$97,219
BLN FORS MARSH JV LLC
Gao, Except Comptroller General
- PIID
- 05GA0A26F0034
- PSC
- R422 - SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION
Federal NAICS Codes
NAICS 541613
Marketing Consulting Services
Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541613.
NAICS 541613 federal market metrics
- Total obligations
- $5.3B
- Total awards
- 5,244 awards
- Active obligations
- $310.5M
- Size standard
- $19,000,000 receipts
What this NAICS covers
NAICS 541613 covers marketing consulting services such as developing marketing strategy, conducting market research, planning advertising and promotional campaigns, advising on brand positioning, and providing marketing program evaluation and performance measurement.
Federal opportunities under 541613 typically involve advising agencies on outreach and audience engagement objectives, producing market assessments and campaign plans, establishing performance metrics, and supporting implementation oversight to improve program communications and stakeholder reach.
FY2025 snapshot
- Obligations
- $330.8M
- Awards
- 140
- Average award
- $2.4M
- Change from FY2024
- +101.2%
Federal obligation trend
FY2021
$345.3M · 127 awards
FY2022
$177.7M · 266 awards
FY2023
$195.7M · 281 awards
FY2024
$164.4M · 261 awards
FY2025
$330.8M · 140 awards
FY2026
$29M · 38 awards
Recent awards
$1,009,133
BIXAL SOLUTIONS INCORPORATED
Securities and Exchange Commission
- PIID
- 50310226F0039
- PSC
- R499 - SUPPORT- PROFESSIONAL: OTHER
$118,056
SCHATZ PUBLISHING GROUP, LLC
Centers for Medicare and Medicaid Services
- PIID
- 75FCMC26F0093
- PSC
- R499 - SUPPORT- PROFESSIONAL: OTHER
$498,197
RED CARROT INC
US Immigration and Customs Enforcement
- PIID
- 70CMSW26FC0000035
- PSC
- AF12 - EDUCATION, TRAINING, EMPLOYMENT, & SOCIAL SVCS R&D SVCS; EDUCATION SVCS R&D; APPLIED RESEARCH
$22,212
EON THE STAKEHOLDERS RELATIONS GROUP, INC.
Department of State
- PIID
- 19RP3826P0937
- PSC
- R701 - SUPPORT- MANAGEMENT: ADVERTISING
$2,555,954
APTIVE RESOURCES LLC
Public Buildings Service
- PIID
- 47PA0026F0003
- PSC
- 9905 - SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES
$91,158
RED CARROT INC
US Immigration and Customs Enforcement
- PIID
- 70CMSW26FC0000034
- PSC
- R701 - SUPPORT- MANAGEMENT: ADVERTISING
$56,000
SCHATZ PUBLISHING GROUP, LLC
Offices, Boards and Divisions
- PIID
- 15JPSS26F00001073
- PSC
- R497 - SUPPORT- PROFESSIONAL: PERSONAL SERVICES CONTRACTS
FAQ
What work fits NAICS 541613?
- Develop audience segmentation and messaging framework with tested message variants, persona definitions, and a message-testing protocol for outreach pilots.
- Create a channel strategy and media plan that defines channel mix, recommended spend allocation, reach targets, conversion measures, and reporting cadence for program outreach.
- Conduct stakeholder communications planning including outreach timelines, talking points, approval workflows, and stakeholder contact mapping.
- Design reporting templates that define data sources, collection cadence, message testing results, campaign reach, engagement rates, and roles for metric ownership.
When is NAICS 541613 a weak fit?
- Market research and survey operations where the requirement centers on probability-based sampling, survey fielding, and statistical estimators rather than messaging and outreach execution.
- Advertising media buying procurements that are primarily purchasing paid media inventory and vendor-managed placement because the solicitation focuses on media procurement and insertion orders rather than advisory strategy.
- Graphic design and production contracts that require final print-ready artwork, prepress, and file delivery because the emphasis is executional creative deliverables rather than market strategy or messaging guidance.
What solicitation language points to NAICS 541613?
- Scope lists deliverables such as messaging framework, audience segmentation matrix, channel strategy, and a media plan with recommended buys.
- Evaluation criteria reference quality of communication strategy, stakeholder engagement plans, and experience with message testing or cognitive testing protocols.
- Labor categories include marketing strategist, brand manager, media planner, social media analyst, and copywriter with specified years of experience and past performance in outreach campaigns.
Put this market knowledge to work
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