Federal Capture Intelligence

Top HHS marketing research and public opinion polling contractors (NAICS 541910)

Contract actions: October 1, 2021 – October 23, 2026 Updated October 24, 2026 Department of Health and Human Services agency guide NAICS 541910 · Marketing Research and Public Opinion Polling
Latest 12 months
$121.9M
Net obligations · Up $32.4M vs. $89.5M preceding
Prime contractors
20
With positive obligations in the latest 12 months

Research the HHS federal contracting market for marketing research and public opinion polling under NAICS 541910. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, contract types, competition, and procurement methods, and potential recompete research leads.

Contract obligation trends for Marketing Research and Public Opinion Polling at the Department of Health and Human Services

Federal records show $427.6M in net obligations across 257 awards in Marketing Research and Public Opinion Polling at the Department of Health and Human Services from Oct 1, 2021 through Oct 23, 2026. This market accounts for 0.28% of $150.2B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations increased 36.3% from $89.5M to $121.9M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY27 is year-to-date through Oct 23, 2026; earlier years show complete fiscal-year totals.

FY27 year-to-date: −$2.6M versus $0 through the same date in FY26 (Not comparable).
Net obligations · complete fiscal yearNet obligations · FY27 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$39.0M165Complete
FY2023$82.7M156Complete
FY2024$93.9M147Complete
FY2025$90.0M144Complete
FY2026$124.5M92Complete

Market at a glance

All reported prime contract awards
All-period net obligations
$427.6M
257 awards · 71 prime contractors
Latest 12-month movement
+36.3%
$121.9M vs. $89.5M
Leading eight prime share
97.7%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.28% of $150.2B in agency-wide net obligations.
Set-aside share when reported
26.8% of 82 awards with reported set-aside status.
Set-aside reporting
22 set aside · 60 no set-aside · 175 not reported

What changed in the last 12 months?

Oct 24, 2025–Oct 23, 2026, compared with Oct 24, 2024–Oct 23, 2025.

Competitive shifts

WESTAT, INC. gained the most market share
25.55%→35.63%+10.1 percentage points
The contractor now ranks #2 by positive obligations, based on 4 reported actions.
NATIONAL OPINION RESEARCH CENTER lost the most market share
51.0%→39.2%−11.8 percentage points
The contractor now ranks #1 by positive obligations, based on 16 reported actions.
FORS MARSH GROUP LLC climbed the most in the contractor rankings
#8→#5Up 3 places
The contractor accounts for 5.3% of positive obligations across 3 reported actions.
L&M POLICY RESEARCH, LLC had the largest decline in reported obligations
$5.1M→$2.8M−$2.3M
The contractor now ranks #6 by positive obligations and accounts for 2.3% of positive obligations, based on 10 reported actions.

Buyer demand

Reported obligations through AHRQ/HEALTHCARE RESEARCH QUALITY increased
$23.2M→$43.7M+$20.5M
Latest-period activity spans 2 awards across 1 prime contractor.

Award activity

View 1 additional material change

Buyer demand

Reported obligations through OFC OF ACQUISITION AND GRANTS MGMT decreased
$8.4M→$6.8M−$1.6M
Latest-period activity spans 17 awards across 4 prime contractors.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Oct 23, 2026.

45.3% of positive obligations were attributed to CDC OFFICE OF ACQUISITION SERVICES. That represents $55.3M, up $8.4M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. CDC OFFICE OF ACQUISITION SERVICES45.3% · $55.3M · up $8.4M
  2. AHRQ/HEALTHCARE RESEARCH QUALITY35.8% · $43.7M · up $20.5M
  3. FDA OFFICE OF ACQ GRANT SVCS7.5% · $9.2M · up $3.2M
  4. OFC OF ACQUISITION AND GRANTS MGMT5.5% · $6.8M · down $1.6M
  5. ADMIN FOR CHILDREN FAMILIES (ACF)3.9% · $4.7M · up $4.7M
  6. All other reported offices2.0% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    CDC OFFICE OF ACQUISITION SERVICES

    #1Rank unchanged

    Latest 12 months

    $55.3M

    45.3% of positive obligations

    Versus preceding 12 months

    +$8.4M

    5 active prime contractors · 12 awards

    View office comparison and evidence

    Reported obligations increased 17.9% from $46.9M to $55.3M. The office’s share of positive obligations moved from 52.4% to 45.3%, a change of −7.1 percentage points.

    The latest period contains 20 actions across 12 awards and 2 newly active prime contractors. The preceding period contained 7 active prime contractors and 19 awards.

  2. Reported funding office

    AHRQ/HEALTHCARE RESEARCH QUALITY

    #2Rank unchanged

    Latest 12 months

    $43.7M

    35.8% of positive obligations

    Versus preceding 12 months

    +$20.5M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations increased 88.2% from $23.2M to $43.7M. The office’s share of positive obligations moved from 25.9% to 35.8%, a change of +9.8 percentage points.

    The latest period contains 4 actions across 2 awards. The preceding period contained 1 active prime contractor and 2 awards.

    Leading award-level changes

  3. Reported funding office

    FDA OFFICE OF ACQ GRANT SVCS

    #3Up 1 from #4

    Latest 12 months

    $9.2M

    7.5% of positive obligations

    Versus preceding 12 months

    +$3.2M

    10 active prime contractors · 15 awards

    View office comparison and evidence

    Reported obligations increased 53.0% from $6.0M to $9.2M. The office’s share of positive obligations moved from 6.7% to 7.5%, a change of +0.8 percentage points.

    The latest period contains 18 actions across 15 awards and 4 newly active prime contractors. The preceding period contained 9 active prime contractors and 20 awards.

  4. Reported funding office

    OFC OF ACQUISITION AND GRANTS MGMT

    #4Down 1 from #3

    Latest 12 months

    $6.8M

    5.5% of positive obligations

    Versus preceding 12 months

    −$1.6M

    4 active prime contractors · 17 awards

    View office comparison and evidence

    Reported obligations decreased 19.1% from $8.4M to $6.8M. The office’s share of positive obligations moved from 9.3% to 5.5%, a change of −3.8 percentage points.

    The latest period contains 30 actions across 17 awards. The preceding period contained 8 active prime contractors and 24 awards.

  5. Reported funding office

    ADMIN FOR CHILDREN FAMILIES (ACF)

    #5New to the positive-obligation ranking

    Latest 12 months

    $4.7M

    3.9% of positive obligations

    Versus preceding 12 months

    +$4.7M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $4.7M. The office’s share of positive obligations moved from 0% to 3.9%, a change of +3.9 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  6. Reported funding office

    OMAS STRATEGIC BUYING CENTER - HHS MISSION

    #6New to the positive-obligation ranking

    Latest 12 months

    $1.9M

    1.5% of positive obligations

    Versus preceding 12 months

    +$1.9M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $1.9M. The office’s share of positive obligations moved from 0% to 1.5%, a change of +1.5 percentage points.

    The latest period contains 2 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  7. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NINR

    #7New to the positive-obligation ranking

    Latest 12 months

    $241K

    0.20% of positive obligations

    Versus preceding 12 months

    +$241K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $241K. The office’s share of positive obligations moved from 0% to 0.20%, a change of +0.2 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  8. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NLM

    #8New to the positive-obligation ranking

    Latest 12 months

    $235K

    0.19% of positive obligations

    Versus preceding 12 months

    +$235K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $235K. The office’s share of positive obligations moved from 0% to 0.19%, a change of +0.2 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  9. Reported funding office

    HHS PHS FOOD AND DRUG ADMIN

    #9New to the positive-obligation ranking

    Latest 12 months

    $95K

    0.080% of positive obligations

    Versus preceding 12 months

    +$95K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $95K. The office’s share of positive obligations moved from 0% to 0.080%, a change of +0.1 percentage points.

    The latest period contains 2 actions across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  10. Reported funding office

    GREAT PLAINS AREA INDIAN HEALTH SVC

    #10Up 1 from #11

    Latest 12 months

    $13K

    0.010% of positive obligations

    Versus preceding 12 months

    +$9K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations increased 220.0% from $4K to $13K. The office’s share of positive obligations moved from 0% to 0.010%, a change of 0.0 percentage points.

    The latest period contains 2 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 1 active prime contractor and 1 award.

  11. Reported funding office

    HHS PHS CDC

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$23K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $23K to $0. The office’s share of positive obligations moved from 0.030% to 0%, a change of 0.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    NAVAJO AREA INDIAN HEALTH SVC

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$133K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $133K to $0. The office’s share of positive obligations moved from 0.15% to 0%, a change of −0.1 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 2 awards.

  13. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NHLBI

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$1.2M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 100.0% from $1.2M to $0. The office’s share of positive obligations moved from 1.3% to 0%, a change of −1.3 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 2 active prime contractors and 3 awards.

  14. Reported funding office

    PROGRAM SUPPORT CENTER ACQ MGMT SVC

    No positive-obligation rank

    Latest 12 months

    −$232K

    0% of positive obligations

    Versus preceding 12 months

    −$3.9M

    3 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations moved from $3.7M in net obligations to $232K in net deobligations. The office’s share of positive obligations moved from 4.1% to 0%, a change of −4.1 percentage points.

    The latest period contains 6 actions across 4 awards and 2 newly active prime contractors. The preceding period contained 2 active prime contractors and 4 awards.

    Leading award-level changes

Contract types, competition, and procurement methods

From Oct 24, 2025 through Oct 23, 2026, 38 awards had positive obligations totaling $129.9M. Np was the leading reported procedure, accounting for 46.6% of positive obligations. Awards with a reported parent IDV accounted for 99.0%.

Leading award type
93.9%
Delivery Order
Leading reported procedure
46.6%
Np
Reported parent IDV
99.0%
of positive obligations had a reported parent IDV
Median reported offers
3
25 of 38 awards reported offers

Buying method changes

Compared with Oct 24, 2024–Oct 23, 2025. Based on 38 current awards and 36 preceding awards with positive net obligations.

Reported full-and-open obligation share
34.5%
Down from 88.0% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541910 peer median, parent-IDV obligation share is 49.4 percentage points higher, reported full-and-open obligation share is 4.1 percentage points higher, delivery-order obligation share is 61.4 percentage points higher, and median positive award obligations are 592.0% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share99.0%49.6%+49.4 pts
Reported full-and-open obligation share34.5%30.4%+4.1 pts
Delivery-order obligation share93.9%32.5%+61.4 pts
Median positive award obligations$893K$129K+592.0%
Peer cohort and comparison limits

The peer median gives each of the 3 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)23$121.9M93.9%
BPA Call(A)4$6.7M5.1%
Definitive Contract(D)1$738K0.57%
Purchase Order(B)10$563K0.43%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
IDC(B)19$113.1M87.1%
FSS(C)4$8.8M6.7%
BPA(E)4$6.7M5.1%
Not reported11$1.3M1.0%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Single Award(S)13$110.3M84.9%
Multiple Award(M)14$18.3M14.1%
Not reported11$1.3M1.0%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Np(NEGOTIATED PROPOSAL/QUOTE)6$60.5M46.6%
Negotiated Proposal/Quote(NP)4$43.7M33.6%
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)15$22.6M17.4%
Subject to Multiple Award Fair Opportunity(MAFO)2$2.3M1.8%
Sp1(SIMPLIFIED ACQUISITION)7$566K0.44%
Sss(ONLY ONE SOURCE)1$209K0.16%
Other reported values3$23K0.018%

Extent competed

Reported valueAwardsPositive obligationsShare
A(FULL AND OPEN COMPETITION)13$74.8M57.6%
Full and Open Competition(A)5$44.8M34.5%
D(FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES)8$8.3M6.4%
Full and Open Competition After Exclusion of Sources(D)1$1.1M0.86%
F(COMPETED UNDER SAP)6$322K0.25%
G(NOT COMPETED UNDER SAP)1$244K0.19%
Other reported values4$232K0.18%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Fair Opportunity Given(FAIR)12$16.0M12.3%
Competitive Set Aside(CSA)4$7.8M6.0%
Sole Source(SS)1$1.2M0.89%
Not reported21$105.0M80.8%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
SAP Non-Competition (FAR 13)(SP2)1$244K0.19%
Only One Source-Other (FAR 6.302-1 Other)(ONE)1$209K0.16%
Not reported36$129.4M99.7%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Cost Plus Fixed Fee(U)3$43.1M33.2%
R(COST PLUS AWARD FEE)1$34.8M26.8%
Y(TIME AND MATERIALS)12$26.8M20.6%
J(FIRM FIXED PRICE)15$13.4M10.3%
U(COST PLUS FIXED FEE)1$8.9M6.9%
Time and Materials(Y)2$2.3M1.8%
Other reported values4$530K0.41%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Market Research/Public Opinion(R422)20$101.9M78.5%
Special Studies/Analysis- Data (Other Than Scientific)(B506)3$11.9M9.2%
IT and Telecom - Business Application/Application Development Support Services (Labor)(DA01)3$6.6M5.1%
Support- Management: Public Relations(R708)2$6.5M5.0%
Support- Management: Advertising(R701)1$1.1M0.88%
Support- Professional: Other(R499)2$972K0.75%
Other reported values7$895K0.69%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Centers for Disease Control and Prevention(7523)7$55.4M42.7%
Office of the Assistant Secretary for Financial Resources(7571)9$44.0M33.9%
Food and Drug Administration(7524)6$10.6M8.2%
Centers for Medicare and Medicaid Services(7530)10$10.6M8.2%
Agency for Healthcare Research and Quality(7528)1$8.9M6.9%
National Institutes of Health(7529)1$235K0.18%
Other reported values4$31K0.024%

Awarding offices

Reported valueAwardsPositive obligationsShare
Cdc Office of Acquisition Services(75D301)7$55.4M42.7%
Omas Strategic Buying Center - Professional Services(7571PS)5$37.2M28.6%
Fda Office of Acq Grant Svcs(75F401)6$10.6M8.2%
Ofc of Acquisition and Grants Mgmt(75FCMC)10$10.6M8.2%
Ahrq/Healthcare Research Quality(75Q801)1$8.9M6.9%
Omas Strategic Buying Center - Hhs Mission(7571MN)3$6.6M5.1%
Other reported values6$507K0.39%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
75D30123D17068(7523)5$48.1M37.0%
75Q80124D00001(7528)2$43.7M33.7%
75F40121D00022(7524)2$11.7M9.0%
75P00123A00008(7570)3$6.6M5.1%
GS00F348CA(4732)2$6.5M5.0%
75FCMC22D0007(7530)4$4.6M3.5%
75FCMC22D0006(7530)3$2.7M2.0%
75FCMC22D0008(7530)2$2.2M1.7%
Other reported values4$2.6M2.0%
Not reported11$1.3M1.0%

Offers, award size, and timing

Median reported offers
3 median
25 reported · 13 not reported
Positive award obligations
$893K median
$209K–$2.4M middle 50%
Reported performance period
737 days (~2.0 years) median
38 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Oct 23, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 20prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
39.2%of positive obligations in the last 12 months
Leading four prime contractors
87.0%of positive obligations in the last 12 months
Leading eight prime contractors
97.7%of positive obligations in the last 12 months

Based on $122.7M in positive obligations during the 12 months ending Oct 23, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Oct 24, 2024–Oct 23, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $48.1M

    39.2%

    Dollar movement

    +$1.7M

    vs. prior 12 months

    Last 12mo awards

    8 awards

    16 actions

    Historical and award details for NATIONAL OPINION RESEARCH CENTER
    Obligations: prior → latest
    $46.4M → $48.1M
    +3.6%
    Share: prior → latest
    51.0% → 39.2%
    −11.8 percentage points
    All-period obligations
    $190.8M
    44.5% of all-period positive obligations · 29 awards
    Recorded activity
    Since Jan 4, 2023
    through Sep 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported811
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $43.7M

    35.6%

    Dollar movement

    +$20.5M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    4 actions

    Historical and award details for WESTAT, INC.
    Obligations: prior → latest
    $23.2M → $43.7M
    +88.2%
    Share: prior → latest
    25.6% → 35.6%
    +10.1 percentage points
    All-period obligations
    $68.6M
    16.0% of all-period positive obligations · 4 awards
    Recorded activity
    Since Aug 24, 2022
    through Sep 10, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported22
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $8.3M

    6.8%

    Dollar movement

    +$2.6M

    vs. prior 12 months

    Last 12mo awards

    6 awards

    7 actions

    Historical and award details for RESEARCH TRIANGLE INSTITUTE
    Obligations: prior → latest
    $5.7M → $8.3M
    +46.1%
    Share: prior → latest
    6.3% → 6.8%
    +0.5 percentage points
    All-period obligations
    $36.9M
    8.6% of all-period positive obligations · 17 awards
    Recorded activity
    Since Nov 15, 2021
    through Sep 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported69
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $6.6M

    5.4%

    Dollar movement

    +$2.9M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for LUMINA CORPS INC.
    Obligations: prior → latest
    $3.7M → $6.6M
    +78.8%
    Share: prior → latest
    4.0% → 5.4%
    +1.3 percentage points
    All-period obligations
    $14.4M
    3.4% of all-period positive obligations · 5 awards
    Recorded activity
    Since Jul 20, 2023
    through Sep 29, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported33
    Reported small business33
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $6.5M

    5.3%

    Dollar movement

    +$5.3M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for FORS MARSH GROUP LLC
    Obligations: prior → latest
    $1.1M → $6.5M
    +469.8%
    Share: prior → latest
    1.3% → 5.3%
    +4.0 percentage points
    All-period obligations
    $10.2M
    2.4% of all-period positive obligations · 14 awards
    Recorded activity
    Since Oct 28, 2021
    through Sep 18, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported32
    Reported small business10
    All-period set-aside types

    None reported.

  6. #6

    Last 12mo obligations

    $2.8M

    2.3%

    Dollar movement

    −$2.3M

    vs. prior 12 months

    Last 12mo awards

    6 awards

    10 actions

    Historical and award details for L&M POLICY RESEARCH, LLC
    Obligations: prior → latest
    $5.1M → $2.8M
    −45.0%
    Share: prior → latest
    5.7% → 2.3%
    −3.4 percentage points
    All-period obligations
    $33.6M
    7.8% of all-period positive obligations · 18 awards
    Recorded activity
    Since Oct 27, 2021
    through Oct 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside35
    Reported no set-aside00
    Not reported36
    Reported small business611
    All-period set-aside types
    • 4 · Total small business
    • 1 · WOSB set-aside
    • 1 · WOSB sole source
  7. #7

    Last 12mo obligations

    $2.2M

    1.8%

    Dollar movement

    +$1.3M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    5 actions

    Historical and award details for MARKETING FOR CHANGE CO.
    Obligations: prior → latest
    $900K → $2.2M
    +150.0%
    Share: prior → latest
    0.99% → 1.8%
    +0.8 percentage points
    All-period obligations
    $7.2M
    1.7% of all-period positive obligations · 9 awards
    Recorded activity
    Since Oct 1, 2021
    through Sep 1, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported32
    Reported small business32
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $1.7M

    1.4%

    Dollar movement

    −$458K

    vs. prior 12 months

    Last 12mo awards

    6 awards

    11 actions

    Historical and award details for ALAN S. NEWMAN ASSOCIATES, INC.
    Obligations: prior → latest
    $2.1M → $1.7M
    −21.4%
    Share: prior → latest
    2.4% → 1.4%
    −1.0 percentage points
    All-period obligations
    $14.4M
    3.4% of all-period positive obligations · 14 awards
    Recorded activity
    Since Nov 3, 2021
    through Oct 15, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported64
    Reported small business64
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $1.1M

    0.93%

    Dollar movement

    +$1.1M

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IPG DXTRA, INC.
    Obligations: prior → latest
    $0 → $1.1M
    Not comparable
    Share: prior → latest
    0% → 0.93%
    +0.9 percentage points
    All-period obligations
    $1.1M
    0.27% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 22, 2026
    through Sep 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business00
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $738K

    0.60%

    Dollar movement

    +$489K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for NIELSEN CONSUMER LLC
    Obligations: prior → latest
    $249K → $738K
    +196.2%
    Share: prior → latest
    0.27% → 0.60%
    +0.3 percentage points
    All-period obligations
    $3.7M
    0.85% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jan 6, 2022
    through Oct 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside12
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $244K

    0.20%

    Dollar movement

    +$244K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CIRCANA, LLC
    Obligations: prior → latest
    $0 → $244K
    Not comparable
    Share: prior → latest
    0% → 0.20%
    +0.2 percentage points
    All-period obligations
    $454K
    0.11% of all-period positive obligations · 2 awards
    Recorded activity
    Since Jun 29, 2022
    through Aug 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $235K

    0.19%

    Dollar movement

    +$235K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for SCHATZ PUBLISHING GROUP, LLC
    Obligations: prior → latest
    $0 → $235K
    Not comparable
    Share: prior → latest
    0% → 0.19%
    +0.2 percentage points
    All-period obligations
    $235K
    0.050% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 23, 2026
    through Sep 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business10
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $209K

    0.17%

    Dollar movement

    +$209K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for TAMARIND MEDIA LIMITED
    Obligations: prior → latest
    $0 → $209K
    Not comparable
    Share: prior → latest
    0% → 0.17%
    +0.2 percentage points
    All-period obligations
    $713K
    0.17% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jun 21, 2022
    through Sep 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside12
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    $95K

    0.080%

    Dollar movement

    +$95K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for THE DISTRICT COMMUNICATIONS GROUP LLC
    Obligations: prior → latest
    $0 → $95K
    Not comparable
    Share: prior → latest
    0% → 0.080%
    +0.1 percentage points
    All-period obligations
    $95K
    0.020% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 17, 2026
    through Oct 15, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $70K

    0.060%

    Dollar movement

    +$70K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for MEDIARADAR, INC.
    Obligations: prior → latest
    $0 → $70K
    Not comparable
    Share: prior → latest
    0% → 0.060%
    +0.1 percentage points
    All-period obligations
    $70K
    0.020% of all-period positive obligations · 1 award
    Recorded activity
    Since Jul 8, 2026
    through Oct 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

Potential federal contract recompetes

Investigate potential recompetes surfaced by near-term end dates, award value, and recent contract changes.

NATIONAL OPINION RESEARCH CENTER

EO 14398

The reported potential end date is Dec 31, 2026. Current award value is 100.0% of reported potential value ($26.5M of $26.5M).

Performance period

91.3%

As of Oct 23, 2026Potential end Dec 31, 2026

Current award value as a share of potential value

100.0%

$26.5M current$26.5M potential
Supporting data

Reported performance starts Nov 1, 2024.

No later potential end date is reported; current and potential end dates are both Dec 31, 2026.

$26.5M is obligated against $26.5M in current reported award value (100.0%).

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75D30125F00010

These are research leads, not confirmed recompetes. USAspending records through Oct 23, 2026; reported dates and values can change through later modifications.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$28.1M

NATIONAL OPINION RESEARCH CENTER

CDC OFFICE OF ACQUISITION SERVICES

NATIONAL IMMUNIZATION SURVEY 2023-2029

Why it stands out

One action equaled about a fifth of the market’s latest 12-month positive obligations.

The $28.1M action represented 22.9% of the market’s positive obligations over the latest 12 months.

Award net obligations
$28.4M
Share of 12-month positive obligations
22.9%
Supporting data
Prime contractor
#1 · 39.2% share
−11.8 percentage points · $1.7M net increase; action exceeded it by $26.4M
Funding office
#1 · 45.3% attributed share
−7.1 percentage points · $8.4M net increase; action exceeded it by $19.7M
Related:Largest share lossUnusually large action
PIID 75D30126F00016
Modification

This action

+$17.6M

WESTAT, INC.

AHRQ/HEALTHCARE RESEARCH QUALITY

TASK ORDER 2 - CLIN0001 SURVEY PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. EXERCISE CLIN0001C/OY2.

Why it stands out

The award grew alongside stronger contractor activity.

The modification added $17.6M while contractor obligations rose $20.5M overall.

Award net obligations
$54.1M
Share of 12-month positive obligations
14.4%
Supporting data
Prime contractor
#2 · 35.6% share
+10.1 percentage points · $20.5M net increase; action accounted for 86.1%
Funding office
#2 · 35.8% attributed share
+9.8 percentage points · $20.5M net increase; action accounted for 86.1%
Related:Largest share gainFunding office gain
PIID 75Q80125F32002 · Mod P00006
Base award

This action

+$9.3M

RESEARCH TRIANGLE INSTITUTE

FDA OFFICE OF ACQ GRANT SVCS

RESEARCH SERVICES TO SUPPORT CTP TOBACCO REGULATORY SCIENCE

Why it stands out

One action represented 7.6% of the market’s latest 12-month positive obligations.

At $9.3M, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$9.3M
Share of 12-month positive obligations
7.6%
Supporting data
Prime contractor
#3 · 6.8% share
+0.5 percentage points · $2.6M net increase; action exceeded it by $6.7M
Funding office
#3 · 7.5% attributed share
up 1 rank · +0.8 percentage points · $3.2M net increase; action exceeded it by $6.1M
PIID 75F40126F19008
Deobligation

This action

−$2.9M

L&M POLICY RESEARCH, LLC

OFC OF ACQUISITION AND GRANTS MGMT

CMS OFFICE OF MINORITY HEALTH ANALYTICAL AND INITIATIVE SUPPORT CONTRACT ON BUILDING THE CASE FOR HEALTH EQUITY

Why it stands out

This award recorded a material contraction.

The action removed $2.9M. A deobligation does not by itself show lower requirement demand.

Award net obligations
$1.6M
Share of 12-month positive obligations
2.4%
Supporting data
Prime contractor
#6 · 2.3% share
down 2 ranks · −3.4 percentage points · $2.3M net decline; action exceeded it by $566K
Funding office
#4 · 5.5% attributed share
down 1 rank · −3.8 percentage points · $1.6M net decline; action exceeded it by $1.3M
Related:Largest contractor declineFunding office decline
PIID 75FCMC24F0167 · Mod P00006
Base award

This action

+$6.2M

FORS MARSH GROUP LLC

CDC OFFICE OF ACQUISITION SERVICES

EO14398 DOP OVERDOSE MEDIA CAMPAIGN

Why it stands out

The contractor climbed 3 positions in this market.

It now ranks #5 by positive obligations over the latest 12 months.

Award net obligations
$6.2M
Share of 12-month positive obligations
5.1%
Supporting data
Prime contractor
#5 · 5.3% share
up 3 ranks · +4.0 percentage points · $5.3M net increase; action exceeded it by $893K
Related:Largest rank gain
PIID 75D30126F21557
Base award

This action

+$1.1M

IPG DXTRA, INC.

CDC OFFICE OF ACQUISITION SERVICES

COMMUNICATION PRODUCTS & AUDIENCE TESTING EO 14398

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #9 in this market by positive obligations over the latest 12 months.

Award net obligations
$1.1M
Share of 12-month positive obligations
0.93%
Supporting data
Prime contractor
#9 · 0.93% share
Newly active in this market; no actions were reported in the preceding 12 months
PIID 75D30126F21581
View recent award activity by date (10)
  1. L&M POLICY RESEARCH, LLCDeobligation · PIID 75FCMC24F0167
    Action−$2.9M
    Award net obligations$1.6M
  2. NIELSEN CONSUMER LLCModification · PIID 75F40121C00072
    Action+$311K
    Award net obligations$3.6M
  3. LUMINA CORPS INC.Base award · PIID 7571MN26F67147
    Action+$4.7M
    Award net obligations$4.7M
  4. LUMINA CORPS INC.Base award · PIID 7571MN26F67146
    Action+$1.4M
    Award net obligations$1.4M
  5. SCHATZ PUBLISHING GROUP, LLCBase award · PIID 75N98026F00001
    Action+$235K
    Award net obligations$235K
  6. TAMARIND MEDIA LIMITEDBase award · PIID 75F40126P00358
    Action+$209K
    Award net obligations$209K
  7. IPG DXTRA, INC.Base award · PIID 75D30126F21581
    Action+$1.1M
    Award net obligations$1.1M
  8. FORS MARSH GROUP LLCBase award · PIID 7571TE26F80291
    Action+$241K
    Award net obligations$241K
  9. L&M POLICY RESEARCH, LLCModification · PIID 75FCMC24F0133
    Action+$1.8M
    Award net obligations$5.3M
  10. THE DISTRICT COMMUNICATIONS GROUP LLCBase award · PIID 75F40126F19001
    Action+$95K
    Award net obligations$95K

HHS marketing research and public opinion polling market FAQs

Answers based on reported federal contract data.

Who are the top HHS marketing research and public opinion polling contractors?

In the 12 months through October 23, 2026, NATIONAL OPINION RESEARCH CENTER, WESTAT, INC., and RESEARCH TRIANGLE INSTITUTE were the leading HHS marketing research and public opinion polling prime contractors by positive obligations.

  1. #1

    NATIONAL OPINION RESEARCH CENTER

    $48,055,234 in positive obligations

  2. #2

    WESTAT, INC.

    $43,712,431 in positive obligations

  3. #3

    RESEARCH TRIANGLE INSTITUTE

    $8,336,813 in positive obligations

Rankings use reported USAspending award data.

Did HHS contract obligations increase in the marketing research and public opinion polling market?

Yes. Measured by net prime contract obligations, reported HHS activity in the marketing research and public opinion polling market increased 36.3% from $89,490,050 in the preceding 12 months to $121,932,022 in the 12 months through October 23, 2026.

Latest 12 months
$121,932,022
Net prime contract obligations
Preceding 12 months
$89,490,050
Net prime contract obligations
Change
+36.3%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent HHS contract award activity was reported in the marketing research and public opinion polling market?

Recent HHS contract award activity reported in the marketing research and public opinion polling market included actions for NATIONAL OPINION RESEARCH CENTER, WESTAT, INC., and RESEARCH TRIANGLE INSTITUTE during the 12 months through October 23, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for HHS contracts under NAICS 541910?

From October 24, 2025 through October 23, 2026, HHS reported 38 positive-obligation awards for marketing research and public opinion polling under NAICS 541910. The leading award type was delivery order. The leading reported procedure was np.

Positive-obligation awards
38
Leading reported procedure
Np
46.6% of positive obligations
Leading award type
Delivery Order
93.9% of positive obligations
Full and open
34.5%
of positive obligations
Reported parent IDV
99%
of positive obligations

Percentages use positive obligations as the denominator.

Which HHS marketing research and public opinion polling awards may warrant recompete research?

Based on its reported potential-end date, the HHS marketing research and public opinion polling award held by NATIONAL OPINION RESEARCH CENTER may warrant recompete research.

Research leads, not confirmed recompetes. Dates may change through later modifications.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through October 23, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology