office

    NATIONAL INSTITUTES OF HEALTH

    #9New to the positive-obligation ranking

    Latest 12 months

    $75K

    0.080% of positive obligations

    Versus preceding 12 months

    +$75K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $75K. The office’s share of positive obligations moved from 0% to 0.080%, a change of +0.1 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  10. Reported funding office

    OMAS STRATEGIC BUYING CENTER - HHS MISSION

    #10New to the positive-obligation ranking

    Latest 12 months

    $34K

    0.030% of positive obligations

    Versus preceding 12 months

    +$34K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $34K. The office’s share of positive obligations moved from 0% to 0.030%, a change of 0.0 percentage points.

    The latest period contains 2 actions across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  11. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NIBIB

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    +$280K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations moved from $280K in net deobligations to $0 in net obligations. The office’s share of positive obligations moved from 0% to 0%, a change of 0.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NIAID

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$1.2M

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $1.2M to $0. The office’s share of positive obligations moved from 1.0% to 0%, a change of −1.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  13. Reported funding office

    FDA OFFICE OF ACQ GRANT SVCS

    No positive-obligation rank

    Latest 12 months

    −$514K

    0% of positive obligations

    Versus preceding 12 months

    −$7.2M

    2 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations moved from $6.7M in net obligations to $514K in net deobligations. The office’s share of positive obligations moved from 5.7% to 0%, a change of −5.7 percentage points.

    The latest period contains 4 actions across 4 awards. The preceding period contained 3 active prime contractors and 6 awards.

  14. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NICHD

    No positive-obligation rank

    Latest 12 months

    −$1.6M

    0% of positive obligations

    Versus preceding 12 months

    −$5.7M

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations moved from $4.0M in net obligations to $1.6M in net deobligations. The office’s share of positive obligations moved from 3.5% to 0%, a change of −3.5 percentage points.

    The latest period contains 2 actions across 2 awards. The preceding period contained 2 active prime contractors and 4 awards.

Contract types, competition, and procurement methods

From Sep 11, 2025 through Sep 10, 2026, 37 awards had positive obligations totaling $101.6M. Mafo was the leading reported procedure, accounting for 58.1% of positive obligations. Awards with a reported parent IDV accounted for 94.9%.

Leading award type
89.5%
Delivery Order
Leading reported procedure
58.1%
Mafo
Reported parent IDV
94.9%
of positive obligations had a reported parent IDV
Median reported offers
3
34 of 37 awards reported offers

Buying method changes

Compared with Sep 11, 2024–Sep 10, 2025. Based on 37 current awards and 56 preceding awards with positive net obligations.

Reported full-and-open obligation share
32.1%
Down from 74.9% in the preceding period
Delivery-order obligation share
89.5%
Up from 69.1% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541613 peer median, parent-IDV obligation share is 30.6 percentage points higher, reported full-and-open obligation share is 8.5 percentage points higher, delivery-order obligation share is 63.8 percentage points higher, and median positive award obligations are 349.7% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share94.9%64.3%+30.6 pts
Reported full-and-open obligation share32.1%23.6%+8.5 pts
Delivery-order obligation share89.5%25.7%+63.8 pts
Median positive award obligations$462K$103K+349.7%
Peer cohort and comparison limits

The peer median gives each of the 2 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)19$91.0M89.5%
BPA Call(A)13$5.4M5.3%
Definitive Contract(D)3$5.1M5.0%
Purchase Order(B)2$145K0.14%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
FSS(C)19$91.0M89.5%
BPA(E)13$5.4M5.3%
Not reported5$5.2M5.1%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Multiple Award(M)29$95.7M94.3%
Single Award(S)3$634K0.62%
Not reported5$5.2M5.1%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)5$59.0M58.1%
Subject to Multiple Award Fair Opportunity(MAFO)17$32.6M32.1%
Simplified Acquisition(SP1)10$3.8M3.8%
Sss(ONLY ONE SOURCE)1$3.8M3.8%
Sp1(SIMPLIFIED ACQUISITION)3$1.7M1.7%
Only One Source(SSS)1$605K0.60%

Extent competed

Reported valueAwardsPositive obligationsShare
A(FULL AND OPEN COMPETITION)5$59.0M58.1%
Full and Open Competition(A)17$32.6M32.1%
C(NOT COMPETED)1$3.8M3.8%
Competed Under SAP(F)8$3.7M3.6%
F(COMPETED UNDER SAP)2$1.1M1.1%
G(NOT COMPETED UNDER SAP)1$619K0.61%
Other reported values3$750K0.74%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Only One Source - Other(ONE)4$53.4M52.5%
Follow-on Action Following Competitive Initial Action(FOO)1$17.5M17.2%
Competitive Set Aside(CSA)5$14.8M14.6%
Fair Opportunity Given(FAIR)12$5.9M5.8%
Not reported15$10.0M9.8%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Urgency (FAR 6.302-2)(URG)1$3.8M3.8%
Authorized by Statute (FAR 6.302-5(A)(2)(I))(OTH)3$1.3M1.3%
SAP Non-Competition (FAR 13)(SP2)1$24K0.020%
Not reported32$96.4M94.9%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Y(TIME AND MATERIALS)2$56.7M55.8%
Firm Fixed Price(J)17$22.2M21.8%
Time and Materials(Y)10$10.1M9.9%
J(FIRM FIXED PRICE)7$7.9M7.8%
Labor Hours(Z)1$4.8M4.7%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Other(R499)18$69.1M68.1%
IT and Telecom - Platform Support Services: Database, Mainframe, Middleware (Labor)(DH01)1$13.8M13.6%
Support- Professional: Communications(R426)4$8.5M8.4%
IT and Telecom - Business Application/Application Development Support Services (Labor)(DA01)2$6.0M5.9%
Support- Professional: Program Evaluation/Review/Development(R410)2$995K0.98%
Support- Professional: Program Management/Support(R408)3$987K0.97%
Other reported values7$2.1M2.1%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Departmental Offices(1406)2$44.0M43.3%
Centers for Medicare and Medicaid Services(7530)5$38.1M37.5%
Centers for Disease Control and Prevention(7523)13$8.2M8.1%
Office of the Assistant Secretary for Administration(7570)1$4.9M4.8%
Office of the Assistant Secretary for Financial Resources(7571)4$3.1M3.0%
Health Resources and Services Administration(7526)4$1.4M1.4%
Other reported values8$1.9M1.9%

Awarding offices

Reported valueAwardsPositive obligationsShare
Ibc Acq Svcs Directorate (00004)(140D04)2$44.0M43.3%
Ofc of Acquisition and Grants Mgmt(75FCMC)5$38.1M37.5%
Cdc Office of Acquisition Services(75D301)13$8.2M8.1%
Program Support Center Acq Mgmt Svc(75P001)1$4.9M4.8%
Omas Strategic Buying Center - Information Technology(7571TE)1$2.1M2.1%
Hrsa Headquarters(75R602)4$1.4M1.4%
Other reported values11$2.8M2.8%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
GS00F057CA(4732)2$56.7M55.8%
GS00F439GA(4732)3$20.8M20.5%
47QRAA24D00AP(4732)2$5.6M5.5%
47QRAA23D003T(4732)1$2.9M2.8%
47QRAA22D002K(4732)1$1.9M1.9%
HHSD2002015M88155B(7523)2$1.5M1.5%
47QRAA25D00E4(4732)1$1.1M1.1%
GS00F083CA(4732)4$969K0.95%
Other reported values16$4.9M4.8%
Not reported5$5.2M5.1%

Offers, award size, and timing

Median reported offers
3 median
34 reported · 3 not reported
Positive award obligations
$462K median
$233K–$1.1M middle 50%
Reported performance period
729 days (~24 months) median
37 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Sep 10, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 22prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
56.7%of positive obligations in the last 12 months
Leading four prime contractors
86.7%of positive obligations in the last 12 months
Leading eight prime contractors
94.2%of positive obligations in the last 12 months

Based on $99.9M in positive obligations during the 12 months ending Sep 10, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Sep 11, 2024–Sep 10, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $56.7M

    56.7%

    Dollar movement

    +$9.4M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    10 actions

    Historical and award details for GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
    Obligations: prior → latest
    $47.2M → $56.7M
    +20.0%
    Share: prior → latest
    40.5% → 56.7%
    +16.3 percentage points
    All-period obligations
    $202.8M
    32.3% of all-period positive obligations · 7 awards
    Recorded activity
    Since Oct 8, 2021
    through Sep 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported23
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $20.6M

    20.6%

    Dollar movement

    +$19.4M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    5 actions

    Historical and award details for BIXAL SOLUTIONS INCORPORATED
    Obligations: prior → latest
    $1.2M → $20.6M
    +1600.5%
    Share: prior → latest
    1.0% → 20.6%
    +19.6 percentage points
    All-period obligations
    $26.3M
    4.2% of all-period positive obligations · 4 awards
    Recorded activity
    Since Sep 30, 2022
    through Aug 11, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside32
    Reported no set-aside00
    Not reported10
    Reported small business42
    All-period set-aside types
    • 2 · Total small business
    • 1 · WOSB set-aside
  3. #3

    Last 12mo obligations

    $5.6M

    5.6%

    Dollar movement

    +$187K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    3 actions

    Historical and award details for BLN FORS MARSH JV LLC
    Obligations: prior → latest
    $5.4M → $5.6M
    +3.5%
    Share: prior → latest
    4.6% → 5.6%
    +1.0 percentage points
    All-period obligations
    $11.0M
    1.8% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 30, 2024
    through Jun 9, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported10
    Reported small business21
    All-period set-aside types
    • 1 · Total small business
  4. #4

    Last 12mo obligations

    $3.8M

    3.8%

    Dollar movement

    +$3.8M

    vs. prior 12 months

    Last 12mo awards

    1 award

    4 actions

    Historical and award details for TRIPTK LLC
    Obligations: prior → latest
    $0 → $3.8M
    Not comparable
    Share: prior → latest
    0% → 3.8%
    +3.8 percentage points
    All-period obligations
    $3.8M
    0.61% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 29, 2025
    through Aug 31, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $2.9M

    2.9%

    Dollar movement

    +$2.9M

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for CHATHAM COMMUNICATIONS JV, LLC
    Obligations: prior → latest
    $0 → $2.9M
    Not comparable
    Share: prior → latest
    0% → 2.9%
    +2.9 percentage points
    All-period obligations
    $2.9M
    0.46% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 22, 2025
    through Oct 28, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  6. #6

    Last 12mo obligations

    $1.9M

    1.9%

    Dollar movement

    +$1.7M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    5 actions

    Historical and award details for OGILVY PUBLIC RELATIONS WORLDWIDE LLC
    Obligations: prior → latest
    $201K → $1.9M
    +859.6%
    Share: prior → latest
    0.17% → 1.9%
    +1.8 percentage points
    All-period obligations
    $5.3M
    0.85% of all-period positive obligations · 27 awards
    Recorded activity
    Since Feb 8, 2022
    through Sep 1, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside21
    Not reported24
    Reported small business00
    All-period set-aside types

    None reported.

  7. #7

    Last 12mo obligations

    $1.5M

    1.5%

    Dollar movement

    −$280K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    2 actions

    Historical and award details for DANIEL J EDELMAN INC
    Obligations: prior → latest
    $1.8M → $1.5M
    −15.4%
    Share: prior → latest
    1.6% → 1.5%
    0.0 percentage points
    All-period obligations
    $11.5M
    1.8% of all-period positive obligations · 2 awards
    Recorded activity
    Since Feb 17, 2022
    through Sep 23, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside21
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $1.1M

    1.1%

    Dollar movement

    −$18.1M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    7 actions

    Historical and award details for FAMILY HEALTH INTERNATIONAL
    Obligations: prior → latest
    $19.2M → $1.1M
    −94.1%
    Share: prior → latest
    16.5% → 1.1%
    −15.4 percentage points
    All-period obligations
    $50.6M
    8.1% of all-period positive obligations · 23 awards
    Recorded activity
    Since Mar 4, 2022
    through Aug 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside24
    Not reported12
    Reported small business00
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $1.1M

    1.1%

    Dollar movement

    +$1.1M

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CROSBY MONTAGE PARTNERS, LLC
    Obligations: prior → latest
    $0 → $1.1M
    Not comparable
    Share: prior → latest
    0% → 1.1%
    +1.1 percentage points
    All-period obligations
    $1.1M
    0.18% of all-period positive obligations · 1 award
    Recorded activity
    Since Jul 14, 2026
    through Jul 14, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business10
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $765K

    0.77%

    Dollar movement

    −$7.4M

    vs. prior 12 months

    Last 12mo awards

    9 awards

    14 actions

    Historical and award details for IQ SOLUTIONS, INC.
    Obligations: prior → latest
    $8.2M → $765K
    −90.6%
    Share: prior → latest
    7.0% → 0.77%
    −6.2 percentage points
    All-period obligations
    $32.2M
    5.1% of all-period positive obligations · 25 awards
    Recorded activity
    Since Oct 25, 2021
    through Sep 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported99
    Reported small business00
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $712K

    0.71%

    Dollar movement

    −$467K

    vs. prior 12 months

    Last 12mo awards

    7 awards

    11 actions

    Historical and award details for WESTAT, INC.
    Obligations: prior → latest
    $1.2M → $712K
    −39.6%
    Share: prior → latest
    1.0% → 0.71%
    −0.3 percentage points
    All-period obligations
    $18.4M
    2.9% of all-period positive obligations · 21 awards
    Recorded activity
    Since Dec 14, 2021
    through Aug 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside76
    Not reported01
    Reported small business00
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $619K

    0.62%

    Dollar movement

    +$16K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for GRUPO CASTANO INC
    Obligations: prior → latest
    $602K → $619K
    +2.7%
    Share: prior → latest
    0.52% → 0.62%
    +0.1 percentage points
    All-period obligations
    $2.4M
    0.38% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 21, 2023
    through Aug 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported00
    Reported small business11
    All-period set-aside types
    • 1 · 8(a) sole source
  13. #13

    Last 12mo obligations

    $605K

    0.61%

    Dollar movement

    +$12K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IMMERSIVE CONCEPTS L.L.C.
    Obligations: prior → latest
    $593K → $605K
    +2.0%
    Share: prior → latest
    0.51% → 0.61%
    +0.1 percentage points
    All-period obligations
    $2.2M
    0.35% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 13, 2023
    through Mar 11, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported00
    Reported small business11
    All-period set-aside types
    • 1 · 8(a) sole source
  14. #14

    Last 12mo obligations

    $487K

    0.49%

    Dollar movement

    −$2.2M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    4 actions

    Historical and award details for BRUNET-GARCIA ADVERTISING LLC
    Obligations: prior → latest
    $2.7M → $487K
    −82.0%
    Share: prior → latest
    2.3% → 0.49%
    −1.8 percentage points
    All-period obligations
    $19.6M
    3.1% of all-period positive obligations · 15 awards
    Recorded activity
    Since Oct 28, 2021
    through Jul 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside13
    Reported no set-aside13
    Not reported00
    Reported small business26
    All-period set-aside types
    • 3 · Total small business
    • 1 · 8(a) sole source
  15. #15

    Last 12mo obligations

    $452K

    0.45%

    Dollar movement

    +$183K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    3 actions

    Historical and award details for RED CARROT INC
    Obligations: prior → latest
    $269K → $452K
    +68.2%
    Share: prior → latest
    0.23% → 0.45%
    +0.2 percentage points
    All-period obligations
    $2.0M
    0.32% of all-period positive obligations · 9 awards
    Recorded activity
    Since Dec 17, 2021
    through Aug 3, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported10
    Reported small business21
    All-period set-aside types
    • 2 · 8(a) competed

Potential federal contract recompetes

Investigate potential recompetes surfaced by near-term end dates, award value, and recent contract changes.

GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE - EXERCISE AND FUND SIX-MONTH EXTENSION IAW FAR 52.217-8

$39.2M is obligated on an award with a reported potential end date of March 21, 2027.

Performance period

65.0%

As of Sep 10, 2026Potential end Mar 21, 2027

Current award value as a share of potential value

100.0%

$39.2M current$39.2M potential
Supporting data

Reported performance starts Sep 19, 2025.

No later potential end date is reported; current and potential end dates are both Mar 21, 2027.

$39.2M is obligated against $39.2M in current reported award value (100.0%).

Reported potential end dates: Sep 21, 2026 → Mar 21, 2027.

ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE - EXERCISE AND FUND SIX-MONTH EXTENSION IAW FAR 52.217-8

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 140D0425F0958

These are research leads, not confirmed recompetes. USAspending records through Sep 10, 2026; reported dates and values can change through later modifications.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$26.1M

GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

ADMIN FOR CHILDREN FAMILIES (ACF)

ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE

Why it stands out

One action equaled at least a quarter of the market’s latest 12-month positive obligations.

The $26.1M action represented 26.1% of the market’s positive obligations over the latest 12 months.

Award net obligations
$39.2M
Share of 12-month positive obligations
26.1%
Supporting data
Prime contractor
#1 · 56.7% share
+16.3 percentage points · $9.4M net increase; action exceeded it by $16.7M
Funding office
#1 · 46.9% attributed share
up 1 rank · +15.3 percentage points · $9.3M net increase; action exceeded it by $16.8M
Related:Unusually large action
PIID 140D0425F0958
Base award

This action

+$13.8M

BIXAL SOLUTIONS INCORPORATED

OFC OF ACQUISITION AND GRANTS MGMT

THE MEDICAID AND CHIP DATACONNECT (MAC-DC) TASK ORDER PERFORMS CLOUD/PLATFORM OPERATIONS, SECURE DATA INGESTION AND STAGING, PIPELINE RELIABILITY, METADATA AND ACCESS GOVERNANCE, BI PUBLISHING (INTERNAL AND PUBLIC), USER ENABLEMENT, AND PROGRAMMATIC

Why it stands out

The contractor climbed 13 positions in this market.

It now ranks #2 by positive obligations over the latest 12 months.

Award net obligations
$13.8M
Share of 12-month positive obligations
13.8%
Supporting data
Prime contractor
#2 · 20.6% share
up 13 ranks · +19.6 percentage points · $19.4M net increase; action accounted for 71.4%
Funding office
#2 · 38.8% attributed share
up 1 rank · +28.8 percentage points · $26.5M net increase; action accounted for 52.2%
Related:Largest share gainFunding office gain
PIID 75FCMC26F0055
Modification

This action

+$11.7M

GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

OFC OF ACQUISITION AND GRANTS MGMT

THIS ACQUISITION IS A LOGICAL FOLLOW-ON (LFO) FOR CONTRACTOR SUPPORT FOR TASKS ASSOCIATED WITH PROGRAM MANAGEMENT, OUTREACH/TRAINING, INQUIRY MANAGEMENT AND RESPONSE, DISCREPANCY AND APPEALS, AND DATA AND STATISTICAL ANALYSIS REPORTING. ADDITIONALLY

Why it stands out

One action represented 11.7% of the market’s latest 12-month positive obligations.

At $11.7M, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$29.2M
Share of 12-month positive obligations
11.7%
PIID 75FCMC25FJ031 · Mod P00001
Base award

This action

+$2.9M

CHATHAM COMMUNICATIONS JV, LLC

OFC OF ACQUISITION AND GRANTS MGMT

NEW AWARD TO SUPPORT CHILDREN'S HEALTH COVERAGE. THE PURPOSE OF THIS ACQUISITION IS TO BUILD UPON, ENRICH AND COORDINATE ACTIVITIES BEING CONDUCTED UNDER THE CONNECTING KIDS TO COVERAGE NATIONAL CAMPAIGN. THROUGH THIS CAMPAIGN, FEDERAL AGENCIES AND S

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #5 in this market by positive obligations over the latest 12 months.

Award net obligations
$2.9M
Share of 12-month positive obligations
2.9%
Supporting data
Prime contractor
#5 · 2.9% share
Newly active in this market; no actions were reported in the preceding 12 months
PIID 75FCMC25FJ136
Deobligation

This action

−$1.4M

PALLADIAN PARTNERS, INC.

NATIONAL INSTITUTES OF HEALTH NICHD

EOI::IMPLEMENTING THE PRESIDENTS DEPARTMENT OF GOVERNMENT EFFICIENCY COST EFFICIENCY INITIATIVE (MARCH 19, 2025)::EOI NOTIFICATION OF TERMINATION FOR CONVENIENCE

Why it stands out

This award recorded a material contraction.

The action removed $1.4M. A deobligation does not by itself show lower requirement demand.

Award net obligations
$10.2M
Share of 12-month positive obligations
1.4%
Supporting data
Prime contractor
0% share
−3.1 percentage points · $5.1M net decline; action accounted for 28.4%
Funding office
0% attributed share
−3.5 percentage points · $5.7M net decline; action accounted for 25.5%
Related:Largest net deobligation
PIID 75N94021F00177 · Mod P00020
Modification

This action

+$4.9M

BLN FORS MARSH JV LLC

PROGRAM SUPPORT CENTER ACQ MGMT SVC

EOI::EO: RADICAL TRANSPARENCY ABOUT WASTEFUL SPENDING::EOI BILATERAL MODIFICATION TO DESCOPE

Why it stands out

This award grew while spending attributed to its office declined.

The modification added $4.9M while office-attributed obligations fell $3.0M overall.

Award net obligations
$10.3M
Share of 12-month positive obligations
4.9%
Supporting data
Funding office
#4 · 4.6% attributed share
$3.0M net decline despite this positive action
PIID 75P00124F80191 · Mod P00001
View recent award activity by date (10)
  1. IQ SOLUTIONS, INC.Deobligation · PIID 75N92024F00002
    Action−$4K
    Award net obligations$1.7M
  2. AQUILINE GROUP LLC (THE)Modification · PIID 75P00122F80126
    Action+$1K
    Award net obligations$362K
  3. GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.Modification · PIID 140D0425F0958
    Action+$13.1M
    Award net obligations$39.2M
  4. OGILVY PUBLIC RELATIONS WORLDWIDE LLCModification · PIID 75D30126F21170
    Action+$180K
    Award net obligations$1.9M
  5. TRIPTK LLCModification · PIID 75FCMC25CJ023
    Action+$762K
    Award net obligations$3.8M
  6. FAMILY HEALTH INTERNATIONALModification · PIID 75N91021F00203
    Action+$366K
    Award net obligations$3.9M
  7. WESTAT, INC.Deobligation · PIID HHSD2002007200150003
    Action−$4K
    Award net obligations$296K
  8. WESTAT, INC.Deobligation · PIID HHSD2002007200150001
    Action−$3
    Award net obligations$3.4M
  9. IPG DXTRA, INC.Modification · PIID 75D30123F17573
    Action+$1.6M
    Award net obligations$11.5M
  10. GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.Modification · PIID 75FCMC25FJ031
    Action+$5.8M
    Award net obligations$29.2M

HHS marketing consulting services market FAQs

Answers based on reported federal contract data.

Who are the top HHS marketing consulting services contractors?

In the 12 months through September 10, 2026, GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC., BIXAL SOLUTIONS INCORPORATED, and BLN FORS MARSH JV LLC were the leading HHS marketing consulting services prime contractors by positive obligations.

  1. #1

    GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

    $56,664,848 in positive obligations

  2. #2

    BIXAL SOLUTIONS INCORPORATED

    $20,583,796 in positive obligations

  3. #3

    BLN FORS MARSH JV LLC

    $5,582,042 in positive obligations

Rankings use reported USAspending award data.

Did HHS contract obligations decrease in the marketing consulting services market?

Yes. Measured by net prime contract obligations, reported HHS activity in the marketing consulting services market decreased 17.4% from $116,281,365 in the preceding 12 months to $96,058,539 in the 12 months through September 10, 2026.

Latest 12 months
$96,058,539
Net prime contract obligations
Preceding 12 months
$116,281,365
Net prime contract obligations
Change
−17.4%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent HHS contract award activity was reported in the marketing consulting services market?

Recent HHS contract award activity reported in the marketing consulting services market included actions for GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC., BIXAL SOLUTIONS INCORPORATED, and CHATHAM COMMUNICATIONS JV, LLC during the 12 months through September 10, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for HHS contracts under NAICS 541613?

From September 11, 2025 through September 10, 2026, HHS reported 37 positive-obligation awards for marketing consulting services under NAICS 541613. The leading award type was delivery order. The leading reported procedure was mafo.

Positive-obligation awards
37
Leading reported procedure
Mafo
58.1% of positive obligations
Leading award type
Delivery Order
89.6% of positive obligations
Full and open
32.1%
of positive obligations
Reported parent IDV
94.9%
of positive obligations

Percentages use positive obligations as the denominator.

Which HHS marketing consulting services awards may warrant recompete research?

Based on its reported potential-end date, the HHS marketing consulting services award held by GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. may warrant recompete research.

Research leads, not confirmed recompetes. Dates may change through later modifications.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through September 10, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology