Federal Capture Intelligence

Top Commerce marketing research and public opinion polling contractors (NAICS 541910)

Contract actions: October 1, 2021 – October 23, 2026 Updated October 24, 2026 Department of Commerce agency guide NAICS 541910 · Marketing Research and Public Opinion Polling
Latest 12 months
$13.2M
Net obligations · Down $1.8M vs. $15.0M preceding
Prime contractors
21
With positive obligations in the latest 12 months

Research the Commerce federal contracting market for marketing research and public opinion polling under NAICS 541910. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, and contract types, competition, and procurement methods.

Contract obligation trends for Marketing Research and Public Opinion Polling at the Department of Commerce

Federal records show $78.2M in net obligations across 111 awards in Marketing Research and Public Opinion Polling at the Department of Commerce from Oct 1, 2021 through Oct 23, 2026. This market accounts for 0.30% of $25.8B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations decreased 12.2% from $15.0M to $13.2M. 5 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY27 is year-to-date through Oct 23, 2026; earlier years show complete fiscal-year totals.

FY27 year-to-date: $0 versus $0 through the same date in FY26 (Not comparable).
Net obligations · complete fiscal yearNet obligations · FY27 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$11.2M56Complete
FY2023$21.5M62Complete
FY2024$17.2M54Complete
FY2025$15.0M33Complete
FY2026$13.2M38Complete

Market at a glance

All reported prime contract awards
All-period net obligations
$78.2M
111 awards · 73 prime contractors
Latest 12-month movement
−12.2%
$13.2M vs. $15.0M
Leading eight prime share
93.6%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.30% of $25.8B in agency-wide net obligations.
Set-aside share when reported
4.0% of 100 awards with reported set-aside status.
Set-aside reporting
4 set aside · 96 no set-aside · 11 not reported

What changed in the last 12 months?

Oct 24, 2025–Oct 23, 2026, compared with Oct 24, 2024–Oct 23, 2025.

Competitive shifts

CIC RESEARCH, INC. lost the most market share
43.3%→14.7%−28.6 percentage points
The contractor now ranks #4 by positive obligations, based on 4 reported actions.
GALLUP, INC. gained the most market share
18.8%→28.0%+9.2 percentage points
The contractor now ranks #1 by positive obligations, based on 2 reported actions.

Buyer demand

Reported obligations through DEPT OF COMMERCE ITA decreased
$6.7M→$2.4M−$4.3M
Latest-period activity spans 4 awards across 4 prime contractors.
Reported obligations through NATIONAL MARINE FISHERIES SERVICE increased
$2.8M→$4.0M+$1.1M
Latest-period activity spans 3 awards across 3 prime contractors.

Market structure

Top-five contractor share decreased
95.06%→84.32%−10.7 percentage points
Contractors outside the top five now account for 15.7% of positive obligations.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Oct 23, 2026.

45.3% of positive obligations were attributed to ASSOCIATE DIRECTOR ECONOMIC PROGRAMS. That represents $6.0M, up $6.0M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. ASSOCIATE DIRECTOR ECONOMIC PROGRAMS45.3% · $6.0M · up $6.0M
  2. NATIONAL MARINE FISHERIES SERVICE30.0% · $4.0M · up $1.1M
  3. DEPT OF COMMERCE ITA18.4% · $2.4M · down $4.3M
  4. DEPT OF COMMERCE BEA6.2% · $821K · up $187K
  5. DEPT OF COMMERCE NIST0.19% · $25K · up $25K
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    ASSOCIATE DIRECTOR ECONOMIC PROGRAMS

    #1New to the positive-obligation ranking

    Latest 12 months

    $6.0M

    45.3% of positive obligations

    Versus preceding 12 months

    +$6.0M

    4 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $6.0M. The office’s share of positive obligations moved from 0% to 45.3%, a change of +45.3 percentage points.

    The latest period contains 8 actions across 4 awards and 4 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

    Leading award-level changes

  2. Reported funding office

    NATIONAL MARINE FISHERIES SERVICE

    #2Up 1 from #3

    Latest 12 months

    $4.0M

    30.0% of positive obligations

    Versus preceding 12 months

    +$1.1M

    3 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations increased 39.4% from $2.8M to $4.0M. The office’s share of positive obligations moved from 18.9% to 30.0%, a change of +11.1 percentage points.

    The latest period contains 5 actions across 3 awards and 2 newly active prime contractors. The preceding period contained 1 active prime contractor and 1 award.

  3. Reported funding office

    DEPT OF COMMERCE ITA

    #3Down 2 from #1

    Latest 12 months

    $2.4M

    18.4% of positive obligations

    Versus preceding 12 months

    −$4.3M

    4 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations decreased 63.7% from $6.7M to $2.4M. The office’s share of positive obligations moved from 44.4% to 18.4%, a change of −26.1 percentage points.

    The latest period contains 6 actions across 4 awards and 2 newly active prime contractors. The preceding period contained 2 active prime contractors and 3 awards.

  4. Reported funding office

    DEPT OF COMMERCE BEA

    #4Rank unchanged

    Latest 12 months

    $821K

    6.2% of positive obligations

    Versus preceding 12 months

    +$187K

    12 active prime contractors · 13 awards

    View office comparison and evidence

    Reported obligations increased 29.5% from $634K to $821K. The office’s share of positive obligations moved from 4.2% to 6.2%, a change of +2.0 percentage points.

    The latest period contains 13 actions across 13 awards and 2 newly active prime contractors. The preceding period contained 18 active prime contractors and 21 awards.

  5. Reported funding office

    DEPT OF COMMERCE NIST

    #5New to the positive-obligation ranking

    Latest 12 months

    $25K

    0.19% of positive obligations

    Versus preceding 12 months

    +$25K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $25K. The office’s share of positive obligations moved from 0% to 0.19%, a change of +0.2 percentage points.

    The latest period contains 2 actions across 2 awards and 2 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

  6. Reported funding office

    DEPT OF COMMERCE SSPO

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$37K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $37K to $0. The office’s share of positive obligations moved from 0.24% to 0%, a change of −0.2 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  7. Reported funding office

    DEPT OF COMMERCE CENSUS

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$4.8M

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $4.8M to $0. The office’s share of positive obligations moved from 32.2% to 0%, a change of −32.2 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 2 active prime contractors and 2 awards.

    Leading award-level changes

  8. Reported funding office

    DOC/ITA/GLOBAL MARKETS

    No positive-obligation rank

    Latest 12 months

    −$16K

    0% of positive obligations

    Versus preceding 12 months

    −$16K

    4 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations moved from $0 in net obligations to $16K in net deobligations. The office’s share of positive obligations moved from 0% to 0%, a change of 0.0 percentage points.

    The latest period contains 4 actions across 4 awards and 3 newly active prime contractors. The preceding period contained 1 active prime contractor and 1 award.

Contract types, competition, and procurement methods

From Oct 24, 2025 through Oct 23, 2026, 22 awards had positive obligations totaling $13.2M. Subject to Multiple Award Fair Opportunity was the leading reported procedure, accounting for 30.4% of positive obligations. Awards with a reported parent IDV accounted for 49.6%.

Leading award type
43.4%
Definitive Contract
Leading reported procedure
30.4%
Subject to Multiple Award Fair Opportunity
Reported parent IDV
49.6%
of positive obligations had a reported parent IDV
Median reported offers
1
21 of 22 awards reported offers

Buying method changes

Compared with Oct 24, 2024–Oct 23, 2025. Based on 22 current awards and 19 preceding awards with positive net obligations.

Reported full-and-open obligation share
30.4%
Down from 63.2% in the preceding period
Median positive award obligations
$129K
Up from $68K in the preceding period
Multiple-award parent obligation share
34.9%
Up from 20.0% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541910 peer median, parent-IDV obligation share is 26.9 percentage points lower, reported full-and-open obligation share is 4.1 percentage points lower, delivery-order obligation share is 44.1 percentage points lower, and median positive award obligations are 5.5% lower.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share49.6%76.5%-26.9 pts
Reported full-and-open obligation share30.4%34.5%-4.1 pts
Delivery-order obligation share32.5%76.5%-44.1 pts
Median positive award obligations$129K$136K-5.5%
Peer cohort and comparison limits

The peer median gives each of the 3 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Definitive Contract(D)4$5.7M43.4%
Delivery Order(C)2$4.3M32.5%
BPA Call(A)2$2.3M17.2%
Purchase Order(B)14$920K7.0%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
FSS(C)2$4.3M32.5%
BPA(E)2$2.3M17.2%
Not reported18$6.7M50.4%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Multiple Award(M)3$4.6M34.9%
Single Award(S)1$1.9M14.7%
Not reported18$6.7M50.4%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Subject to Multiple Award Fair Opportunity(MAFO)2$4.0M30.4%
Simplified Acquisition(SP1)9$3.0M22.4%
Sss(ONLY ONE SOURCE)1$2.6M20.0%
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)2$2.5M19.2%
Sp1(SIMPLIFIED ACQUISITION)5$830K6.3%
Only One Source(SSS)3$226K1.7%

Extent competed

Reported valueAwardsPositive obligationsShare
Full and Open Competition(A)2$4.0M30.4%
B(NOT AVAILABLE FOR COMPETITION)1$2.6M20.0%
A(FULL AND OPEN COMPETITION)2$2.5M19.2%
Not Competed Under SAP(G)3$2.3M17.6%
G(NOT COMPETED UNDER SAP)2$687K5.2%
Competed Under SAP(F)6$633K4.8%
Other reported values6$369K2.8%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Fair Opportunity Given(FAIR)3$6.0M45.1%
Only One Source - Other(ONE)1$590K4.5%
Not reported18$6.7M50.4%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
SAP Non-Competition (FAR 13)(SP2)5$3.0M22.8%
Authorized by Statute (FAR 6.302-5(A)(2)(I))(OTH)1$2.6M20.0%
Only One Source-Other (FAR 6.302-1 Other)(ONE)3$226K1.7%
Not reported13$7.3M55.5%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Firm Fixed Price(J)14$7.2M54.6%
J(FIRM FIXED PRICE)8$6.0M45.4%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
IT and Telecom - Service Delivery Support Services: Itsm, Operations Center, Project/Pm (Labor)(DD01)2$4.8M36.6%
Natural Resources/Conservation- Fisheries Resources Management(F020)1$3.7M28.0%
Support- Professional: Program Management/Support(R408)2$2.3M17.4%
IT and Telecom - Business Application Software (Perpetual License Software)(7A21)1$590K4.5%
Support- Management: Data Collection(R702)1$550K4.2%
Support- Administrative: Other(R699)1$324K2.5%
Other reported values14$920K7.0%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
U.S. Census Bureau(1323)4$6.0M45.3%
National Oceanic and Atmospheric Administration(1330)3$4.0M30.0%
Office of the Secretary(1301)14$3.2M24.6%
National Institute of Standards and Technology(1341)1$25K0.19%

Awarding offices

Reported valueAwardsPositive obligationsShare
Associate Director Economic Programs(13ADEP)4$6.0M45.3%
Dept of Commerce Noaa(1305M3)1$3.7M28.0%
Dept of Commerce Sspo(1331L5)14$3.2M24.6%
Dept of Commerce Noaa(1333MF)2$266K2.0%
Dept of Commerce Nist(1333ND)1$25K0.19%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
47QRAA19D003U(4732)1$3.7M28.0%
1331L519A13500013(1301)1$1.9M14.7%
47QRAA21D0099(4732)1$590K4.5%
1331L523A13210006(1301)1$324K2.5%
Not reported18$6.7M50.4%

Offers, award size, and timing

Median reported offers
1 median
21 reported · 1 not reported
Positive award obligations
$129K median
$47K–$550K middle 50%
Reported performance period
729 days (~24 months) median
22 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Oct 23, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
5 of 21prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
28.0%of positive obligations in the last 12 months
Leading four prime contractors
79.3%of positive obligations in the last 12 months
Leading eight prime contractors
93.6%of positive obligations in the last 12 months

Based on $13.2M in positive obligations during the 12 months ending Oct 23, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Oct 24, 2024–Oct 23, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $3.7M

    28.0%

    Dollar movement

    +$855K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for GALLUP, INC.
    Obligations: prior → latest
    $2.8M → $3.7M
    +30.0%
    Share: prior → latest
    18.8% → 28.0%
    +9.2 percentage points
    All-period obligations
    $18.1M
    23.1% of all-period positive obligations · 1 award
    Recorded activity
    Since Nov 18, 2022
    through Apr 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported11
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $2.6M

    20.0%

    Dollar movement

    −$2K

    vs. prior 12 months

    Last 12mo awards

    1 award

    3 actions

    Historical and award details for CIRCANA GROUP, L.P.
    Obligations: prior → latest
    $2.6M → $2.6M
    −0.1%
    Share: prior → latest
    17.5% → 20.0%
    +2.5 percentage points
    All-period obligations
    $10.5M
    13.4% of all-period positive obligations · 8 awards
    Recorded activity
    Since Jul 15, 2022
    through Sep 14, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $2.2M

    16.6%

    Dollar movement

    >−$1

    vs. prior 12 months

    Last 12mo awards

    1 award

    3 actions

    Historical and award details for NIELSEN CONSUMER LLC
    Obligations: prior → latest
    $2.2M → $2.2M
    −0.0%
    Share: prior → latest
    14.5% → 16.6%
    +2.1 percentage points
    All-period obligations
    $13.0M
    16.6% of all-period positive obligations · 3 awards
    Recorded activity
    Since Dec 22, 2021
    through Jul 7, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $1.9M

    14.7%

    Dollar movement

    −$4.6M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    4 actions

    Historical and award details for CIC RESEARCH, INC.
    Obligations: prior → latest
    $6.6M → $1.9M
    −70.3%
    Share: prior → latest
    43.3% → 14.7%
    −28.6 percentage points
    All-period obligations
    $26.1M
    33.3% of all-period positive obligations · 5 awards
    Recorded activity
    Since Jan 3, 2022
    through Sep 2, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported23
    Reported small business23
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $661K

    5.0%

    Dollar movement

    +$593K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    2 actions

    Historical and award details for DODGE CONSTRUCTION NETWORK, LLC
    Obligations: prior → latest
    $68K → $661K
    +873.7%
    Share: prior → latest
    0.45% → 5.0%
    +4.5 percentage points
    All-period obligations
    $729K
    0.93% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 16, 2025
    through Sep 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported10
    Reported small business00
    All-period set-aside types

    None reported.

  6. #6

    Last 12mo obligations

    $550K

    4.2%

    Dollar movement

    +$550K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for DATA AXLE, INC.
    Obligations: prior → latest
    $0 → $550K
    Not comparable
    Share: prior → latest
    0% → 4.2%
    +4.2 percentage points
    All-period obligations
    $550K
    0.70% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 18, 2026
    through Sep 18, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  7. #7

    Last 12mo obligations

    $350K

    2.6%

    Dollar movement

    +$350K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for ROCKPORT ANALYTICS, LLC
    Obligations: prior → latest
    $0 → $350K
    Not comparable
    Share: prior → latest
    0% → 2.6%
    +2.6 percentage points
    All-period obligations
    $350K
    0.45% of all-period positive obligations · 1 award
    Recorded activity
    Since Jun 16, 2026
    through Jun 16, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  8. #8

    Last 12mo obligations

    $324K

    2.5%

    Dollar movement

    +$187K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for NOVAK BIRCH, INC
    Obligations: prior → latest
    $137K → $324K
    +136.1%
    Share: prior → latest
    0.91% → 2.5%
    +1.5 percentage points
    All-period obligations
    $758K
    0.97% of all-period positive obligations · 5 awards
    Recorded activity
    Since Oct 26, 2023
    through Dec 23, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside02
    Reported no set-aside00
    Not reported12
    Reported small business14
    All-period set-aside types
    • 2 · Total small business
  9. #9

    Last 12mo obligations

    $137K

    1.0%

    Dollar movement

    +$137K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for CIRCANA, LLC
    Obligations: prior → latest
    $0 → $137K
    Not comparable
    Share: prior → latest
    0% → 1.0%
    +1.0 percentage points
    All-period obligations
    $450K
    0.57% of all-period positive obligations · 4 awards
    Recorded activity
    Since Mar 11, 2022
    through Aug 4, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $132K

    1.0%

    Dollar movement

    $0

    no change vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for RESONANCE ALLIANCE INC.
    Obligations: prior → latest
    $132K → $132K
    +0.0%
    Share: prior → latest
    0.87% → 1.0%
    +0.1 percentage points
    All-period obligations
    $396K
    0.50% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 20, 2024
    through Jul 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $129K

    0.98%

    Dollar movement

    +$129K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IMPLAN GROUP LLC
    Obligations: prior → latest
    $0 → $129K
    Not comparable
    Share: prior → latest
    0% → 0.98%
    +1.0 percentage points
    All-period obligations
    $129K
    0.16% of all-period positive obligations · 1 award
    Recorded activity
    Since Jun 24, 2026
    through Jun 24, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $119K

    0.90%

    Dollar movement

    +$6K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for S&P GLOBAL MARKET INTELLIGENCE LLC
    Obligations: prior → latest
    $113K → $119K
    +5.0%
    Share: prior → latest
    0.75% → 0.90%
    +0.1 percentage points
    All-period obligations
    $310K
    0.40% of all-period positive obligations · 3 awards
    Recorded activity
    Since Dec 28, 2022
    through Nov 18, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $80K

    0.61%

    Dollar movement

    +$30K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for MOODY'S ANALYTICS, INC.
    Obligations: prior → latest
    $50K → $80K
    +60.0%
    Share: prior → latest
    0.33% → 0.61%
    +0.3 percentage points
    All-period obligations
    $524K
    0.67% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 19, 2024
    through Jul 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    $63K

    0.48%

    Dollar movement

    +$2K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for NATIONAL ACADEMY OF SCIENCES
    Obligations: prior → latest
    $61K → $63K
    +3.0%
    Share: prior → latest
    0.41% → 0.48%
    +0.1 percentage points
    All-period obligations
    $242K
    0.31% of all-period positive obligations · 2 awards
    Recorded activity
    Since Dec 15, 2021
    through Dec 18, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $52K

    0.39%

    Dollar movement

    +$4K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for BLACK KNIGHT DATA & ANALYTICS LLC
    Obligations: prior → latest
    $48K → $52K
    +7.5%
    Share: prior → latest
    0.32% → 0.39%
    +0.1 percentage points
    All-period obligations
    $145K
    0.19% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 20, 2024
    through Jun 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business11
    All-period set-aside types

    None reported.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Modification

This action

+$3.2M

GALLUP, INC.

NATIONAL MARINE FISHERIES SERVICE

EXERCISE OPTION PERIOD 3 (CLIN 3007) FISH EFFORT SURVEYS (OR-26-00257 APPROVED)

Why it stands out

One action equaled about a fifth of the market’s latest 12-month positive obligations.

The $3.2M action represented 24.6% of the market’s positive obligations over the latest 12 months.

Award net obligations
$18.1M
Share of 12-month positive obligations
24.6%
Supporting data
Prime contractor
#1 · 28.0% share
up 1 rank · +9.2 percentage points · $855K net increase; action exceeded it by $2.4M
Funding office
#2 · 30.0% attributed share
up 1 rank · +11.1 percentage points · $1.1M net increase; action exceeded it by $2.1M
Related:Largest share gainFunding office gain
PIID 1305M323FNFFK0004 · Mod P26006
Modification

This action

+$2.6M

CIRCANA GROUP, L.P.

ASSOCIATE DIRECTOR ECONOMIC PROGRAMS

CIRCANA POINT OF SALE DATA

Why it stands out

The award grew alongside stronger office-attributed spending.

The modification added $2.6M while office-attributed obligations rose $6.0M overall.

Award net obligations
$8.7M
Share of 12-month positive obligations
20.0%
Supporting data
Prime contractor
#2 · 20.0% share
$2K net decline despite this positive action
Funding office
#1 · 45.3% attributed share
+45.3 percentage points · $6.0M net increase; action accounted for 44.2%
PIID 1333LB23C00000022 · Mod P26006
Modification

This action

+$2.2M

NIELSEN CONSUMER LLC

ASSOCIATE DIRECTOR ECONOMIC PROGRAMS

MOD 004 - EXERCISE OPTION PERIOD 2

Why it stands out

One action represented 16.6% of the market’s latest 12-month positive obligations.

At $2.2M, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$6.6M
Share of 12-month positive obligations
16.6%
Supporting data
Prime contractor
#3 · 16.6% share
<$1 net decline despite this positive action
PIID 1333LB24C00000030 · Mod P26004
Modification

This action

+$1.8M

CIC RESEARCH, INC.

DEPT OF COMMERCE ITA

EXERCISE AN OPTION

Why it stands out

This award grew while spending attributed to its office declined.

The modification added $1.8M while office-attributed obligations fell $4.3M overall.

Award net obligations
$14.9M
Share of 12-month positive obligations
13.6%
Supporting data
Prime contractor
#4 · 14.7% share
$4.6M net decline despite this positive action
Funding office
#3 · 18.4% attributed share
$4.3M net decline despite this positive action
PIID 1331L524F13500549 · Mod P26005
Base award

This action

+$550K

DATA AXLE, INC.

ASSOCIATE DIRECTOR ECONOMIC PROGRAMS

PURCHASE OF COMMERCIAL DATA FOR BUSINESS CONTACT INFORMATION (BUSINESS NAMES, EMAIL ADDRESSES, POINTS OF CONTACTS, ETC). IT PACT 26-482 DBIT: 125869

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #6 in this market by positive obligations over the latest 12 months.

Award net obligations
$550K
Share of 12-month positive obligations
4.2%
Supporting data
Prime contractor
#6 · 4.2% share
Newly active in this market; no actions were reported in the preceding 12 months
PIID 13ADEP26C0010
Base award

This action

+$590K

DODGE CONSTRUCTION NETWORK, LLC

ASSOCIATE DIRECTOR ECONOMIC PROGRAMS

CONSTRUCTION DATA - PROCUREMENT OF DATA/DATSETS RELATING TO THE CONSTRUCTION OF RESIDENTIAL AND NON-RESIDENTIAL BUILDING PROJECTS.

Why it stands out

The contractor climbed 5 positions in this market.

It now ranks #5 by positive obligations over the latest 12 months.

Award net obligations
$590K
Share of 12-month positive obligations
4.5%
Supporting data
Prime contractor
#5 · 5.0% share
up 5 ranks · +4.5 percentage points · $593K net increase; action accounted for 99.5%
PIID 13ADEP26F0016
View recent award activity by date (10)
  1. FIRSTIGNITE LTDBase award · PIID 1333ND26PNB400608
    Action+$25K
    Award net obligations$25K
  2. DATA AXLE, INC.Base award · PIID 13ADEP26C0010
    Action+$550K
    Award net obligations$550K
  3. MMGY GLOBAL, LLCDeobligation · PIID 1331L523P13500099
    Action−$1
    Award net obligations$167K
  4. DODGE CONSTRUCTION NETWORK, LLCBase award · PIID 13ADEP26F0016
    Action+$590K
    Award net obligations$590K
  5. CIC RESEARCH, INC.Modification · PIID 1331L524F13500549
    Action+$103K
    Award net obligations$14.9M
  6. BULL HORN TECHNOLOGIES LLCBase award · PIID 1331L526P13210043
    Action+$47K
    Award net obligations$47K
  7. TECHCET CA, LLCDeobligation · PIID 1331L523P13500054
    Action−$16K
    Award net obligations$445K
  8. DODGE CONSTRUCTION NETWORK, LLCModification · PIID 1331L525P13210050
    Action+$71K
    Award net obligations$138K
  9. LONGWOODS INTERNATIONAL USA INCModification · PIID 1331L525P13210049
    Action+$2K
    Award net obligations$5K
  10. RESONANCE ALLIANCE INC.Modification · PIID 1331L524P13500117
    Action+$132K
    Award net obligations$396K

Commerce marketing research and public opinion polling market FAQs

Answers based on reported federal contract data.

Who are the top Commerce marketing research and public opinion polling contractors?

In the 12 months through October 23, 2026, GALLUP, INC., CIRCANA GROUP, L.P., and NIELSEN CONSUMER LLC were the leading Commerce marketing research and public opinion polling prime contractors by positive obligations.

  1. #1

    GALLUP, INC.

    $3,700,820 in positive obligations

  2. #2

    CIRCANA GROUP, L.P.

    $2,642,284 in positive obligations

  3. #3

    NIELSEN CONSUMER LLC

    $2,200,000 in positive obligations

Rankings use reported USAspending award data.

Did Commerce contract obligations decrease in the marketing research and public opinion polling market?

Yes. Measured by net prime contract obligations, reported Commerce activity in the marketing research and public opinion polling market decreased 12.2% from $15,048,287 in the preceding 12 months to $13,206,750 in the 12 months through October 23, 2026.

Latest 12 months
$13,206,750
Net prime contract obligations
Preceding 12 months
$15,048,287
Net prime contract obligations
Change
−12.2%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent Commerce contract award activity was reported in the marketing research and public opinion polling market?

Recent Commerce contract award activity reported in the marketing research and public opinion polling market included actions for GALLUP, INC., CIRCANA GROUP, L.P., and NIELSEN CONSUMER LLC during the 12 months through October 23, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for Commerce contracts under NAICS 541910?

From October 24, 2025 through October 23, 2026, Commerce reported 22 positive-obligation awards for marketing research and public opinion polling under NAICS 541910. The leading award type was definitive contract. The leading reported procedure was subject to multiple award fair opportunity.

Positive-obligation awards
22
Leading reported procedure
Subject to Multiple Award Fair Opportunity
30.4% of positive obligations
Leading award type
Definitive Contract
43.4% of positive obligations
Full and open
30.4%
of positive obligations
Reported parent IDV
49.6%
of positive obligations

Percentages use positive obligations as the denominator.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through October 23, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology