$1,126,903
CROSBY MONTAGE PARTNERS, LLC
Centers for Disease Control and Prevention
- PIID
- 75D30126F21271
- PSC
- R499 - SUPPORT- PROFESSIONAL: OTHER
Federal NAICS Codes
NAICS 541613: Marketing Consulting Services
Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541613.
NAICS 541613 federal market metrics
- Total obligations
- $5.3B
- Total awards
- 5,257 awards
- Active obligations
- $329.9M
- Size standard
- $19,000,000 receipts
What this NAICS covers
NAICS 541613 covers marketing consulting services such as developing marketing strategy, conducting market research, planning advertising and promotional campaigns, advising on brand positioning, and providing marketing program evaluation and performance measurement.
Federal opportunities under 541613 typically involve advising agencies on outreach and audience engagement objectives, producing market assessments and campaign plans, establishing performance metrics, and supporting implementation oversight to improve program communications and stakeholder reach.
FY2025 snapshot
- Obligations
- $331.5M
- Awards
- 140
- Average award
- $2.4M
- Change from FY2024
- +100.1%
Federal obligation trend
FY2021
$315.4M · 106 awards
FY2022
$172.1M · 266 awards
FY2023
$196.2M · 281 awards
FY2024
$165.7M · 261 awards
FY2025
$331.5M · 140 awards
FY2026
$33.6M · 51 awards
Recent awards
$5,600
NETCHANNELS MARKETING
US Immigration and Customs Enforcement
- PIID
- 70CMSD26FR0000064
- PSC
- T001 - PHOTO/MAP/PRINT/PUBLICATION- ARTS/GRAPHICS
$399,794
BLN FORS MARSH JV LLC
Departmental Offices
- PIID
- 140D0426C0103
- PSC
- B506 - SPECIAL STUDIES/ANALYSIS- DATA (OTHER THAN SCIENTIFIC)
$156,536
BLEAKLY ADVISORY GROUP, INC
Internal Revenue Service
- PIID
- 2023H226P00312
- PSC
- R424 - SUPPORT- PROFESSIONAL: EXPERT WITNESS
$175,181
RED CARROT INC
National Science Foundation
- PIID
- 49100426F0085
- PSC
- R699 - SUPPORT- ADMINISTRATIVE: OTHER
$349,770
IQ SOLUTIONS, INC.
Food and Drug Administration
- PIID
- 75F40126F80077
- PSC
- B542 - SPECIAL STUDIES/ANALYSIS- EDUCATIONAL
$18,000
$1,762,637
OGILVY PUBLIC RELATIONS WORLDWIDE LLC
Centers for Disease Control and Prevention
- PIID
- 75D30126F21170
- PSC
- R499 - SUPPORT- PROFESSIONAL: OTHER
FAQ
What work fits NAICS 541613?
- Develop audience segmentation and messaging framework with tested message variants, persona definitions, and a message-testing protocol for outreach pilots.
- Create a channel strategy and media plan that defines channel mix, recommended spend allocation, reach targets, conversion measures, and reporting cadence for program outreach.
- Conduct stakeholder communications planning including outreach timelines, talking points, approval workflows, and stakeholder contact mapping.
- Design reporting templates that define data sources, collection cadence, message testing results, campaign reach, engagement rates, and roles for metric ownership.
When is NAICS 541613 a weak fit?
- Market research and survey operations where the requirement centers on probability-based sampling, survey fielding, and statistical estimators rather than messaging and outreach execution.
- Advertising media buying procurements that are primarily purchasing paid media inventory and vendor-managed placement because the solicitation focuses on media procurement and insertion orders rather than advisory strategy.
- Graphic design and production contracts that require final print-ready artwork, prepress, and file delivery because the emphasis is executional creative deliverables rather than market strategy or messaging guidance.
What solicitation language points to NAICS 541613?
- Scope lists deliverables such as messaging framework, audience segmentation matrix, channel strategy, and a media plan with recommended buys.
- Evaluation criteria reference quality of communication strategy, stakeholder engagement plans, and experience with message testing or cognitive testing protocols.
- Labor categories include marketing strategist, brand manager, media planner, social media analyst, and copywriter with specified years of experience and past performance in outreach campaigns.
Put this market knowledge to work
Now that you know about NAICS 541613 - Marketing Consulting Services, let Sweetspot help you find and win relevant government contracts with AI-powered tools.