Federal NAICS Codes

NAICS 541850: Indoor and Outdoor Display Advertising

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541850.

NAICS 541850 federal market metrics

Total obligations
$172.5M
Total awards
3,004 awards
Active obligations
$11.6M
Size standard
$34,500,000 receipts

What this NAICS covers

NAICS 541850 covers design, production, placement, and maintenance of indoor and outdoor display advertising including billboards, transit shelters, point-of-purchase displays, and digital display panels used to deliver visual advertising messages in public or commercial spaces.

Federal opportunities under 541850 typically involve producing artwork, printing large-format graphics, mounting and securing displays on government property, managing content for digital signage networks, and meeting permitting, longevity, and accessibility requirements for public-facing advertising.

FY2025 snapshot

Obligations
$5.7M
Awards
64
Average award
$88.7K
Change from FY2024
-15.7%

Recent awards

Search contractors

$324,210

LA PEQUENA COMPANIA LLC

US Fish and Wildlife Service

PIID
140F0S26C0008
PSC
9905 - SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES

$40,025

CAPITOL EXHIBIT SERVICES, INC

Drug Enforcement Administration

PIID
15DDHQ26F00000733
PSC
Y1PB - CONSTRUCTION OF EXHIBIT DESIGN (NON-BUILDING)

$324,000

OUTFRONT MEDIA INC.

Food and Drug Administration

PIID
75F40126P00143
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$21,613

DJ CASE & ASSOCIATES INC

Bureau of Land Management

PIID
140L3726F0157
PSC
R408 - SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT

$5,058

YESCO LLC

Bureau of Land Management

PIID
140L3726P0073
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$45,214

CAPITOL EXHIBIT SERVICES, INC

National Oceanic and Atmospheric Administration

PIID
1305M426F0022
PSC
X1PB - LEASE/RENTAL OF EXHIBIT DESIGN (NON-BUILDING)

FAQ

What work fits NAICS 541850?
  • Fabricate and install vinyl and aluminum billboards and pole-mounted transit shelter displays to location-specific specifications including hardware and mounting.
  • Produce and install point-of-purchase and lobby displays for federal retail or public information locations, including structural supports and retail-grade finish.
  • Provide digital display content management for on-site signage networks, including scheduling, content ingestion, playback verification, and remote updates.
  • Produce printed banners, posters, and temporary event signage with outdoor-rated materials, hemming, grommets, and delivery to specified installation coordinates.
When is NAICS 541850 a weak fit?
  • Radio broadcasting: missing over-the-air or streamed audio transmission and airtime purchase, which are broadcasting activities rather than visual display production.
  • Periodical publishing: missing editorial publishing lifecycle and subscription circulation; periodical work focuses on recurring publication distribution rather than fixed-location visual displays.
  • Commercial printing and signage manufacturing for permanent architectural signs: missing advertising campaign placement, site selection, and public-facing campaign management that define display advertising services.
What solicitation language points to NAICS 541850?
  • Line items specifying square footage of display panels, specified materials (e.g., 13 oz vinyl, UV-rated inks), mounting hardware, and installation at named coordinates.
  • Requirements for digital signage CMS access, content scheduling, proofing workflow, and remote content playback logs.
  • Evaluation criteria requesting past performance for permitting, right-of-way agreements, or placement coordination with public property owners.

Put this market knowledge to work

Now that you know about NAICS 541850 - Indoor and Outdoor Display Advertising, let Sweetspot help you find and win relevant government contracts with AI-powered tools.

Schedule a Demo
Track awards in this NAICS Find contractors winning here Get alerts for new awards Analyze recompete timing