Federal NAICS Codes

NAICS 541613: Marketing Consulting Services

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541613.

NAICS 541613 federal market metrics

Total obligations
$5.3B
Total awards
5,271 awards
Active obligations
$342M
Size standard
$19,000,000 receipts

What this NAICS covers

NAICS 541613 covers marketing consulting services such as developing marketing strategy, conducting market research, planning advertising and promotional campaigns, advising on brand positioning, and providing marketing program evaluation and performance measurement.

Federal opportunities under 541613 typically involve advising agencies on outreach and audience engagement objectives, producing market assessments and campaign plans, establishing performance metrics, and supporting implementation oversight to improve program communications and stakeholder reach.

FY2025 snapshot

Obligations
$335.4M
Awards
140
Average award
$2.4M
Change from FY2024
+102.1%

Recent awards

Search contractors

$171,158

BLN FORS MARSH JV LLC

Federal Trade Commission

PIID
29FTC126F0042
PSC
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS

$452,417

RED CARROT INC

Office of the Assistant Secretary for Financial Resources (Asfr)

PIID
7571PS26F00307
PSC
R499 - SUPPORT- PROFESSIONAL: OTHER

$4,143,993

BIXAL SOLUTIONS INCORPORATED

Department of Education

PIID
91003126F0049
PSC
DJ10 - IT AND TELECOM - SECURITY AND COMPLIANCE AS A SERVICE

$302,628

BARBARICUM LLC

Federal Bureau of Investigation

PIID
15F06726F0001083
PSC
R708 - SUPPORT- MANAGEMENT: PUBLIC RELATIONS

FAQ

What work fits NAICS 541613?
  • Develop audience segmentation and messaging framework with tested message variants, persona definitions, and a message-testing protocol for outreach pilots.
  • Create a channel strategy and media plan that defines channel mix, recommended spend allocation, reach targets, conversion measures, and reporting cadence for program outreach.
  • Conduct stakeholder communications planning including outreach timelines, talking points, approval workflows, and stakeholder contact mapping.
  • Design reporting templates that define data sources, collection cadence, message testing results, campaign reach, engagement rates, and roles for metric ownership.
When is NAICS 541613 a weak fit?
  • Market research and survey operations where the requirement centers on probability-based sampling, survey fielding, and statistical estimators rather than messaging and outreach execution.
  • Advertising media buying procurements that are primarily purchasing paid media inventory and vendor-managed placement because the solicitation focuses on media procurement and insertion orders rather than advisory strategy.
  • Graphic design and production contracts that require final print-ready artwork, prepress, and file delivery because the emphasis is executional creative deliverables rather than market strategy or messaging guidance.
What solicitation language points to NAICS 541613?
  • Scope lists deliverables such as messaging framework, audience segmentation matrix, channel strategy, and a media plan with recommended buys.
  • Evaluation criteria reference quality of communication strategy, stakeholder engagement plans, and experience with message testing or cognitive testing protocols.
  • Labor categories include marketing strategist, brand manager, media planner, social media analyst, and copywriter with specified years of experience and past performance in outreach campaigns.

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