Federal Capture Intelligence

Marketing Research and Public Opinion Polling contractors at the Department of Defense

Contract actions: October 1, 2021 – July 27, 2026 Updated July 28, 2026 Department of Defense agency guide NAICS 541910 · Marketing Research and Public Opinion Polling
Latest 12 months
$7.2M
Net obligations · Down $2.1M vs. $9.3M preceding
Prime contractors
16
With positive obligations in the latest 12 months

Market snapshot for Marketing Research and Public Opinion Polling at the Department of Defense

Federal records show $55.6M in net obligations across 173 awards in Marketing Research and Public Opinion Polling at the Department of Defense from Oct 1, 2021 through Jul 27, 2026. This market accounts for 0.0026% of $2.1T in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations decreased 23.0% from $9.3M to $7.2M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY26 is year-to-date through Jul 27, 2026; earlier years show complete fiscal-year totals.

FY26 year-to-date: $4.8M versus $6.3M through the same date in FY25 (−23.3%).
Net obligations · complete fiscal yearNet obligations · FY26 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$14.6M94Complete
FY2023$19.3M81Complete
FY2024$8.2M76Complete
FY2025$8.6M54Complete
FY2026$4.8M22YTD through Jul 27, 2026

Market at a glance

All reported prime contract awards
All-period net obligations
$55.6M
173 awards · 52 prime contractors
Latest 12-month movement
−23.0%
$7.2M vs. $9.3M
Leading eight prime share
96.7%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.0026% of $2.1T in agency-wide net obligations.
Set-aside share when reported
14.9% of 74 awards with reported set-aside status.
Set-aside reporting
11 set aside · 63 no set-aside · 99 not reported

What changed in the last 12 months?

Jul 28, 2025–Jul 27, 2026, compared with Jul 28, 2024–Jul 27, 2025.

Competitive shifts

MADISON SPRINGFIELD INC had no reported activity in the latest 12 months
$1.1M→$0No latest-period activity
It previously ranked #2 by positive obligations, based on 3 reported actions.

Market structure

Top-five contractor share increased
81.97%→90.62%+8.7 percentage points
Contractors outside the top five now account for 9.4% of positive obligations.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Funding pattern for Marketing Research and Public Opinion Polling at the Department of Defense

See how positive obligations were attributed across funding offices in the 12 months ending Jul 27, 2026.

63.0% of positive obligations were attributed to DEFENSE HUMAN RESOURCES ACTIVITY (H98210). That represents $4.8M, up $541K from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. DEFENSE HUMAN RESOURCES ACTIVITY (H98210)63.0% · $4.8M · up $541K
  2. CHINFO FIELD OFFICE13.2% · $1.0M · up $29K
  3. COMMANDING OFFICER4.7% · $357K · down $41K
  4. SAF PA4.2% · $316K · down $632K
  5. DLA HEADQUARTERS J7 ACQUISITION3.7% · $281K · up $281K
  6. All other reported offices11.2% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    DEFENSE HUMAN RESOURCES ACTIVITY (H98210)

    #1Rank unchanged

    Latest 12 months

    $4.8M

    63.0% of positive obligations

    Versus preceding 12 months

    +$541K

    1 active prime contractor · 7 awards

    View office comparison and evidence

    Reported obligations increased 12.8% from $4.2M to $4.8M. The office’s share of positive obligations moved from 45.3% to 63.0%, a change of +17.7 percentage points.

    The latest period contains 11 actions across 7 awards. The preceding period contained 1 active prime contractor and 3 awards.

    Leading award-level changes

  2. Reported funding office

    CHINFO FIELD OFFICE

    #2Up 1 from #3

    Latest 12 months

    $1.0M

    13.2% of positive obligations

    Versus preceding 12 months

    +$29K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 3.0% from $971K to $1.0M. The office’s share of positive obligations moved from 10.4% to 13.2%, a change of +2.8 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  3. Reported funding office

    COMMANDING OFFICER

    #3Up 3 from #6

    Latest 12 months

    $357K

    4.7% of positive obligations

    Versus preceding 12 months

    −$41K

    1 active prime contractor · 3 awards

    View office comparison and evidence

    Reported obligations decreased 10.4% from $399K to $357K. The office’s share of positive obligations moved from 4.3% to 4.7%, a change of +0.4 percentage points.

    The latest period contains 3 actions across 3 awards. The preceding period contained 1 active prime contractor and 1 award.

  4. Reported funding office

    SAF PA

    #4Rank unchanged

    Latest 12 months

    $316K

    4.2% of positive obligations

    Versus preceding 12 months

    −$632K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations decreased 66.7% from $948K to $316K. The office’s share of positive obligations moved from 10.2% to 4.2%, a change of −6.0 percentage points.

    The latest period contains 3 actions across 2 awards. The preceding period contained 2 active prime contractors and 2 awards.

  5. Reported funding office

    DLA HEADQUARTERS J7 ACQUISITION

    #5New to the positive-obligation ranking

    Latest 12 months

    $281K

    3.7% of positive obligations

    Versus preceding 12 months

    +$281K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $281K. The office’s share of positive obligations moved from 0% to 3.7%, a change of +3.7 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  6. Reported funding office

    HQ SOCEUR

    #6New to the positive-obligation ranking

    Latest 12 months

    $198K

    2.6% of positive obligations

    Versus preceding 12 months

    +$198K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $198K. The office’s share of positive obligations moved from 0% to 2.6%, a change of +2.6 percentage points.

    The latest period contains 2 actions across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  7. Reported funding office

    NAVAL AIR WARFARE CENTER

    #7Up 5 from #12

    Latest 12 months

    $161K

    2.1% of positive obligations

    Versus preceding 12 months

    +$92K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 133.9% from $69K to $161K. The office’s share of positive obligations moved from 0.74% to 2.1%, a change of +1.4 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 2 awards.

  8. Reported funding office

    NAVAL WAR COLLEGE

    #8Up 3 from #11

    Latest 12 months

    $136K

    1.8% of positive obligations

    Versus preceding 12 months

    +$6K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 5.0% from $130K to $136K. The office’s share of positive obligations moved from 1.4% to 1.8%, a change of +0.4 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  9. Reported funding office

    DMA RIVERSIDE

    #9New to the positive-obligation ranking

    Latest 12 months

    $107K

    1.4% of positive obligations

    Versus preceding 12 months

    +$107K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $107K. The office’s share of positive obligations moved from 0% to 1.4%, a change of +1.4 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  10. Reported funding office

    W6WC OCAEM

    #10Down 5 from #5

    Latest 12 months

    $71K

    0.94% of positive obligations

    Versus preceding 12 months

    −$356K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 83.3% from $427K to $71K. The office’s share of positive obligations moved from 4.6% to 0.94%, a change of −3.6 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  11. Reported funding office

    F2VUFM HQ USSOCOM SOFM

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$1.1M

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $1.1M to $0. The office’s share of positive obligations moved from 11.6% to 0%, a change of −11.6 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 2 awards.

    Leading award-level changes

  12. Reported funding office

    DEFENSE COMMISSARY AGENCY

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$266K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $266K to $0. The office’s share of positive obligations moved from 2.9% to 0%, a change of −2.9 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  13. Reported funding office

    DEFENSE HUMAN RESOURCES ACTIVITY (HQ0804)

    No positive-obligation rank

    Latest 12 months

    −$257K

    0% of positive obligations

    Versus preceding 12 months

    −$474K

    1 active prime contractor · 4 awards

    View office comparison and evidence

    Reported obligations moved from $217K in net obligations to $257K in net deobligations. The office’s share of positive obligations moved from 2.3% to 0%, a change of −2.3 percentage points.

    The latest period contains 5 actions across 4 awards. The preceding period contained 1 active prime contractor and 7 awards.

How this work is bought

Reported award structure, competition, pricing, work categories, and contracting channels for Marketing Research and Public Opinion Polling at the Department of Defense.

During Jul 28, 2025–Jul 27, 2026, this market recorded $7.6M in positive net award obligations across 21 awards. The leading reported procedure, Negotiated Proposal/Quote, accounted for 72.1% of that positive-obligation base. Awards with a reported parent IDV accounted for 78.1%.

Leading award type
77.9%
Delivery Order
Leading reported procedure
72.1%
Negotiated Proposal/Quote
Reported parent IDV
78.1%
of positive obligations had a reported parent IDV
Median reported offers
1
13 of 21 awards reported offers

Buying method changes

Compared with Jul 28, 2024–Jul 27, 2025. Based on 21 current awards and 28 preceding awards with positive net obligations.

Reported full-and-open obligation share
64.7%
Up from 48.6% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541910 peer median, parent-IDV obligation share is 25.5 percentage points higher, reported full-and-open obligation share is 12.1 percentage points higher, delivery-order obligation share is 62.3 percentage points higher, and median positive award obligations are 14.8% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share78.1%52.5%+25.5 pts
Reported full-and-open obligation share64.7%52.5%+12.1 pts
Delivery-order obligation share77.9%15.7%+62.3 pts
Median positive award obligations$136K$119K+14.8%
Peer cohort and comparison limits

The peer median gives each of the 3 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)9$5.9M77.9%
Definitive Contract(D)4$1.2M15.7%
Purchase Order(B)7$479K6.3%
BPA Call(A)1$12K0.16%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
IDC(B)8$5.8M75.8%
FSS(C)1$161K2.1%
BPA(E)1$12K0.16%
Not reported11$1.7M21.9%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Single Award(S)9$5.8M76.0%
Multiple Award(M)1$161K2.1%
Not reported11$1.7M21.9%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Negotiated Proposal/Quote(NP)7$5.5M72.1%
Simplified Acquisition(SP1)7$1.2M15.9%
Only One Source(SSS)6$755K9.9%
Subject To Multiple Award Fair Opportunity(MAFO)1$161K2.1%

Extent competed

Reported valueAwardsPositive obligationsShare
Full And Open Competition(A)6$4.9M64.7%
Not Competed Under SAP(G)7$1.2M15.9%
Full And Open Competition After Exclusion Of Sources(D)2$730K9.6%
Not Competed(C)5$474K6.2%
Not Available For Competition(B)1$281K3.7%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Fair Opportunity Given(FAIR)1$161K2.1%
Not reported20$7.5M97.9%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
SAP Non-Competition (FAR 13)(SP2)6$1.2M15.5%
Only One Source-Other (FAR 6.302-1 Other)(ONE)4$424K5.6%
Authorized By Statute (FAR 6.302-5(A)(2)(I))(OTH)2$311K4.1%
Brand Name Description (FAR 6.302-1(C))(BND)1$50K0.66%
Not reported8$5.7M74.2%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Firm Fixed Price(J)21$7.6M100.0%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Operations Research/Quantitative Analysis(R405)5$4.8M62.5%
Support- Professional: Market Research/Public Opinion(R422)6$2.1M27.8%
Support- Management: Contract/Procurement/Acquisition Support(R707)1$281K3.7%
Education/Training- Other(U099)2$173K2.3%
Film, Processed(6770)1$107K1.4%
Support- Administrative: Other(R699)1$71K0.93%
Other reported values5$108K1.4%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Federal Acquisition Service(4732)6$5.0M66.2%
Department of the Navy(1700)7$1.8M23.6%
Department of the Air Force(5700)3$379K5.0%
U.S. Special Operations Command(97ZS)1$198K2.6%
Defense Media Activity(97F1)1$107K1.4%
Department of the Army(2100)3$90K1.2%

Awarding offices

Reported valueAwardsPositive obligationsShare
GSA Fas Aas Region 9(47QFPA)5$4.8M62.5%
Navsup Flt Log Ctr Norfolk(N00189)3$1.2M15.4%
Commander(M00264)2$432K5.7%
Fa7014 Afdw Pk(FA7014)1$316K4.1%
GSA Fas Aas Region 4(47QFSA)1$281K3.7%
Hq Soceur(H92278)1$198K2.6%
Other reported values8$452K5.9%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
47QFPA24D0001(4732)5$4.8M62.5%
M0026422D0006(9700)1$414K5.4%
FA701422D0017(9700)1$316K4.1%
47QFSA22D0001(4732)1$281K3.7%
47QRAA19D003U(4732)1$161K2.1%
W91QF025AA003(9700)1$12K0.16%
Not reported11$1.7M21.9%

Offers, award size, and timing

Median reported offers
1 median
13 reported · 8 not reported
Positive award obligations
$136K median
$40K–$316K middle 50%
Reported performance period
365 days (~12 months) median
21 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Jul 27, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Prime contractors for Marketing Research and Public Opinion Polling at the Department of Defense

Latest 12-month concentration and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 16prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
61.6%of positive obligations in the last 12 months
Leading four prime contractors
86.8%of positive obligations in the last 12 months
Leading eight prime contractors
96.7%of positive obligations in the last 12 months

Based on $7.3M in positive obligations during the 12 months ending Jul 27, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Jul 28, 2024–Jul 27, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $4.5M

    61.6%

    Dollar movement

    +$44K

    vs. prior 12 months

    Last 12mo awards

    12 awards

    17 actions

    Historical and award details for DATA RECOGNITION CORPORATION
    Obligations: prior → latest
    $4.4M → $4.5M
    +1.0%
    Share: prior → latest
    47.6% → 61.6%
    +13.9 percentage points
    All-period obligations
    $22.7M
    40.8% of all-period positive obligations · 48 awards
    Recorded activity
    Since Nov 29, 2021
    through Jul 20, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported1211
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $1.2M

    15.9%

    Dollar movement

    +$112K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    3 actions

    Historical and award details for GALLUP, INC.
    Obligations: prior → latest
    $1.0M → $1.2M
    +10.7%
    Share: prior → latest
    11.3% → 15.9%
    +4.7 percentage points
    All-period obligations
    $2.8M
    5.1% of all-period positive obligations · 12 awards
    Recorded activity
    Since Oct 28, 2021
    through Jan 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside13
    Not reported12
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $357K

    4.9%

    Dollar movement

    −$41K

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for ADVANCED SURVEY DESIGN, LLC
    Obligations: prior → latest
    $399K → $357K
    −10.4%
    Share: prior → latest
    4.3% → 4.9%
    +0.6 percentage points
    All-period obligations
    $1.5M
    2.7% of all-period positive obligations · 6 awards
    Recorded activity
    Since Sep 8, 2022
    through Sep 30, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported31
    Reported small business31
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $316K

    4.3%

    Dollar movement

    −$232K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for BARBARICUM LLC
    Obligations: prior → latest
    $548K → $316K
    −42.4%
    Share: prior → latest
    5.9% → 4.3%
    −1.6 percentage points
    All-period obligations
    $2.0M
    3.6% of all-period positive obligations · 4 awards
    Recorded activity
    Since Sep 29, 2022
    through Dec 3, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported11
    Reported small business11
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $281K

    3.9%

    Dollar movement

    +$281K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for PUBLIC SPEND FORUM LLC
    Obligations: prior → latest
    $0 → $281K
    Not comparable
    Share: prior → latest
    0% → 3.9%
    +3.9 percentage points
    All-period obligations
    $2.3M
    4.1% of all-period positive obligations · 5 awards
    Recorded activity
    Since Apr 28, 2022
    through Aug 28, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported11
    Reported small business11
    All-period set-aside types

    None reported.

  6. #6

    Last 12mo obligations

    $198K

    2.7%

    Dollar movement

    +$57K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for WOW DIGITAL OU
    Obligations: prior → latest
    $142K → $198K
    +40.2%
    Share: prior → latest
    1.5% → 2.7%
    +1.2 percentage points
    All-period obligations
    $340K
    0.61% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 27, 2024
    through Jan 7, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  7. #7

    Last 12mo obligations

    $136K

    1.9%

    Dollar movement

    +$6K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for THE HANOVER RESEARCH COUNCIL LLC
    Obligations: prior → latest
    $130K → $136K
    +5.0%
    Share: prior → latest
    1.4% → 1.9%
    +0.5 percentage points
    All-period obligations
    $615K
    1.1% of all-period positive obligations · 2 awards
    Recorded activity
    Since Feb 10, 2022
    through Mar 3, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $107K

    1.5%

    Dollar movement

    +$107K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for THE NIELSEN COMPANY (US), LLC
    Obligations: prior → latest
    $0 → $107K
    Not comparable
    Share: prior → latest
    0% → 1.5%
    +1.5 percentage points
    All-period obligations
    $107K
    0.19% of all-period positive obligations · 2 awards
    Recorded activity
    Since Nov 3, 2021
    through Sep 29, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $71K

    0.98%

    Dollar movement

    −$356K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for SERCO INC
    Obligations: prior → latest
    $427K → $71K
    −83.3%
    Share: prior → latest
    4.6% → 0.98%
    −3.6 percentage points
    All-period obligations
    $498K
    0.89% of all-period positive obligations · 1 award
    Recorded activity
    Since May 23, 2025
    through Apr 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $50K

    0.69%

    Dollar movement

    +$50K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IDTECHEX, INC.
    Obligations: prior → latest
    $0 → $50K
    Not comparable
    Share: prior → latest
    0% → 0.69%
    +0.7 percentage points
    All-period obligations
    $50K
    0.090% of all-period positive obligations · 1 award
    Recorded activity
    Since Apr 20, 2026
    through Apr 20, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business10
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $40K

    0.55%

    Dollar movement

    +$1K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IBISWORLD, INC.
    Obligations: prior → latest
    $39K → $40K
    +2.8%
    Share: prior → latest
    0.42% → 0.55%
    +0.1 percentage points
    All-period obligations
    $116K
    0.21% of all-period positive obligations · 1 award
    Recorded activity
    Since Apr 5, 2024
    through Jan 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $30K

    0.42%

    Dollar movement

    +$1K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for IHS GLOBAL INC
    Obligations: prior → latest
    $29K → $30K
    +4.3%
    Share: prior → latest
    0.31% → 0.42%
    +0.1 percentage points
    All-period obligations
    $59K
    0.11% of all-period positive obligations · 1 award
    Recorded activity
    Since Mar 13, 2025
    through Mar 13, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $18K

    0.24%

    Dollar movement

    $0

    no change vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CUT TIME LLC
    Obligations: prior → latest
    $18K → $18K
    +0.0%
    Share: prior → latest
    0.19% → 0.24%
    +0.1 percentage points
    All-period obligations
    $85K
    0.15% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jul 20, 2022
    through Mar 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business11
    All-period set-aside types
    • 1 · Total small business
  14. #14

    Last 12mo obligations

    $14K

    0.19%

    Dollar movement

    $0

    no change vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for ANTHOLOGY INC
    Obligations: prior → latest
    $14K → $14K
    +0.0%
    Share: prior → latest
    0.15% → 0.19%
    0.0 percentage points
    All-period obligations
    $68K
    0.12% of all-period positive obligations · 1 award
    Recorded activity
    Since Apr 21, 2022
    through Mar 26, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business11
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $12K

    0.16%

    Dollar movement

    +$3K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CARAHSOFT TECHNOLOGY CORP
    Obligations: prior → latest
    $9K → $12K
    +33.1%
    Share: prior → latest
    0.10% → 0.16%
    +0.1 percentage points
    All-period obligations
    $21K
    0.040% of all-period positive obligations · 2 awards
    Recorded activity
    Since Apr 3, 2025
    through Aug 4, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

Award activity for Marketing Research and Public Opinion Polling at the Department of Defense

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$3.2M

DATA RECOGNITION CORPORATION

DEFENSE HUMAN RESOURCES ACTIVITY

O072026 2029 OPA DCP OPERATIONS SUPPORT TASK ORDER

Why it stands out

One action equaled more than a third of the market’s latest 12-month positive obligations.

The $3.2M action represented 44.3% of the market’s positive obligations over the latest 12 months.

Award net obligations
$3.2M
Share of 12-month positive obligations
44.3%
Supporting data
Funding office
#1 · 63.0% attributed share
+17.7 percentage points · $541K net increase; action exceeded it by $2.7M
PIID 47QFPA26F0022
Modification

This action

+$1.0M

GALLUP, INC.

CHINFO FIELD OFFICE

ASSESSMENT STUDY

Why it stands out

The contractor and funding office both climbed their market rankings.

Both rank changes are shown in the supporting movement data.

Award net obligations
$2.0M
Share of 12-month positive obligations
13.7%
Supporting data
Prime contractor
#2 · 15.9% share
up 1 rank · +4.7 percentage points · $112K net increase; action exceeded it by $888K
PIID N0018925CZ002 · Mod P00003
Base award

This action

+$958K

DATA RECOGNITION CORPORATION

DEFENSE HUMAN RESOURCES ACTIVITY

O04DPAC FY25 SERVICES WESM WESC SAES SVSES

Why it stands out

One action represented 13.1% of the market’s latest 12-month positive obligations.

At $958K, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$995K
Share of 12-month positive obligations
13.1%
PIID 47QFPA25F0025
Base award

This action

+$414K

ADVANCED SURVEY DESIGN, LLC

COMMANDING OFFICER

GCASS SURVEYS

Why it stands out

A new award added obligations despite weaker contractor activity.

The action represented 5.7% of the market’s latest 12-month positive obligations while the contractor’s obligations fell $41K overall.

Award net obligations
$414K
Share of 12-month positive obligations
5.7%
Supporting data
Prime contractor
#3 · 4.9% share
$41K net decline despite this positive action
Funding office
#3 · 4.7% attributed share
$41K net decline despite this positive action
PIID M0026425F0231
Base award

This action

+$309K

BARBARICUM LLC

SAF PA

SAF/PA MORNING REPORT

Why it stands out

A new award added obligations despite weaker contractor activity.

The action represented 4.3% of the market’s latest 12-month positive obligations while the contractor’s obligations fell $232K overall.

Award net obligations
$316K
Share of 12-month positive obligations
4.3%
Supporting data
Prime contractor
#4 · 4.3% share
$232K net decline despite this positive action
Funding office
#4 · 4.2% attributed share
$632K net decline despite this positive action
PIID FA701425F0305
Base award

This action

+$198K

WOW DIGITAL OU

HQ SOCEUR

CONTRACT TO PROVIDE DESIGN, PRODUCTION, DISTRIBUTION AND DISSEMINATION OF MULTIPLE ADVERTISEMENTS PRODUCTS IN ESTONIA.

Why it stands out

The contractor climbed 3 positions in this market.

It now ranks #6 by positive obligations over the latest 12 months.

Award net obligations
$198K
Share of 12-month positive obligations
2.7%
Supporting data
Funding office
#6 · 2.6% attributed share
+2.6 percentage points · $198K net increase; action accounted for 100.0%
PIID H9227825PE007
View recent award activity by date (10)
  1. DATA RECOGNITION CORPORATIONBase award · PIID 47QFPA26F0026
    Action+$316K
    Award net obligations$316K
  2. DATA RECOGNITION CORPORATIONBase award · PIID 47QFPA26F0022
    Action+$3.2M
    Award net obligations$3.2M
  3. SERCO INCModification · PIID W9124D25CA021
    Action+$71K
    Award net obligations$498K
  4. IDTECHEX, INC.Base award · PIID FA714626P0006
    Action+$50K
    Award net obligations$100K
  5. CUT TIME LLCModification · PIID M0026425P0047
    Action+$18K
    Award net obligations$35K
  6. ANTHOLOGY INCModification · PIID FA700022C0018
    Action+$14K
    Award net obligations$68K
  7. BOOZ ALLEN HAMILTON INCDeobligation · PIID H9400209F0021
    Action−$114K
    Award net obligations$13.5M
  8. IHS GLOBAL INCModification · PIID N0002425P6214
    Action+$30K
    Award net obligations$59K
  9. THE HANOVER RESEARCH COUNCIL LLCModification · PIID N0018924PZ055
    Action+$136K
    Award net obligations$390K
  10. DATA RECOGNITION CORPORATIONModification · PIID 47QFPA25F0025
    Action+$11K
    Award net obligations$995K

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Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through July 27, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility. Public Department of Defense award records are generally delayed by 90 days.

Review data methodology