Federal NAICS Codes

NAICS 541613: Marketing Consulting Services

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541613.

NAICS 541613 federal market metrics

Total obligations
$10.7B
Total awards
12,633 awards
Active obligations
$767.8M
Size standard
$19,000,000 receipts

What this NAICS covers

NAICS 541613 covers marketing consulting services such as developing marketing strategy, conducting market research, planning advertising and promotional campaigns, advising on brand positioning, and providing marketing program evaluation and performance measurement.

Federal opportunities under 541613 typically involve advising agencies on outreach and audience engagement objectives, producing market assessments and campaign plans, establishing performance metrics, and supporting implementation oversight to improve program communications and stakeholder reach.

FY2026 snapshot

Obligations
$65.3M
Awards
79
Average award
$827K
Change from FY2025
-81.6%

Recent awards

Search contractors

$1,167,203

RED CARROT INC

Office of the Assistant Secretary for Financial Resources (Asfr)

PIID
7571MN26F80113
PSC
R408 - SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT

$6,000,000

RED CARROT INC

Transportation Security Administration

PIID
70T01026F7663N009
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$33,231

CROSBY MONTAGE PARTNERS, LLC

Animal and Plant Health Inspection Service

PIID
12639526F0964
PSC
R410 - SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT

$733,416

APTIVE RESOURCES LLC

Department of Veterans Affairs

PIID
36C10X26F0097
PSC
R499 - SUPPORT- PROFESSIONAL: OTHER

$65,000

TODD BRYAN PERKINS

Office of the Assistant Secretary for Financial Resources (Asfr)

PIID
7571PS26P00040
PSC
R408 - SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT

$275,290

HCN GLOBAL, LLC

Health Resources and Services Administration

PIID
75R60226F80065
PSC
DA01 - IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SUPPORT SERVICES (LABOR)

$1,254,454

VIVO360, INC.

Office of the Assistant Secretary for Financial Resources (Asfr)

PIID
7571PS26F00331
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

FAQ

What work fits NAICS 541613?
  • Develop audience segmentation and messaging framework with tested message variants, persona definitions, and a message-testing protocol for outreach pilots.
  • Create a channel strategy and media plan that defines channel mix, recommended spend allocation, reach targets, conversion measures, and reporting cadence for program outreach.
  • Conduct stakeholder communications planning including outreach timelines, talking points, approval workflows, and stakeholder contact mapping.
  • Design reporting templates that define data sources, collection cadence, message testing results, campaign reach, engagement rates, and roles for metric ownership.
When is NAICS 541613 a weak fit?
  • Market research and survey operations where the requirement centers on probability-based sampling, survey fielding, and statistical estimators rather than messaging and outreach execution.
  • Advertising media buying procurements that are primarily purchasing paid media inventory and vendor-managed placement because the solicitation focuses on media procurement and insertion orders rather than advisory strategy.
  • Graphic design and production contracts that require final print-ready artwork, prepress, and file delivery because the emphasis is executional creative deliverables rather than market strategy or messaging guidance.
What solicitation language points to NAICS 541613?
  • Scope lists deliverables such as messaging framework, audience segmentation matrix, channel strategy, and a media plan with recommended buys.
  • Evaluation criteria reference quality of communication strategy, stakeholder engagement plans, and experience with message testing or cognitive testing protocols.
  • Labor categories include marketing strategist, brand manager, media planner, social media analyst, and copywriter with specified years of experience and past performance in outreach campaigns.

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