Federal Capture Intelligence

Top HHS marketing consulting services contractors (NAICS 541613)

Contract actions: October 1, 2021 – October 23, 2026 Updated October 24, 2026 Department of Health and Human Services agency guide NAICS 541613 · Marketing Consulting Services
Latest 12 months
$66.1M
Net obligations · Down $22.2M vs. $88.2M preceding
Prime contractors
20
With positive obligations in the latest 12 months

Research the HHS federal contracting market for marketing consulting services under NAICS 541613. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, contract types, competition, and procurement methods, and potential recompete research leads.

Contract obligation trends for Marketing Consulting Services at the Department of Health and Human Services

Federal records show $637.4M in net obligations across 424 awards in Marketing Consulting Services at the Department of Health and Human Services from Oct 1, 2021 through Oct 23, 2026. This market accounts for 0.42% of $150.2B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations decreased 25.1% from $88.2M to $66.1M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY27 is year-to-date through Oct 23, 2026; earlier years show complete fiscal-year totals.

FY27 year-to-date: $0 versus $0 through the same date in FY26 (Not comparable).
Net obligations · complete fiscal yearNet obligations · FY27 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$167.6M277Complete
FY2023$167.9M283Complete
FY2024$147.8M250Complete
FY2025$88.1M194Complete
FY2026$66.1M130Complete

Market at a glance

All reported prime contract awards
All-period net obligations
$637.4M
424 awards · 103 prime contractors
Latest 12-month movement
−25.1%
$66.1M vs. $88.2M
Leading eight prime share
94.3%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.42% of $150.2B in agency-wide net obligations.
Set-aside share when reported
24.6% of 305 awards with reported set-aside status.
Set-aside reporting
75 set aside · 230 no set-aside · 119 not reported

What changed in the last 12 months?

Oct 24, 2025–Oct 23, 2026, compared with Oct 24, 2024–Oct 23, 2025.

Competitive shifts

BIXAL SOLUTIONS INCORPORATED gained the most market share
2.42%→29.75%+27.3 percentage points
The contractor now ranks #2 by positive obligations, based on 5 reported actions.
IPG DXTRA, INC. lost the most market share
8.5%→0.3%−8.2 percentage points
The contractor now ranks #15 by positive obligations, based on 13 reported actions.
RED CARROT INC climbed the most in the contractor rankings
#22→#6Up 16 places
The contractor accounts for 2.7% of positive obligations across 5 reported actions.

Market structure

Top-five contractor share increased
70.2%→87.6%+17.4 percentage points
Contractors outside the top five now account for 12.4% of positive obligations.

Buyer demand

Reported obligations through OFC OF ACQUISITION AND GRANTS MGMT increased
$16.3M→$33.5M+$17.3M
Latest-period activity spans 5 awards across 5 prime contractors.
Reported obligations through CDC OFFICE OF ACQUISITION SERVICES decreased
$19.5M→$4.3M−$15.2M
Latest-period activity spans 53 awards across 18 prime contractors.
View 3 additional material changes

Award activity

Competitive shifts

PALLADIAN PARTNERS, INC. recorded the largest net deobligation
$3.7M→−$1.4M−$5.1M
The contractor now is unranked by positive obligations, based on 5 reported actions.
ENSEMBLE GOVERNMENT SERVICES, LLC had no reported activity in the latest 12 months
$2.1M→$0No latest-period activity
It previously ranked #11 by positive obligations, based on 2 reported actions.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Oct 23, 2026.

48.9% of positive obligations were attributed to OFC OF ACQUISITION AND GRANTS MGMT. That represents $33.5M, up $17.3M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. OFC OF ACQUISITION AND GRANTS MGMT48.9% · $33.5M · up $17.3M
  2. ADMIN FOR CHILDREN FAMILIES (ACF)31.0% · $21.3M · down $7.1M
  3. OMAS STRATEGIC BUYING CENTER - HHS MISSION7.3% · $5.0M · up $5.0M
  4. CDC OFFICE OF ACQUISITION SERVICES6.3% · $4.3M · down $15.2M
  5. HRSA HEADQUARTERS3.9% · $2.7M · up $1.1M
  6. All other reported offices2.6% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    OFC OF ACQUISITION AND GRANTS MGMT

    #1Up 2 from #3

    Latest 12 months

    $33.5M

    48.9% of positive obligations

    Versus preceding 12 months

    +$17.3M

    5 active prime contractors · 5 awards

    View office comparison and evidence

    Reported obligations increased 106.4% from $16.3M to $33.5M. The office’s share of positive obligations moved from 18.3% to 48.9%, a change of +30.6 percentage points.

    The latest period contains 9 actions across 5 awards and 2 newly active prime contractors. The preceding period contained 3 active prime contractors and 4 awards.

    Leading award-level changes

  2. Reported funding office

    ADMIN FOR CHILDREN FAMILIES (ACF)

    #2Down 1 from #1

    Latest 12 months

    $21.3M

    31.0% of positive obligations

    Versus preceding 12 months

    −$7.1M

    3 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations decreased 25.0% from $28.4M to $21.3M. The office’s share of positive obligations moved from 32.0% to 31.0%, a change of −0.9 percentage points.

    The latest period contains 8 actions across 4 awards and 1 newly active prime contractor. The preceding period contained 2 active prime contractors and 4 awards.

  3. Reported funding office

    OMAS STRATEGIC BUYING CENTER - HHS MISSION

    #3New to the positive-obligation ranking

    Latest 12 months

    $5.0M

    7.3% of positive obligations

    Versus preceding 12 months

    +$5.0M

    3 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $5.0M. The office’s share of positive obligations moved from 0% to 7.3%, a change of +7.3 percentage points.

    The latest period contains 4 actions across 3 awards and 3 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

  4. Reported funding office

    CDC OFFICE OF ACQUISITION SERVICES

    #4Down 2 from #2

    Latest 12 months

    $4.3M

    6.3% of positive obligations

    Versus preceding 12 months

    −$15.2M

    18 active prime contractors · 53 awards

    View office comparison and evidence

    Reported obligations decreased 77.9% from $19.5M to $4.3M. The office’s share of positive obligations moved from 22.0% to 6.3%, a change of −15.7 percentage points.

    The latest period contains 67 actions across 53 awards and 8 newly active prime contractors. The preceding period contained 22 active prime contractors and 81 awards.

    Leading award-level changes

  5. Reported funding office

    HRSA HEADQUARTERS

    #5Up 2 from #7

    Latest 12 months

    $2.7M

    3.9% of positive obligations

    Versus preceding 12 months

    +$1.1M

    5 active prime contractors · 10 awards

    View office comparison and evidence

    Reported obligations increased 64.5% from $1.6M to $2.7M. The office’s share of positive obligations moved from 1.9% to 3.9%, a change of +2.1 percentage points.

    The latest period contains 15 actions across 10 awards and 1 newly active prime contractor. The preceding period contained 4 active prime contractors and 6 awards.

  6. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NHLBI

    #6Up 2 from #8

    Latest 12 months

    $879K

    1.3% of positive obligations

    Versus preceding 12 months

    −$535K

    2 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations decreased 37.8% from $1.4M to $879K. The office’s share of positive obligations moved from 1.6% to 1.3%, a change of −0.3 percentage points.

    The latest period contains 7 actions across 4 awards. The preceding period contained 2 active prime contractors and 5 awards.

  7. Reported funding office

    NIH NCI

    #7Up 4 from #11

    Latest 12 months

    $366K

    0.53% of positive obligations

    Versus preceding 12 months

    −$369K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 50.3% from $735K to $366K. The office’s share of positive obligations moved from 0.83% to 0.53%, a change of −0.3 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  8. Reported funding office

    HHS PHS FOOD AND DRUG ADMIN

    #8Up 5 from #13

    Latest 12 months

    $350K

    0.51% of positive obligations

    Versus preceding 12 months

    +$150K

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations increased 74.9% from $200K to $350K. The office’s share of positive obligations moved from 0.23% to 0.51%, a change of +0.3 percentage points.

    The latest period contains 3 actions across 2 awards. The preceding period contained 1 active prime contractor and 1 award.

  9. Reported funding office

    NATIONAL INSTITUTES OF HEALTH

    #9New to the positive-obligation ranking

    Latest 12 months

    $75K

    0.11% of positive obligations

    Versus preceding 12 months

    +$75K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $75K. The office’s share of positive obligations moved from 0% to 0.11%, a change of +0.1 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  10. Reported funding office

    OMAS STRATEGIC BUYING CENTER - PROFESSIONAL SERVICES

    #10New to the positive-obligation ranking

    Latest 12 months

    $65K

    0.090% of positive obligations

    Versus preceding 12 months

    +$65K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $65K. The office’s share of positive obligations moved from 0% to 0.090%, a change of +0.1 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  11. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NIBIB

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    +$280K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations moved from $280K in net deobligations to $0 in net obligations. The office’s share of positive obligations moved from 0% to 0%, a change of 0.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    PROGRAM SUPPORT CENTER ACQ MGMT SVC

    No positive-obligation rank

    Latest 12 months

    −$320K

    0% of positive obligations

    Versus preceding 12 months

    −$7.3M

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations moved from $7.0M in net obligations to $320K in net deobligations. The office’s share of positive obligations moved from 7.9% to 0%, a change of −7.9 percentage points.

    The latest period contains 2 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 5 active prime contractors and 6 awards.

  13. Reported funding office

    FDA OFFICE OF ACQ GRANT SVCS

    No positive-obligation rank

    Latest 12 months

    −$514K

    0% of positive obligations

    Versus preceding 12 months

    −$7.2M

    2 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations moved from $6.7M in net obligations to $514K in net deobligations. The office’s share of positive obligations moved from 7.5% to 0%, a change of −7.5 percentage points.

    The latest period contains 4 actions across 4 awards. The preceding period contained 3 active prime contractors and 6 awards.

  14. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NICHD

    No positive-obligation rank

    Latest 12 months

    −$1.6M

    0% of positive obligations

    Versus preceding 12 months

    −$5.7M

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations moved from $4.1M in net obligations to $1.6M in net deobligations. The office’s share of positive obligations moved from 4.6% to 0%, a change of −4.6 percentage points.

    The latest period contains 2 actions across 2 awards. The preceding period contained 2 active prime contractors and 3 awards.

Contract types, competition, and procurement methods

From Oct 24, 2025 through Oct 23, 2026, 31 awards had positive obligations totaling $71.0M. Mafo was the leading reported procedure, accounting for 62.1% of positive obligations. Awards with a reported parent IDV accounted for 95.1%.

Leading award type
92.9%
Delivery Order
Leading reported procedure
62.1%
Mafo
Reported parent IDV
95.1%
of positive obligations had a reported parent IDV
Median reported offers
2
30 of 31 awards reported offers

Buying method changes

Compared with Oct 24, 2024–Oct 23, 2025. Based on 31 current awards and 56 preceding awards with positive net obligations.

Reported full-and-open obligation share
31.5%
Down from 64.3% in the preceding period
Delivery-order obligation share
92.9%
Up from 63.9% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541613 peer median, parent-IDV obligation share is 28.8 percentage points higher, reported full-and-open obligation share is 16.0 percentage points higher, delivery-order obligation share is 69.7 percentage points higher, and median positive award obligations are 179.1% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share95.1%66.3%+28.8 pts
Reported full-and-open obligation share31.5%15.4%+16.0 pts
Delivery-order obligation share92.9%23.1%+69.7 pts
Median positive award obligations$605K$217K+179.1%
Peer cohort and comparison limits

The peer median gives each of the 2 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)22$65.9M92.9%
Definitive Contract(D)3$3.3M4.7%
BPA Call(A)3$1.5M2.2%
Purchase Order(B)3$210K0.30%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
FSS(C)22$65.9M92.9%
BPA(E)3$1.5M2.2%
Not reported6$3.5M4.9%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Multiple Award(M)24$67.0M94.4%
Single Award(S)1$462K0.65%
Not reported6$3.5M4.9%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)12$44.0M62.1%
Subject to Multiple Award Fair Opportunity(MAFO)11$22.3M31.5%
Sss(ONLY ONE SOURCE)1$2.1M2.9%
Sp1(SIMPLIFIED ACQUISITION)4$1.8M2.5%
Only One Source(SSS)1$605K0.85%
Simplified Acquisition(SP1)2$145K0.20%

Extent competed

Reported valueAwardsPositive obligationsShare
A(FULL AND OPEN COMPETITION)12$44.0M62.1%
Full and Open Competition(A)11$22.3M31.5%
C(NOT COMPETED)1$2.1M2.9%
F(COMPETED UNDER SAP)3$1.1M1.6%
G(NOT COMPETED UNDER SAP)1$619K0.87%
Not Available for Competition(B)1$605K0.85%
Other reported values2$145K0.20%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Only One Source - Other(ONE)6$28.5M40.2%
Follow-on Action Following Competitive Initial Action(FOO)1$17.5M24.7%
Competitive Set Aside(CSA)5$12.4M17.4%
Fair Opportunity Given(FAIR)11$8.0M11.2%
Not reported8$4.6M6.5%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Urgency (FAR 6.302-2)(URG)1$2.1M2.9%
Authorized by Statute (FAR 6.302-5(A)(2)(I))(OTH)3$1.3M1.9%
SAP Non-Competition (FAR 13)(SP2)1$24K0.030%
Not reported26$67.5M95.1%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Y(TIME AND MATERIALS)3$35.5M50.0%
Firm Fixed Price(J)8$17.2M24.2%
J(FIRM FIXED PRICE)14$12.4M17.4%
Labor Hours(Z)1$4.8M6.8%
Time and Materials(Y)5$1.1M1.6%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Other(R499)14$41.6M58.7%
IT and Telecom - Platform Support Services: Database, Mainframe, Middleware (Labor)(DH01)1$13.8M19.5%
Support- Professional: Communications(R426)2$5.4M7.6%
IT and Telecom - Business Application/Application Development Support Services (Labor)(DA01)3$4.6M6.5%
Support- Professional: Program Management/Support(R408)5$2.2M3.1%
Support- Management: Advertising(R701)2$1.4M1.9%
Other reported values4$1.9M2.7%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Centers for Medicare and Medicaid Services(7530)4$33.5M47.3%
Departmental Offices(1406)2$17.8M25.1%
Office of the Assistant Secretary for Financial Resources(7571)8$10.6M15.0%
Centers for Disease Control and Prevention(7523)5$4.5M6.3%
Health Resources and Services Administration(7526)5$2.7M3.9%
National Institutes of Health(7529)6$1.3M1.9%
Other reported values1$350K0.49%

Awarding offices

Reported valueAwardsPositive obligationsShare
Ofc of Acquisition and Grants Mgmt(75FCMC)4$33.5M47.3%
Ibc Acq Svcs Directorate (00004)(140D04)2$17.8M25.1%
Omas Strategic Buying Center - Hhs Mission(7571MN)3$6.1M8.7%
Cdc Office of Acquisition Services(75D301)5$4.5M6.3%
Hrsa Headquarters(75R602)5$2.7M3.9%
Omas Strategic Buying Center - Information Technology(7571TE)1$2.3M3.2%
Other reported values11$3.9M5.5%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
GS00F057CA(4732)2$30.6M43.1%
GS00F439GA(4732)3$20.9M29.4%
47QRAA24D00AP(4732)2$5.6M8.0%
47QRAA22D002K(4732)1$1.9M2.7%
GS00F181GA(4732)3$1.9M2.6%
GS00F083CA(4732)4$1.8M2.5%
47QRAA25D005D(4732)1$1.3M1.8%
47QRAA25D00E4(4732)1$1.1M1.6%
Other reported values8$2.4M3.4%
Not reported6$3.5M4.9%

Offers, award size, and timing

Median reported offers
2 median
30 reported · 1 not reported
Positive award obligations
$605K median
$275K–$1.9M middle 50%
Reported performance period
364 days (~12 months) median
31 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Oct 23, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 20prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
43.9%of positive obligations in the last 12 months
Leading four prime contractors
84.8%of positive obligations in the last 12 months
Leading eight prime contractors
94.3%of positive obligations in the last 12 months

Based on $69.5M in positive obligations during the 12 months ending Oct 23, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Oct 24, 2024–Oct 23, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $30.6M

    43.9%

    Dollar movement

    −$7.3M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    8 actions

    Historical and award details for GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.
    Obligations: prior → latest
    $37.9M → $30.6M
    −19.3%
    Share: prior → latest
    42.6% → 43.9%
    +1.3 percentage points
    All-period obligations
    $202.8M
    31.8% of all-period positive obligations · 7 awards
    Recorded activity
    Since Oct 8, 2021
    through Sep 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported24
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $20.7M

    29.8%

    Dollar movement

    +$18.5M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    5 actions

    Historical and award details for BIXAL SOLUTIONS INCORPORATED
    Obligations: prior → latest
    $2.1M → $20.7M
    +864.2%
    Share: prior → latest
    2.4% → 29.8%
    +27.3 percentage points
    All-period obligations
    $28.6M
    4.5% of all-period positive obligations · 4 awards
    Recorded activity
    Since Sep 30, 2022
    through Sep 25, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside32
    Reported no set-aside00
    Not reported10
    Reported small business42
    All-period set-aside types
    • 2 · Total small business
    • 1 · WOSB set-aside
  3. #3

    Last 12mo obligations

    $5.6M

    8.1%

    Dollar movement

    +$765K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    3 actions

    Historical and award details for BLN FORS MARSH JV LLC
    Obligations: prior → latest
    $4.9M → $5.6M
    +15.7%
    Share: prior → latest
    5.5% → 8.1%
    +2.6 percentage points
    All-period obligations
    $15.9M
    2.5% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 30, 2024
    through Sep 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported10
    Reported small business21
    All-period set-aside types
    • 1 · Total small business
  4. #4

    Last 12mo obligations

    $2.1M

    3.0%

    Dollar movement

    +$324K

    vs. prior 12 months

    Last 12mo awards

    1 award

    3 actions

    Historical and award details for TRIPTK LLC
    Obligations: prior → latest
    $1.8M → $2.1M
    +18.5%
    Share: prior → latest
    2.0% → 3.0%
    +1.0 percentage points
    All-period obligations
    $3.8M
    0.60% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 29, 2025
    through Aug 31, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $1.9M

    2.8%

    Dollar movement

    +$1.9M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    5 actions

    Historical and award details for OGILVY PUBLIC RELATIONS WORLDWIDE LLC
    Obligations: prior → latest
    −$21K → $1.9M
    Not comparable
    Share: prior → latest
    0% → 2.8%
    +2.8 percentage points
    All-period obligations
    $5.3M
    0.83% of all-period positive obligations · 27 awards
    Recorded activity
    Since Feb 8, 2022
    through Sep 1, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside21
    Not reported22
    Reported small business00
    All-period set-aside types

    None reported.

  6. #6

    Last 12mo obligations

    $1.9M

    2.7%

    Dollar movement

    +$1.6M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    5 actions

    Historical and award details for RED CARROT INC
    Obligations: prior → latest
    $269K → $1.9M
    +591.7%
    Share: prior → latest
    0.30% → 2.7%
    +2.4 percentage points
    All-period obligations
    $3.4M
    0.53% of all-period positive obligations · 10 awards
    Recorded activity
    Since Dec 17, 2021
    through Sep 29, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported20
    Reported small business31
    All-period set-aside types
    • 2 · 8(a) competed
  7. #7

    Last 12mo obligations

    $1.6M

    2.3%

    Dollar movement

    −$6.8M

    vs. prior 12 months

    Last 12mo awards

    10 awards

    14 actions

    Historical and award details for IQ SOLUTIONS, INC.
    Obligations: prior → latest
    $8.4M → $1.6M
    −81.3%
    Share: prior → latest
    9.4% → 2.3%
    −7.2 percentage points
    All-period obligations
    $33.2M
    5.2% of all-period positive obligations · 26 awards
    Recorded activity
    Since Oct 25, 2021
    through Sep 18, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported109
    Reported small business00
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $1.3M

    1.8%

    Dollar movement

    +$1.3M

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for VIVO360, INC.
    Obligations: prior → latest
    $0 → $1.3M
    Not comparable
    Share: prior → latest
    0% → 1.8%
    +1.8 percentage points
    All-period obligations
    $1.3M
    0.20% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 25, 2026
    through Sep 25, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business10
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $1.1M

    1.6%

    Dollar movement

    +$1.1M

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CROSBY MONTAGE PARTNERS, LLC
    Obligations: prior → latest
    $0 → $1.1M
    Not comparable
    Share: prior → latest
    0% → 1.6%
    +1.6 percentage points
    All-period obligations
    $1.1M
    0.18% of all-period positive obligations · 1 award
    Recorded activity
    Since Jul 14, 2026
    through Jul 14, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business10
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $619K

    0.89%

    Dollar movement

    +$16K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for GRUPO CASTANO INC
    Obligations: prior → latest
    $602K → $619K
    +2.7%
    Share: prior → latest
    0.68% → 0.89%
    +0.2 percentage points
    All-period obligations
    $2.4M
    0.37% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 21, 2023
    through Aug 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported00
    Reported small business11
    All-period set-aside types
    • 1 · 8(a) sole source
  11. #11

    Last 12mo obligations

    $605K

    0.87%

    Dollar movement

    +$12K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IMMERSIVE CONCEPTS L.L.C.
    Obligations: prior → latest
    $593K → $605K
    +2.0%
    Share: prior → latest
    0.67% → 0.87%
    +0.2 percentage points
    All-period obligations
    $2.2M
    0.34% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 13, 2023
    through Mar 11, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported00
    Reported small business11
    All-period set-aside types
    • 1 · 8(a) sole source
  12. #12

    Last 12mo obligations

    $479K

    0.69%

    Dollar movement

    −$933K

    vs. prior 12 months

    Last 12mo awards

    8 awards

    10 actions

    Historical and award details for WESTAT, INC.
    Obligations: prior → latest
    $1.4M → $479K
    −66.1%
    Share: prior → latest
    1.6% → 0.69%
    −0.9 percentage points
    All-period obligations
    $18.4M
    2.9% of all-period positive obligations · 21 awards
    Recorded activity
    Since Dec 14, 2021
    through Oct 15, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside76
    Not reported11
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $366K

    0.53%

    Dollar movement

    −$1.4M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    6 actions

    Historical and award details for FAMILY HEALTH INTERNATIONAL
    Obligations: prior → latest
    $1.7M → $366K
    −79.0%
    Share: prior → latest
    2.0% → 0.53%
    −1.4 percentage points
    All-period obligations
    $50.6M
    7.9% of all-period positive obligations · 23 awards
    Recorded activity
    Since Mar 4, 2022
    through Aug 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside25
    Not reported12
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    $228K

    0.33%

    Dollar movement

    +$56K

    vs. prior 12 months

    Last 12mo awards

    6 awards

    9 actions

    Historical and award details for HCN GLOBAL, LLC
    Obligations: prior → latest
    $172K → $228K
    +32.7%
    Share: prior → latest
    0.19% → 0.33%
    +0.1 percentage points
    All-period obligations
    $914K
    0.14% of all-period positive obligations · 6 awards
    Recorded activity
    Since Apr 15, 2024
    through Sep 25, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported63
    Reported small business63
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $185K

    0.27%

    Dollar movement

    −$7.4M

    vs. prior 12 months

    Last 12mo awards

    10 awards

    13 actions

    Historical and award details for IPG DXTRA, INC.
    Obligations: prior → latest
    $7.5M → $185K
    −97.5%
    Share: prior → latest
    8.5% → 0.27%
    −8.2 percentage points
    All-period obligations
    $69.2M
    10.8% of all-period positive obligations · 18 awards
    Recorded activity
    Since Dec 15, 2021
    through Aug 25, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside85
    Not reported20
    Reported small business00
    All-period set-aside types

    None reported.

Potential federal contract recompetes

Investigate potential recompetes surfaced by near-term end dates, award value, and recent contract changes.

GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE - EXERCISE AND FUND SIX-MONTH EXTENSION IAW FAR 52.217-8

A modification describes a six-month extension; the latest reported potential end date is March 21, 2027.

Performance period

72.8%

As of Oct 23, 2026Potential end Mar 21, 2027

Current award value as a share of potential value

100.0%

$39.2M current$39.2M potential
Supporting data

Reported performance starts Sep 19, 2025.

No later potential end date is reported; current and potential end dates are both Mar 21, 2027.

$39.2M is obligated against $39.2M in current reported award value (100.0%).

Reported potential end dates: Sep 21, 2026 → Mar 21, 2027.

ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE - EXERCISE AND FUND SIX-MONTH EXTENSION IAW FAR 52.217-8

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 140D0425F0958

These are research leads, not confirmed recompetes. USAspending records through Oct 23, 2026; reported dates and values can change through later modifications.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$13.8M

BIXAL SOLUTIONS INCORPORATED

OFC OF ACQUISITION AND GRANTS MGMT

THE MEDICAID AND CHIP DATACONNECT (MAC-DC) TASK ORDER PERFORMS CLOUD/PLATFORM OPERATIONS, SECURE DATA INGESTION AND STAGING, PIPELINE RELIABILITY, METADATA AND ACCESS GOVERNANCE, BI PUBLISHING (INTERNAL AND PUBLIC), USER ENABLEMENT, AND PROGRAMMATIC

Why it stands out

The contractor climbed 7 positions in this market.

It now ranks #2 by positive obligations over the latest 12 months.

Award net obligations
$13.8M
Share of 12-month positive obligations
19.9%
Supporting data
Prime contractor
#2 · 29.8% share
up 7 ranks · +27.3 percentage points · $18.5M net increase; action accounted for 74.6%
Funding office
#1 · 48.9% attributed share
up 2 ranks · +30.6 percentage points · $17.3M net increase; action accounted for 80.0%
Related:Largest share gainFunding office gain
PIID 75FCMC26F0055
Modification

This action

+$4.9M

BLN FORS MARSH JV LLC

OMAS STRATEGIC BUYING CENTER - HHS MISSION

COMPREHENSIVE COMMUNICATIONS SUPPORT FOR THE OFFICE OF INFECTIOUS DISEASE AND HIV/AIDS POLICY (OIDP).

Why it stands out

The award grew alongside stronger office-attributed spending.

The modification added $4.9M while office-attributed obligations rose $5.0M overall.

Award net obligations
$15.2M
Share of 12-month positive obligations
7.1%
Supporting data
Funding office
#3 · 7.3% attributed share
+7.3 percentage points · $5.0M net increase; action accounted for 99.3%
PIID 75P00124F80191 · Mod P00002
Modification

This action

+$13.1M

GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

ADMIN FOR CHILDREN FAMILIES (ACF)

ADMINISTRATION FOR CHILDREN AND FAMILIES (ACF), OFFICE OF REFUGEE RESETTLEMENT (ORR), MISSION SUPPORT SERVICES BRIDGE - EXERCISE AND FUND SIX-MONTH EXTENSION IAW FAR 52.217-8

Why it stands out

This award grew while spending attributed to its office declined.

The modification added $13.1M while office-attributed obligations fell $7.1M overall.

Award net obligations
$39.2M
Share of 12-month positive obligations
18.8%
Supporting data
Prime contractor
#1 · 43.9% share
$7.3M net decline despite this positive action
Funding office
#2 · 31.0% attributed share
$7.1M net decline despite this positive action
PIID 140D0425F0958 · Mod P00006
Deobligation

This action

−$1.4M

PALLADIAN PARTNERS, INC.

NATIONAL INSTITUTES OF HEALTH NICHD

EOI::IMPLEMENTING THE PRESIDENTS DEPARTMENT OF GOVERNMENT EFFICIENCY COST EFFICIENCY INITIATIVE (MARCH 19, 2025)::EOI NOTIFICATION OF TERMINATION FOR CONVENIENCE

Why it stands out

This award recorded a material contraction.

The action removed $1.4M. A deobligation does not by itself show lower requirement demand.

Award net obligations
$10.2M
Share of 12-month positive obligations
2.1%
Supporting data
Prime contractor
0% share
−4.2 percentage points · $5.1M net decline; action accounted for 28.2%
Funding office
0% attributed share
−4.6 percentage points · $5.7M net decline; action accounted for 25.4%
Related:Largest net deobligation
PIID 75N94021F00177 · Mod P00020
Deobligation

This action

−$1.2M

IPG DXTRA, INC.

CDC OFFICE OF ACQUISITION SERVICES

EOI:: HHS DIRECTIVE MARKETING & ADVERTISING::EOI NOTICE OF TERMINATION FOR CONVENIENCE

Why it stands out

This award recorded a material contraction.

The action removed $1.2M. A deobligation does not by itself show lower requirement demand.

Award net obligations
$11.5M
Share of 12-month positive obligations
1.7%
Supporting data
Prime contractor
#15 · 0.27% share
down 12 ranks · −8.2 percentage points · $7.4M net decline; action accounted for 15.9%
Funding office
#4 · 6.3% attributed share
down 2 ranks · −15.7 percentage points · $15.2M net decline; action accounted for 7.7%
Related:Largest share lossFunding office decline
PIID 75D30123F17573 · Mod P00004
Base award

This action

+$1000K

IQ SOLUTIONS, INC.

HRSA HEADQUARTERS

THE PURPOSE OF THIS PURCHASE ORDER IS TO OPERATE AND MAINTAIN THE CURRENT OPTN WEBSITE, REDESIGN AND MIGRATE THE WEBSITE TO A DEDICATED OPTN DOMAIN, AND OPERATE AND MAINTAIN THE REDESIGNED WEBSITE FOLLOWING LAUNCH. THIS INCLUDES WEBSITE OPERATIONS

Why it stands out

A new award added obligations despite weaker contractor activity.

The action represented 1.4% of the market’s latest 12-month positive obligations while the contractor’s obligations fell $6.8M overall.

Award net obligations
$1000K
Share of 12-month positive obligations
1.4%
Supporting data
Prime contractor
#7 · 2.3% share
$6.8M net decline despite this positive action
Funding office
#5 · 3.9% attributed share
up 2 ranks · +2.1 percentage points · $1.1M net increase; action accounted for 94.7%
PIID 75R60226F80059
View recent award activity by date (10)
  1. RED CARROT INCBase award · PIID 7571MN26F80113
    Action+$1.2M
    Award net obligations$1.2M
  2. BLN FORS MARSH JV LLCModification · PIID 75P00124F80191
    Action+$4.9M
    Award net obligations$15.2M
  3. BIXAL SOLUTIONS INCORPORATEDModification · PIID 75ACF122F80049
    Action+$2.3M
    Award net obligations$9.5M
  4. VIVO360, INC.Base award · PIID 7571PS26F00331
    Action+$1.3M
    Award net obligations$1.3M
  5. HCN GLOBAL, LLCBase award · PIID 75R60226F80065
    Action+$275K
    Award net obligations$275K
  6. TODD BRYAN PERKINSBase award · PIID 7571PS26P00040
    Action+$65K
    Award net obligations$65K
  7. IQ SOLUTIONS, INC.Base award · PIID 75R60226F80059
    Action+$1000K
    Award net obligations$1000K
  8. RED CARROT INCModification · PIID 75R60223F80151
    Action+$241K
    Award net obligations$1.0M
  9. IQ SOLUTIONS, INC.Deobligation · PIID 75N92024F00002
    Action−$4K
    Award net obligations$1.7M
  10. AQUILINE GROUP LLC (THE)Modification · PIID 75P00122F80126
    Action+$1K
    Award net obligations$362K

HHS marketing consulting services market FAQs

Answers based on reported federal contract data.

Who are the top HHS marketing consulting services contractors?

In the 12 months through October 23, 2026, GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC., BIXAL SOLUTIONS INCORPORATED, and BLN FORS MARSH JV LLC were the leading HHS marketing consulting services prime contractors by positive obligations.

  1. #1

    GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.

    $30,561,617 in positive obligations

  2. #2

    BIXAL SOLUTIONS INCORPORATED

    $20,690,044 in positive obligations

  3. #3

    BLN FORS MARSH JV LLC

    $5,645,387 in positive obligations

Rankings use reported USAspending award data.

Did HHS contract obligations decrease in the marketing consulting services market?

Yes. Measured by net prime contract obligations, reported HHS activity in the marketing consulting services market decreased 25.1% from $88,241,530 in the preceding 12 months to $66,062,896 in the 12 months through October 23, 2026.

Latest 12 months
$66,062,896
Net prime contract obligations
Preceding 12 months
$88,241,530
Net prime contract obligations
Change
−25.1%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent HHS contract award activity was reported in the marketing consulting services market?

Recent HHS contract award activity reported in the marketing consulting services market included actions for BIXAL SOLUTIONS INCORPORATED, BLN FORS MARSH JV LLC, and GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. during the 12 months through October 23, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for HHS contracts under NAICS 541613?

From October 24, 2025 through October 23, 2026, HHS reported 31 positive-obligation awards for marketing consulting services under NAICS 541613. The leading award type was delivery order. The leading reported procedure was mafo.

Positive-obligation awards
31
Leading reported procedure
Mafo
62.1% of positive obligations
Leading award type
Delivery Order
92.9% of positive obligations
Full and open
31.5%
of positive obligations
Reported parent IDV
95.1%
of positive obligations

Percentages use positive obligations as the denominator.

Which HHS marketing consulting services awards may warrant recompete research?

Based on its reported potential-end date, the HHS marketing consulting services award held by GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. may warrant recompete research.

Research leads, not confirmed recompetes. Dates may change through later modifications.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through October 23, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology