Federal Capture Intelligence

Top HHS marketing research and public opinion polling contractors (NAICS 541910)

Contract actions: October 1, 2021 – September 10, 2026 Updated September 11, 2026 Department of Health and Human Services agency guide NAICS 541910 · Marketing Research and Public Opinion Polling
Latest 12 months
$110.2M
Net obligations · Up $16.8M vs. $93.4M preceding
Prime contractors
18
With positive obligations in the latest 12 months

Research the HHS federal contracting market for marketing research and public opinion polling under NAICS 541910. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, contract types, competition, and procurement methods, and potential recompete research leads.

Contract obligation trends for Marketing Research and Public Opinion Polling at the Department of Health and Human Services

Federal records show $402.8M in net obligations across 249 awards in Marketing Research and Public Opinion Polling at the Department of Health and Human Services from Oct 1, 2021 through Sep 10, 2026. This market accounts for 0.28% of $145.5B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations increased 18.0% from $93.4M to $110.2M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY26 is year-to-date through Sep 10, 2026; earlier years show complete fiscal-year totals.

FY26 year-to-date: $97.2M versus $77.0M through the same date in FY25 (+26.2%).
Net obligations · complete fiscal yearNet obligations · FY26 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$39.0M165Complete
FY2023$82.7M156Complete
FY2024$93.9M147Complete
FY2025$90.0M144Complete
FY2026$97.2M78YTD through Sep 10, 2026

Market at a glance

All reported prime contract awards
All-period net obligations
$402.8M
249 awards · 67 prime contractors
Latest 12-month movement
+18.0%
$110.2M vs. $93.4M
Leading eight prime share
98.6%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.28% of $145.5B in agency-wide net obligations.
Set-aside share when reported
27.2% of 81 awards with reported set-aside status.
Set-aside reporting
22 set aside · 59 no set-aside · 168 not reported

What changed in the last 12 months?

Sep 11, 2025–Sep 10, 2026, compared with Sep 11, 2024–Sep 10, 2025.

Competitive shifts

WESTAT, INC. gained the most market share
22.1%→35.0%+12.9 percentage points
The contractor now ranks #2 by positive obligations, based on 4 reported actions.
ALAN S. NEWMAN ASSOCIATES, INC. climbed the most in the contractor rankings
#11→#6Up 5 places
The contractor accounts for 3.0% of positive obligations across 12 reported actions.
NATIONAL OPINION RESEARCH CENTER lost the most market share
49.0%→43.4%−5.6 percentage points
The contractor now ranks #1 by positive obligations, based on 16 reported actions.

Buyer demand

Reported obligations through AHRQ/HEALTHCARE RESEARCH QUALITY increased
$20.9M→$38.8M+$17.8M
Latest-period activity spans 2 awards across 1 prime contractor.

Award activity

Market structure

Reported set-aside share decreased
36.67%→22.73%−13.9 percentage points
Of 22 latest-period awards with reported set-aside status, 5 were reported as set-asides.
View 2 additional material changes

Competitive shifts

RESEARCH TRIANGLE INSTITUTE had the largest decline in reported obligations
$10.4M→$6.0M−$4.4M
The contractor now ranks #3 by positive obligations and accounts for 5.4% of positive obligations, based on 5 reported actions.

Buyer demand

Reported obligations through FDA OFFICE OF ACQ GRANT SVCS decreased
$10.7M→$6.3M−$4.4M
Latest-period activity spans 13 awards across 9 prime contractors.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Sep 10, 2026.

44.1% of positive obligations were attributed to CDC OFFICE OF ACQUISITION SERVICES. That represents $48.6M, up $48K from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. CDC OFFICE OF ACQUISITION SERVICES44.1% · $48.6M · up $48K
  2. AHRQ/HEALTHCARE RESEARCH QUALITY35.2% · $38.8M · up $17.8M
  3. OFC OF ACQUISITION AND GRANTS MGMT11.4% · $12.6M · up $4.2M
  4. FDA OFFICE OF ACQ GRANT SVCS5.7% · $6.3M · down $4.4M
  5. PROGRAM SUPPORT CENTER ACQ MGMT SVC3.0% · $3.3M · up $864K
  6. All other reported offices0.55% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    CDC OFFICE OF ACQUISITION SERVICES

    #1Rank unchanged

    Latest 12 months

    $48.6M

    44.1% of positive obligations

    Versus preceding 12 months

    +$48K

    4 active prime contractors · 11 awards

    View office comparison and evidence

    Reported obligations increased 0.1% from $48.6M to $48.6M. The office’s share of positive obligations moved from 52.0% to 44.1%, a change of −7.9 percentage points.

    The latest period contains 20 actions across 11 awards and 1 newly active prime contractor. The preceding period contained 6 active prime contractors and 18 awards.

  2. Reported funding office

    AHRQ/HEALTHCARE RESEARCH QUALITY

    #2Rank unchanged

    Latest 12 months

    $38.8M

    35.2% of positive obligations

    Versus preceding 12 months

    +$17.8M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations increased 85.2% from $20.9M to $38.8M. The office’s share of positive obligations moved from 22.4% to 35.2%, a change of +12.8 percentage points.

    The latest period contains 4 actions across 2 awards. The preceding period contained 1 active prime contractor and 2 awards.

    Leading award-level changes

  3. Reported funding office

    OFC OF ACQUISITION AND GRANTS MGMT

    #3Up 1 from #4

    Latest 12 months

    $12.6M

    11.4% of positive obligations

    Versus preceding 12 months

    +$4.2M

    5 active prime contractors · 16 awards

    View office comparison and evidence

    Reported obligations increased 50.0% from $8.4M to $12.6M. The office’s share of positive obligations moved from 9.0% to 11.4%, a change of +2.4 percentage points.

    The latest period contains 35 actions across 16 awards and 1 newly active prime contractor. The preceding period contained 7 active prime contractors and 19 awards.

  4. Reported funding office

    FDA OFFICE OF ACQ GRANT SVCS

    #4Down 1 from #3

    Latest 12 months

    $6.3M

    5.7% of positive obligations

    Versus preceding 12 months

    −$4.4M

    9 active prime contractors · 13 awards

    View office comparison and evidence

    Reported obligations decreased 41.0% from $10.7M to $6.3M. The office’s share of positive obligations moved from 11.4% to 5.7%, a change of −5.7 percentage points.

    The latest period contains 13 actions across 13 awards and 4 newly active prime contractors. The preceding period contained 9 active prime contractors and 22 awards.

    Leading award-level changes

  5. Reported funding office

    PROGRAM SUPPORT CENTER ACQ MGMT SVC

    #5Rank unchanged

    Latest 12 months

    $3.3M

    3.0% of positive obligations

    Versus preceding 12 months

    +$864K

    3 active prime contractors · 6 awards

    View office comparison and evidence

    Reported obligations increased 34.8% from $2.5M to $3.3M. The office’s share of positive obligations moved from 2.7% to 3.0%, a change of +0.4 percentage points.

    The latest period contains 8 actions across 6 awards and 1 newly active prime contractor. The preceding period contained 2 active prime contractors and 3 awards.

  6. Reported funding office

    OMAS STRATEGIC BUYING CENTER - HHS MISSION

    #6New to the positive-obligation ranking

    Latest 12 months

    $500K

    0.45% of positive obligations

    Versus preceding 12 months

    +$500K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $500K. The office’s share of positive obligations moved from 0% to 0.45%, a change of +0.5 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  7. Reported funding office

    NAVAJO AREA INDIAN HEALTH SVC

    #7Up 2 from #9

    Latest 12 months

    $36K

    0.030% of positive obligations

    Versus preceding 12 months

    −$97K

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations decreased 72.9% from $133K to $36K. The office’s share of positive obligations moved from 0.14% to 0.030%, a change of −0.1 percentage points.

    The latest period contains 2 actions across 2 awards. The preceding period contained 1 active prime contractor and 2 awards.

  8. Reported funding office

    HHS PHS CDC

    #8New to the positive-obligation ranking

    Latest 12 months

    $23K

    0.020% of positive obligations

    Versus preceding 12 months

    +$23K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $23K. The office’s share of positive obligations moved from 0% to 0.020%, a change of 0.0 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  9. Reported funding office

    GREAT PLAINS AREA INDIAN HEALTH SVC

    #9Up 5 from #14

    Latest 12 months

    $13K

    0.010% of positive obligations

    Versus preceding 12 months

    +$9K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations increased 220.0% from $4K to $13K. The office’s share of positive obligations moved from 0% to 0.010%, a change of 0.0 percentage points.

    The latest period contains 2 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 1 active prime contractor and 1 award.

  10. Reported funding office

    BEMIDJI AREA INDIAN HEALTH SERVICE

    #10Up 2 from #12

    Latest 12 months

    $10K

    0.010% of positive obligations

    Versus preceding 12 months

    +$4K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations increased 58.1% from $6K to $10K. The office’s share of positive obligations moved from 0.010% to 0.010%, a change of 0.0 percentage points.

    The latest period contains 2 actions across 2 awards. The preceding period contained 2 active prime contractors and 3 awards.

  11. Reported funding office

    HHS PHS FOOD AND DRUG ADMIN

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$536K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $536K to $0. The office’s share of positive obligations moved from 0.57% to 0%, a change of −0.6 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    OFFICE OF ACQUISITION GRANTS MGMT

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$380K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $380K to $0. The office’s share of positive obligations moved from 0.41% to 0%, a change of −0.4 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  13. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NHLBI

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$1.2M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 100.0% from $1.2M to $0. The office’s share of positive obligations moved from 1.2% to 0%, a change of −1.2 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 2 active prime contractors and 3 awards.

  14. Reported funding office

    NATIONAL INSTITUTES OF HEALTH OLAO

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$100K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $100K to $0. The office’s share of positive obligations moved from 0.11% to 0%, a change of −0.1 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 2 active prime contractors and 3 awards.

  15. Reported funding office

    NATIONAL INSTITUTES OF HEALTH - CC

    No positive-obligation rank

    Latest 12 months

    −$10K

    0% of positive obligations

    Versus preceding 12 months

    +$49K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations narrowed from $58K to $10K in net deobligations. The office’s share of positive obligations moved from 0% to 0%, a change of 0.0 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 2 active prime contractors and 3 awards.

Contract types, competition, and procurement methods

From Sep 11, 2025 through Sep 10, 2026, 33 awards had positive obligations totaling $115.3M. Negotiated Proposal/Quote was the leading reported procedure, accounting for 71.9% of positive obligations. Awards with a reported parent IDV accounted for 98.7%.

Leading award type
95.1%
Delivery Order
Leading reported procedure
71.9%
Negotiated Proposal/Quote
Reported parent IDV
98.7%
of positive obligations had a reported parent IDV
Median reported offers
3
23 of 33 awards reported offers

Buying method changes

Compared with Sep 11, 2024–Sep 10, 2025. Based on 33 current awards and 36 preceding awards with positive net obligations.

Reported full-and-open obligation share
77.7%
Down from 95.9% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541910 peer median, parent-IDV obligation share is 31.4 percentage points higher, reported full-and-open obligation share is 37.4 percentage points higher, delivery-order obligation share is 73.0 percentage points higher, and median positive award obligations are 485.1% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share98.7%67.3%+31.4 pts
Reported full-and-open obligation share77.7%40.3%+37.4 pts
Delivery-order obligation share95.1%22.1%+73.0 pts
Median positive award obligations$688K$118K+485.1%
Peer cohort and comparison limits

The peer median gives each of the 3 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)18$109.7M95.1%
BPA Call(A)2$4.1M3.5%
Definitive Contract(D)2$1.1M0.97%
Purchase Order(B)11$413K0.36%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
IDC(B)16$107.0M92.8%
BPA(E)2$4.1M3.5%
FSS(C)2$2.6M2.3%
Not reported13$1.5M1.3%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Single Award(S)10$100.2M86.9%
Multiple Award(M)10$13.6M11.8%
Not reported13$1.5M1.3%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Negotiated Proposal/Quote(NP)8$82.9M71.9%
Np(NEGOTIATED PROPOSAL/QUOTE)2$13.7M11.9%
Subject to Multiple Award Fair Opportunity(MAFO)6$9.5M8.2%
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)6$8.2M7.1%
Only One Source(SSS)1$688K0.60%
Sp1(SIMPLIFIED ACQUISITION)3$256K0.22%
Other reported values7$134K0.12%

Extent competed

Reported valueAwardsPositive obligationsShare
Full and Open Competition(A)12$89.6M77.7%
A(FULL AND OPEN COMPETITION)2$13.7M11.9%
D(FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES)6$8.2M7.1%
Full and Open Competition After Exclusion of Sources(D)2$2.7M2.4%
Not Competed(C)1$688K0.60%
G(NOT COMPETED UNDER SAP)1$244K0.21%
Other reported values9$146K0.13%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Fair Opportunity Given(FAIR)7$9.1M7.9%
Competitive Set Aside(CSA)3$6.0M5.2%
Follow-on Action Following Competitive Initial Action(FOO)1$1.5M1.3%
Sole Source(SS)1$1.2M1.0%
Not reported21$97.6M84.7%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Only One Source-Other (FAR 6.302-1 Other)(ONE)1$688K0.60%
SAP Non-Competition (FAR 13)(SP2)1$244K0.21%
Not reported31$114.4M99.2%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Cost Plus Fixed Fee(U)4$47.1M40.9%
Cost Plus Award Fee(R)1$34.8M30.2%
Y(TIME AND MATERIALS)6$17.1M14.8%
Time and Materials(Y)4$7.6M6.5%
J(FIRM FIXED PRICE)5$5.1M4.4%
Firm Fixed Price(J)13$3.7M3.2%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Market Research/Public Opinion(R422)20$99.1M86.0%
Special Studies/Analysis- Data (Other Than Scientific)(B506)2$9.5M8.3%
IT and Telecom - Business Application/Application Development Support Services (Labor)(DA01)2$4.1M3.5%
Support- Professional: Other(R499)2$1.9M1.7%
Special Studies/Analysis- Scientific Data(B529)1$507K0.44%
IT and Telecom - Platform as A Service: Database, Mainframe, Middleware(DH10)1$70K0.060%
Other reported values5$73K0.063%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Centers for Disease Control and Prevention(7523)6$48.7M42.3%
Office of the Assistant Secretary for Financial Resources(7571)3$38.8M33.6%
Centers for Medicare and Medicaid Services(7530)10$13.6M11.8%
Food and Drug Administration(7524)4$10.0M8.7%
Office of the Assistant Secretary for Administration(7570)2$4.1M3.5%
Indian Health Service(7527)7$73K0.060%
Other reported values1$23K0.020%

Awarding offices

Reported valueAwardsPositive obligationsShare
Cdc Office of Acquisition Services(75D301)6$48.7M42.3%
Omas Strategic Buying Center - Hhs Mission(7571MN)2$38.8M33.6%
Ofc of Acquisition and Grants Mgmt(75FCMC)10$13.6M11.8%
Fda Office of Acq Grant Svcs(75F401)4$10.0M8.7%
Program Support Center Acq Mgmt Svc(75P001)2$4.1M3.5%
Navajo Area Indian Health Svc(75H710)1$36K0.030%
Other reported values8$63K0.055%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
75D30123D17068(7523)5$48.1M41.7%
75Q80124D00001(7528)2$38.8M33.6%
75F40121D00022(7524)1$9.3M8.1%
75FCMC22D0007(7530)3$4.4M3.9%
75FCMC22D0006(7530)3$4.2M3.7%
75P00123A00008(7570)2$4.1M3.5%
75FCMC22D0008(7530)2$2.2M1.9%
47QRAA24D00C8(4732)1$1.5M1.3%
Other reported values1$1.2M1.0%
Not reported13$1.5M1.3%

Offers, award size, and timing

Median reported offers
3 median
23 reported · 10 not reported
Positive award obligations
$688K median
$36K–$2.2M middle 50%
Reported performance period
760 days (~2.1 years) median
33 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Sep 10, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 18prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
43.4%of positive obligations in the last 12 months
Leading four prime contractors
88.9%of positive obligations in the last 12 months
Leading eight prime contractors
98.6%of positive obligations in the last 12 months

Based on $110.7M in positive obligations during the 12 months ending Sep 10, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Sep 11, 2024–Sep 10, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $48.1M

    43.4%

    Dollar movement

    +$1.7M

    vs. prior 12 months

    Last 12mo awards

    8 awards

    16 actions

    Historical and award details for NATIONAL OPINION RESEARCH CENTER
    Obligations: prior → latest
    $46.4M → $48.1M
    +3.6%
    Share: prior → latest
    49.0% → 43.4%
    −5.6 percentage points
    All-period obligations
    $190.8M
    47.2% of all-period positive obligations · 29 awards
    Recorded activity
    Since Jan 4, 2023
    through Aug 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported811
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $38.8M

    35.0%

    Dollar movement

    +$17.8M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    4 actions

    Historical and award details for WESTAT, INC.
    Obligations: prior → latest
    $20.9M → $38.8M
    +85.2%
    Share: prior → latest
    22.1% → 35.0%
    +12.9 percentage points
    All-period obligations
    $59.7M
    14.8% of all-period positive obligations · 4 awards
    Recorded activity
    Since Aug 24, 2022
    through May 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported22
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $6.0M

    5.4%

    Dollar movement

    −$4.4M

    vs. prior 12 months

    Last 12mo awards

    5 awards

    5 actions

    Historical and award details for RESEARCH TRIANGLE INSTITUTE
    Obligations: prior → latest
    $10.4M → $6.0M
    −42.5%
    Share: prior → latest
    10.9% → 5.4%
    −5.5 percentage points
    All-period obligations
    $34.5M
    8.5% of all-period positive obligations · 17 awards
    Recorded activity
    Since Nov 15, 2021
    through Aug 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported511
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $5.6M

    5.0%

    Dollar movement

    −$512K

    vs. prior 12 months

    Last 12mo awards

    4 awards

    12 actions

    Historical and award details for L&M POLICY RESEARCH, LLC
    Obligations: prior → latest
    $6.1M → $5.6M
    −8.4%
    Share: prior → latest
    6.5% → 5.0%
    −1.4 percentage points
    All-period obligations
    $34.6M
    8.6% of all-period positive obligations · 18 awards
    Recorded activity
    Since Oct 27, 2021
    through Sep 4, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside24
    Reported no set-aside00
    Not reported25
    Reported small business49
    All-period set-aside types
    • 4 · Total small business
    • 1 · WOSB set-aside
    • 1 · WOSB sole source
  5. #5

    Last 12mo obligations

    $3.8M

    3.4%

    Dollar movement

    +$941K

    vs. prior 12 months

    Last 12mo awards

    5 awards

    7 actions

    Historical and award details for COMMUNICATEHEALTH INC
    Obligations: prior → latest
    $2.8M → $3.8M
    +33.4%
    Share: prior → latest
    3.0% → 3.4%
    +0.4 percentage points
    All-period obligations
    $22.2M
    5.5% of all-period positive obligations · 26 awards
    Recorded activity
    Since Oct 21, 2021
    through Jun 15, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported56
    Reported small business56
    All-period set-aside types
    • 1 · Total small business
  6. #6

    Last 12mo obligations

    $3.3M

    3.0%

    Dollar movement

    +$2.7M

    vs. prior 12 months

    Last 12mo awards

    6 awards

    12 actions

    Historical and award details for ALAN S. NEWMAN ASSOCIATES, INC.
    Obligations: prior → latest
    $550K → $3.3M
    +493.8%
    Share: prior → latest
    0.58% → 3.0%
    +2.4 percentage points
    All-period obligations
    $14.4M
    3.5% of all-period positive obligations · 14 awards
    Recorded activity
    Since Nov 3, 2021
    through Sep 3, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported63
    Reported small business63
    All-period set-aside types

    None reported.

  7. #7

    Last 12mo obligations

    $2.2M

    2.0%

    Dollar movement

    +$1.3M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    5 actions

    Historical and award details for MARKETING FOR CHANGE CO.
    Obligations: prior → latest
    $900K → $2.2M
    +150.0%
    Share: prior → latest
    0.95% → 2.0%
    +1.1 percentage points
    All-period obligations
    $7.2M
    1.8% of all-period positive obligations · 9 awards
    Recorded activity
    Since Oct 1, 2021
    through Sep 1, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported32
    Reported small business32
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $1.5M

    1.4%

    Dollar movement

    −$750K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    5 actions

    Historical and award details for NOVAK BIRCH, INC
    Obligations: prior → latest
    $2.2M → $1.5M
    −33.4%
    Share: prior → latest
    2.4% → 1.4%
    −1.0 percentage points
    All-period obligations
    $9.1M
    2.3% of all-period positive obligations · 4 awards
    Recorded activity
    Since Mar 15, 2022
    through Feb 24, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside01
    Reported no set-aside00
    Not reported21
    Reported small business22
    All-period set-aside types
    • 1 · Total small business
  9. #9

    Last 12mo obligations

    $688K

    0.62%

    Dollar movement

    +$688K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for HARRIS TELECOM LLC
    Obligations: prior → latest
    $0 → $688K
    Not comparable
    Share: prior → latest
    0% → 0.62%
    +0.6 percentage points
    All-period obligations
    $688K
    0.17% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 25, 2025
    through Jan 12, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $427K

    0.39%

    Dollar movement

    −$359K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for NIELSEN CONSUMER LLC
    Obligations: prior → latest
    $785K → $427K
    −45.6%
    Share: prior → latest
    0.83% → 0.39%
    −0.4 percentage points
    All-period obligations
    $3.4M
    0.83% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jan 6, 2022
    through Oct 28, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside12
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $244K

    0.22%

    Dollar movement

    +$244K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CIRCANA, LLC
    Obligations: prior → latest
    $0 → $244K
    Not comparable
    Share: prior → latest
    0% → 0.22%
    +0.2 percentage points
    All-period obligations
    $454K
    0.11% of all-period positive obligations · 2 awards
    Recorded activity
    Since Jun 29, 2022
    through Aug 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $70K

    0.060%

    Dollar movement

    +$70K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for MEDIARADAR, INC.
    Obligations: prior → latest
    $0 → $70K
    Not comparable
    Share: prior → latest
    0% → 0.060%
    +0.1 percentage points
    All-period obligations
    $70K
    0.020% of all-period positive obligations · 1 award
    Recorded activity
    Since Jul 8, 2026
    through Jul 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $44K

    0.040%

    Dollar movement

    −$93K

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for PRESS GANEY ASSOCIATES LLC
    Obligations: prior → latest
    $137K → $44K
    −68.1%
    Share: prior → latest
    0.14% → 0.040%
    −0.1 percentage points
    All-period obligations
    $193K
    0.050% of all-period positive obligations · 4 awards
    Recorded activity
    Since Mar 11, 2022
    through Jun 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside34
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    $23K

    0.020%

    Dollar movement

    +$23K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for MISCELLANEOUS FOREIGN AWARDEES
    Obligations: prior → latest
    $0 → $23K
    Not comparable
    Share: prior → latest
    0% → 0.020%
    0.0 percentage points
    All-period obligations
    $23K
    0.010% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 17, 2025
    through Sep 17, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $13K

    0.010%

    Dollar movement

    +$4K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    2 actions

    Historical and award details for CUSTOM SURVEY SOLUTIONS, INC
    Obligations: prior → latest
    $9K → $13K
    +40.4%
    Share: prior → latest
    0.010% → 0.010%
    0.0 percentage points
    All-period obligations
    $52K
    0.010% of all-period positive obligations · 4 awards
    Recorded activity
    Since Dec 7, 2021
    through Aug 27, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside23
    Reported no set-aside00
    Not reported00
    Reported small business23
    All-period set-aside types
    • 3 · Total small business

Potential federal contract recompetes

Investigate potential recompetes surfaced by near-term end dates, award value, and recent contract changes.

NATIONAL OPINION RESEARCH CENTER

EO 14398

The reported potential end date is Dec 31, 2026. Current award value is 100.0% of reported potential value ($26.5M of $26.5M).

Performance period

85.8%

As of Sep 10, 2026Potential end Dec 31, 2026

Current award value as a share of potential value

100.0%

$26.5M current$26.5M potential
Supporting data

Reported performance starts Nov 1, 2024.

No later potential end date is reported; current and potential end dates are both Dec 31, 2026.

$26.5M is obligated against $26.5M in current reported award value (100.0%).

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75D30125F00010

These are research leads, not confirmed recompetes. USAspending records through Sep 10, 2026; reported dates and values can change through later modifications.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Modification

This action

+$17.6M

WESTAT, INC.

AHRQ/HEALTHCARE RESEARCH QUALITY

TASK ORDER 2 - CLIN0001 SURVEY PERIODS 1-4 - CLINS 0001B, 0001C, 0001D AND 0001E. EXERCISE CLIN0001C/OY2.

Why it stands out

The award grew alongside stronger contractor activity.

The modification added $17.6M while contractor obligations rose $17.8M overall.

Award net obligations
$54.1M
Share of 12-month positive obligations
15.9%
Supporting data
Prime contractor
#2 · 35.0% share
+12.9 percentage points · $17.8M net increase; action accounted for 98.9%
Funding office
#2 · 35.2% attributed share
+12.8 percentage points · $17.8M net increase; action accounted for 98.9%
Related:Largest share gainFunding office gain
PIID 75Q80125F32002 · Mod P00006
Base award

This action

+$28.1M

NATIONAL OPINION RESEARCH CENTER

CDC OFFICE OF ACQUISITION SERVICES

NATIONAL IMMUNIZATION SURVEY 2023-2029

Why it stands out

One action equaled at least a quarter of the market’s latest 12-month positive obligations.

The $28.1M action represented 25.4% of the market’s positive obligations over the latest 12 months.

Award net obligations
$28.4M
Share of 12-month positive obligations
25.4%
Supporting data
Prime contractor
#1 · 43.4% share
−5.6 percentage points · $1.7M net increase; action exceeded it by $26.4M
Related:Unusually large actionLargest share loss
PIID 75D30126F00016
Base award

This action

+$11.6M

NATIONAL OPINION RESEARCH CENTER

CDC OFFICE OF ACQUISITION SERVICES

NATIONAL IMMUNIZATION SURVEY 2023-2029

Why it stands out

One action represented 10.4% of the market’s latest 12-month positive obligations.

At $11.6M, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$11.6M
Share of 12-month positive obligations
10.4%
PIID 75D30126F00015
Modification

This action

+$2.2M

COMMUNICATEHEALTH INC

PROGRAM SUPPORT CENTER ACQ MGMT SVC

OFFICE OF DISEASE PREVENTION AND HEALTH PROMOTION (ODPHP) COMMUNICATION AND WEB SUPPORT

Why it stands out

The award grew alongside stronger contractor activity.

The modification added $2.2M while contractor obligations rose $941K overall.

Award net obligations
$5.1M
Share of 12-month positive obligations
2.0%
Supporting data
Prime contractor
#5 · 3.4% share
+0.4 percentage points · $941K net increase; action exceeded it by $1.3M
Funding office
#5 · 3.0% attributed share
+0.4 percentage points · $864K net increase; action exceeded it by $1.4M
PIID 75P00124F37002 · Mod P00001
Base award

This action

+$9.3M

RESEARCH TRIANGLE INSTITUTE

FDA OFFICE OF ACQ GRANT SVCS

RESEARCH SERVICES TO SUPPORT CTP TOBACCO REGULATORY SCIENCE

Why it stands out

A new award added obligations despite weaker contractor activity.

The action represented 8.4% of the market’s latest 12-month positive obligations while the contractor’s obligations fell $4.4M overall.

Award net obligations
$9.3M
Share of 12-month positive obligations
8.4%
Supporting data
Prime contractor
#3 · 5.4% share
$4.4M net decline despite this positive action
Funding office
#4 · 5.7% attributed share
$4.4M net decline despite this positive action
PIID 75F40126F19008
Modification

This action

+$1.2M

MARKETING FOR CHANGE CO.

OFC OF ACQUISITION AND GRANTS MGMT

RESEARCH TO SUPPORT HEALTH INSURANCE MARKETPLACE OUTREACH AND EDUCATION

Why it stands out

The contractor climbed 2 positions in this market.

It now ranks #7 by positive obligations over the latest 12 months.

Award net obligations
$3.8M
Share of 12-month positive obligations
1.1%
Supporting data
Prime contractor
#7 · 2.0% share
up 2 ranks · +1.1 percentage points · $1.3M net increase; action accounted for 92.6%
PIID 75FCMC24F0162 · Mod P00005
View recent award activity by date (10)
  1. L&M POLICY RESEARCH, LLCModification · PIID 75FCMC24F0235
    Action+$400K
    Award net obligations$1.2M
  2. NEXUS HEALTH RESOURCES, INC.Modification · PIID 75H71223P00148
    Action+$4K
    Award net obligations$16K
  3. ALAN S. NEWMAN ASSOCIATES, INC.Modification · PIID 75FCMC22F0002
    Action+$893K
    Award net obligations$5.0M
  4. MARKETING FOR CHANGE CO.Base award · PIID 75FCMC26F0126
    Action+$500K
    Award net obligations$500K
  5. NATIONAL OPINION RESEARCH CENTERBase award · PIID 75D30126F00018
    Action+$4.4M
    Award net obligations$4.4M
  6. L&M POLICY RESEARCH, LLCModification · PIID 75FCMC25FJ102
    Action+$1.2M
    Award net obligations$1.9M
  7. CUSTOM SURVEY SOLUTIONS, INCModification · PIID 75H70524P00058
    Action+$9K
    Award net obligations$25K
  8. RESEARCH TRIANGLE INSTITUTEBase award · PIID 75F40126F19008
    Action+$9.3M
    Award net obligations$9.3M
  9. ALAN S. NEWMAN ASSOCIATES, INC.Modification · PIID 75FCMC25FJ130
    Action+$1.2M
    Award net obligations$1.9M
  10. CIRCANA, LLCBase award · PIID 75F40126P00202
    Action+$244K
    Award net obligations$244K

HHS marketing research and public opinion polling market FAQs

Answers based on reported federal contract data.

Who are the top HHS marketing research and public opinion polling contractors?

In the 12 months through September 10, 2026, NATIONAL OPINION RESEARCH CENTER, WESTAT, INC., and RESEARCH TRIANGLE INSTITUTE were the leading HHS marketing research and public opinion polling prime contractors by positive obligations.

  1. #1

    NATIONAL OPINION RESEARCH CENTER

    $48,055,234 in positive obligations

  2. #2

    WESTAT, INC.

    $38,766,202 in positive obligations

  3. #3

    RESEARCH TRIANGLE INSTITUTE

    $5,951,813 in positive obligations

Rankings use reported USAspending award data.

Did HHS contract obligations increase in the marketing research and public opinion polling market?

Yes. Measured by net prime contract obligations, reported HHS activity in the marketing research and public opinion polling market increased 18% from $93,376,946 in the preceding 12 months to $110,187,697 in the 12 months through September 10, 2026.

Latest 12 months
$110,187,697
Net prime contract obligations
Preceding 12 months
$93,376,946
Net prime contract obligations
Change
+18%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent HHS contract award activity was reported in the marketing research and public opinion polling market?

Recent HHS contract award activity reported in the marketing research and public opinion polling market included actions for WESTAT, INC., NATIONAL OPINION RESEARCH CENTER, and COMMUNICATEHEALTH INC during the 12 months through September 10, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for HHS contracts under NAICS 541910?

From September 11, 2025 through September 10, 2026, HHS reported 33 positive-obligation awards for marketing research and public opinion polling under NAICS 541910. The leading award type was delivery order. The leading reported procedure was negotiated proposal/quote.

Positive-obligation awards
33
Leading reported procedure
Negotiated Proposal/Quote
71.9% of positive obligations
Leading award type
Delivery Order
95.1% of positive obligations
Full and open
77.7%
of positive obligations
Reported parent IDV
98.7%
of positive obligations

Percentages use positive obligations as the denominator.

Which HHS marketing research and public opinion polling awards may warrant recompete research?

Based on its reported potential-end date, the HHS marketing research and public opinion polling award held by NATIONAL OPINION RESEARCH CENTER may warrant recompete research.

Research leads, not confirmed recompetes. Dates may change through later modifications.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through September 10, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology