Federal Capture Intelligence

Top State marketing research and public opinion polling contractors (NAICS 541910)

Contract actions: October 1, 2021 – September 10, 2026 Updated September 11, 2026 Department of State agency guide NAICS 541910 · Marketing Research and Public Opinion Polling
Latest 12 months
$13.7M
Net obligations · Up $4.4M vs. $9.4M preceding
Prime contractors
21
With positive obligations in the latest 12 months

Research the State federal contracting market for marketing research and public opinion polling under NAICS 541910. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, and contract types, competition, and procurement methods.

Contract obligation trends for Marketing Research and Public Opinion Polling at the Department of State

Federal records show $59.0M in net obligations across 526 awards in Marketing Research and Public Opinion Polling at the Department of State from Oct 1, 2021 through Sep 10, 2026. This market accounts for 0.11% of $53.1B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations increased 46.7% from $9.4M to $13.7M. 4 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY26 is year-to-date through Sep 10, 2026; earlier years show complete fiscal-year totals.

FY26 year-to-date: $8.1M versus $5.5M through the same date in FY25 (+49.2%).
Net obligations · complete fiscal yearNet obligations · FY26 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$10.6M197Complete
FY2023$16.2M188Complete
FY2024$13.0M166Complete
FY2025$11.0M166Complete
FY2026$8.1M53YTD through Sep 10, 2026

Market at a glance

All reported prime contract awards
All-period net obligations
$59.0M
526 awards · 107 prime contractors
Latest 12-month movement
+46.7%
$13.7M vs. $9.4M
Leading eight prime share
92.8%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.11% of $53.1B in agency-wide net obligations.
Set-aside share when reported
1.2% of 419 awards with reported set-aside status.
Set-aside reporting
5 set aside · 414 no set-aside · 107 not reported

What changed in the last 12 months?

Sep 11, 2025–Sep 10, 2026, compared with Sep 11, 2024–Sep 10, 2025.

Competitive shifts

NCS PEARSON, INC. gained the most market share
6.98%→26.03%+19.1 percentage points
The contractor now ranks #2 by positive obligations, based on 12 reported actions.

Market structure

Top-five contractor share increased
60.1%→87.2%+27.1 percentage points
Contractors outside the top five now account for 12.8% of positive obligations.

Buyer demand

Reported obligations through BUREAU OF INTELLIGENCE AND RESEARCH decreased
$5.2M→$3.0M−$2.2M
Latest-period activity spans 28 awards across 10 prime contractors.
Reported obligations through BUREAU OF SOUTH AND CENTRAL ASIAN increased
$316K→$2.0M+$1.6M
Latest-period activity spans 7 awards across 3 prime contractors.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Sep 10, 2026.

21.9% of positive obligations were attributed to BUREAU OF INTELLIGENCE AND RESEARCH. That represents $3.0M, down $2.2M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. BUREAU OF INTELLIGENCE AND RESEARCH21.9% · $3.0M · down $2.2M
  2. BUREAU OF SOUTH AND CENTRAL ASIAN14.3% · $2.0M · up $1.6M
  3. BUREAU OF PERSONNEL AND TRAINING13.9% · $1.9M · up $1.9M
  4. BUREAU OF DIPLOMATIC SECURITY11.9% · $1.6M · up $1.6M
  5. BUREAU OF WESTERN HEMISPHERE AFFAIR11.4% · $1.6M · up $1.4M
  6. All other reported offices26.5% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    BUREAU OF INTELLIGENCE AND RESEARCH

    #1Rank unchanged

    Latest 12 months

    $3.0M

    21.9% of positive obligations

    Versus preceding 12 months

    −$2.2M

    10 active prime contractors · 28 awards

    View office comparison and evidence

    Reported obligations decreased 41.9% from $5.2M to $3.0M. The office’s share of positive obligations moved from 54.4% to 21.9%, a change of −32.5 percentage points.

    The latest period contains 28 actions across 28 awards and 4 newly active prime contractors. The preceding period contained 38 active prime contractors and 72 awards.

    Leading award-level changes

  2. Reported funding office

    BUREAU OF SOUTH AND CENTRAL ASIAN

    #2Up 5 from #7

    Latest 12 months

    $2.0M

    14.3% of positive obligations

    Versus preceding 12 months

    +$1.6M

    3 active prime contractors · 7 awards

    View office comparison and evidence

    Reported obligations increased 521.2% from $316K to $2.0M. The office’s share of positive obligations moved from 3.3% to 14.3%, a change of +11.0 percentage points.

    The latest period contains 11 actions across 7 awards and 1 newly active prime contractor. The preceding period contained 2 active prime contractors and 4 awards.

  3. Reported funding office

    BUREAU OF PERSONNEL AND TRAINING

    #3New to the positive-obligation ranking

    Latest 12 months

    $1.9M

    13.9% of positive obligations

    Versus preceding 12 months

    +$1.9M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $1.9M. The office’s share of positive obligations moved from 0% to 13.9%, a change of +13.9 percentage points.

    The latest period contains 4 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

    Leading award-level changes

  4. Reported funding office

    BUREAU OF DIPLOMATIC SECURITY

    #4New to the positive-obligation ranking

    Latest 12 months

    $1.6M

    11.9% of positive obligations

    Versus preceding 12 months

    +$1.6M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $1.6M. The office’s share of positive obligations moved from 0% to 11.9%, a change of +11.9 percentage points.

    The latest period contains 5 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  5. Reported funding office

    BUREAU OF WESTERN HEMISPHERE AFFAIR

    #5Up 5 from #10

    Latest 12 months

    $1.6M

    11.4% of positive obligations

    Versus preceding 12 months

    +$1.4M

    8 active prime contractors · 12 awards

    View office comparison and evidence

    Reported obligations increased 1049.1% from $136K to $1.6M. The office’s share of positive obligations moved from 1.4% to 11.4%, a change of +10.0 percentage points.

    The latest period contains 14 actions across 12 awards and 4 newly active prime contractors. The preceding period contained 5 active prime contractors and 7 awards.

  6. Reported funding office

    BUREAU OF NEAR EASTERN AFFAIRS

    #6Down 1 from #5

    Latest 12 months

    $1.0M

    7.4% of positive obligations

    Versus preceding 12 months

    +$590K

    4 active prime contractors · 5 awards

    View office comparison and evidence

    Reported obligations increased 139.6% from $423K to $1.0M. The office’s share of positive obligations moved from 4.4% to 7.4%, a change of +2.9 percentage points.

    The latest period contains 6 actions across 5 awards and 2 newly active prime contractors. The preceding period contained 3 active prime contractors and 3 awards.

  7. Reported funding office

    OFFICE OF THE SECRETARY OF STATE

    #7Up 1 from #8

    Latest 12 months

    $899K

    6.5% of positive obligations

    Versus preceding 12 months

    +$639K

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations increased 246.2% from $260K to $899K. The office’s share of positive obligations moved from 2.7% to 6.5%, a change of +3.8 percentage points.

    The latest period contains 3 actions across 2 awards. The preceding period contained 3 active prime contractors and 11 awards.

  8. Reported funding office

    BUREAU OF EDUCATIONAL AND CULTURAL

    #8Down 6 from #2

    Latest 12 months

    $640K

    4.7% of positive obligations

    Versus preceding 12 months

    −$351K

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations decreased 35.4% from $990K to $640K. The office’s share of positive obligations moved from 10.4% to 4.7%, a change of −5.7 percentage points.

    The latest period contains 4 actions across 2 awards. The preceding period contained 1 active prime contractor and 13 awards.

  9. Reported funding office

    BUREAU OF AFRICAN AFFAIRS

    #9Down 5 from #4

    Latest 12 months

    $547K

    4.0% of positive obligations

    Versus preceding 12 months

    −$93K

    2 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations decreased 14.5% from $640K to $547K. The office’s share of positive obligations moved from 6.7% to 4.0%, a change of −2.7 percentage points.

    The latest period contains 4 actions across 3 awards. The preceding period contained 2 active prime contractors and 8 awards.

  10. Reported funding office

    BUREAU OF EUROPEAN AND EURASIAN AFF

    #10Up 1 from #11

    Latest 12 months

    $287K

    2.1% of positive obligations

    Versus preceding 12 months

    +$227K

    3 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations increased 375.7% from $60K to $287K. The office’s share of positive obligations moved from 0.63% to 2.1%, a change of +1.5 percentage points.

    The latest period contains 4 actions across 4 awards and 2 newly active prime contractors. The preceding period contained 2 active prime contractors and 2 awards.

  11. Reported funding office

    BUREAU OF INFORMATION RESOURCE MGT

    #13Down 4 from #9

    Latest 12 months

    $25K

    0.18% of positive obligations

    Versus preceding 12 months

    −$224K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 89.9% from $249K to $25K. The office’s share of positive obligations moved from 2.6% to 0.18%, a change of −2.4 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    BUREAU OF HUMAN RESOURCES

    #14Down 8 from #6

    Latest 12 months

    $3K

    0.020% of positive obligations

    Versus preceding 12 months

    −$413K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 99.3% from $416K to $3K. The office’s share of positive obligations moved from 4.4% to 0.020%, a change of −4.3 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 2 active prime contractors and 2 awards.

  13. Reported funding office

    BUREAU OF PUBLIC AFFAIRS

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$808K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $808K to $0. The office’s share of positive obligations moved from 8.5% to 0%, a change of −8.5 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 3 active prime contractors and 3 awards.

Contract types, competition, and procurement methods

From Sep 11, 2025 through Sep 10, 2026, 54 awards had positive obligations totaling $13.7M. Subject to Multiple Award Fair Opportunity was the leading reported procedure, accounting for 23.2% of positive obligations. Awards with a reported parent IDV accounted for 37.7%.

Leading award type
37.2%
Definitive Contract
Leading reported procedure
23.2%
Subject to Multiple Award Fair Opportunity
Reported parent IDV
37.7%
of positive obligations had a reported parent IDV
Median reported offers
1
39 of 54 awards reported offers

Buying method changes

Compared with Sep 11, 2024–Sep 10, 2025. Based on 54 current awards and 67 preceding awards with positive net obligations.

Median positive award obligations
$118K
Up from $74K in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541910 peer median, parent-IDV obligation share is 36.3 percentage points lower, reported full-and-open obligation share is 28.4 percentage points lower, delivery-order obligation share is 70.5 percentage points lower, and median positive award obligations are 8.8% lower.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share37.7%74.0%-36.3 pts
Reported full-and-open obligation share40.3%68.8%-28.4 pts
Delivery-order obligation share3.5%74.0%-70.5 pts
Median positive award obligations$118K$129K-8.8%
Peer cohort and comparison limits

The peer median gives each of the 3 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Definitive Contract(D)8$5.1M37.2%
BPA Call(A)15$4.7M34.2%
Purchase Order(B)27$3.4M25.1%
Delivery Order(C)4$480K3.5%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
BPA(E)15$4.7M34.2%
IDC(B)4$480K3.5%
Not reported35$8.6M62.3%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Single Award(S)15$4.7M34.2%
Multiple Award(M)4$480K3.5%
Not reported35$8.6M62.3%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Subject to Multiple Award Fair Opportunity(MAFO)15$3.2M23.2%
Sss(ONLY ONE SOURCE)5$2.7M19.5%
Negotiated Proposal/Quote(NP)3$2.3M17.1%
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)4$2.0M14.4%
Only One Source(SSS)13$1.5M10.7%
Simplified Acquisition(SP1)8$1.4M10.0%
Other reported values6$699K5.1%

Extent competed

Reported valueAwardsPositive obligationsShare
Full and Open Competition(A)18$5.5M40.3%
C(NOT COMPETED)5$2.7M19.5%
A(FULL AND OPEN COMPETITION)4$2.0M14.4%
Competed Under SAP(F)7$1.3M9.4%
Not Competed(C)12$1.2M8.8%
G(NOT COMPETED UNDER SAP)5$670K4.9%
Other reported values3$367K2.7%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Other Statutory Authority(OSA)15$4.7M34.2%
Fair Opportunity Given(FAIR)2$337K2.5%
Follow-on Action Following Competitive Initial Action(FOO)2$143K1.0%
Not reported35$8.6M62.3%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Urgency (FAR 6.302-2)(URG)2$2.4M17.3%
Only One Source-Other (FAR 6.302-1 Other)(ONE)13$1.4M10.1%
SAP Non-Competition (FAR 13)(SP2)6$751K5.5%
Authorized by Statute (FAR 6.302-5(A)(2)(I))(OTH)1$256K1.9%
Follow-on Contract (FAR 6.302-1(A)(2)(Ii/Iii))(FOC)1$118K0.86%
Unique Source (FAR 6.302-1(B)(1))(UNQ)1$12K0.090%
Not reported30$8.8M64.4%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Firm Fixed Price(J)39$8.4M61.0%
J(FIRM FIXED PRICE)15$5.4M39.0%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Market Research/Public Opinion(R422)38$7.7M56.2%
Education/Training- Personnel Testing(U002)2$3.6M26.0%
Support- Professional: Operations Research/Quantitative Analysis(R405)3$1.3M9.4%
Support- Professional: Communications(R426)2$281K2.0%
Special Studies/Analysis- Other(B599)2$272K2.0%
Photo/Map/Print/Publication- Film/Video Tape Production(T006)1$244K1.8%
Other reported values6$354K2.6%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Department of State(1900)54$13.7M100.0%

Awarding offices

Reported valueAwardsPositive obligationsShare
Acquisitions - Aqm Momentum(19AQMM)35$11.3M82.2%
Acquisitions - Rpso Frankfurt(19GE50)1$900K6.5%
American Embassy Baghdad(191Z10)2$522K3.8%
U.s. Embassy Mexico(19MX53)5$452K3.3%
U.s. Embassy Caracas(19VE30)1$221K1.6%
U.s. Embassy Nur-Sultan(19KZ10)1$118K0.86%
Other reported values9$232K1.7%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
19AQMM25A1135(1900)15$4.7M34.2%
191Z1024D0001(1900)1$277K2.0%
19MX5326D0001(1900)3$203K1.5%
Not reported35$8.6M62.3%

Offers, award size, and timing

Median reported offers
1 median
39 reported · 15 not reported
Positive award obligations
$118K median
$55K–$256K middle 50%
Reported performance period
321 days (~11 months) median
54 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Sep 10, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
4 of 21prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
34.2%of positive obligations in the last 12 months
Leading four prime contractors
81.0%of positive obligations in the last 12 months
Leading eight prime contractors
92.8%of positive obligations in the last 12 months

Based on $13.7M in positive obligations during the 12 months ending Sep 10, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Sep 11, 2024–Sep 10, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $4.7M

    34.2%

    Dollar movement

    +$2.4M

    vs. prior 12 months

    Last 12mo awards

    20 awards

    26 actions

    Historical and award details for THE DISTRICT COMMUNICATIONS GROUP LLC
    Obligations: prior → latest
    $2.3M → $4.7M
    +101.1%
    Share: prior → latest
    24.5% → 34.2%
    +9.7 percentage points
    All-period obligations
    $12.6M
    21.3% of all-period positive obligations · 105 awards
    Recorded activity
    Since Dec 1, 2021
    through Aug 20, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported2039
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $3.6M

    26.0%

    Dollar movement

    +$2.9M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    12 actions

    Historical and award details for NCS PEARSON, INC.
    Obligations: prior → latest
    $665K → $3.6M
    +436.9%
    Share: prior → latest
    7.0% → 26.0%
    +19.1 percentage points
    All-period obligations
    $6.3M
    10.6% of all-period positive obligations · 2 awards
    Recorded activity
    Since Nov 24, 2021
    through Aug 24, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside21
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $1.9M

    14.2%

    Dollar movement

    +$1.2M

    vs. prior 12 months

    Last 12mo awards

    23 awards

    24 actions

    Historical and award details for MISCELLANEOUS FOREIGN AWARDEES
    Obligations: prior → latest
    $762K → $1.9M
    +155.7%
    Share: prior → latest
    8.0% → 14.2%
    +6.2 percentage points
    All-period obligations
    $14.6M
    24.6% of all-period positive obligations · 223 awards
    Recorded activity
    Since Oct 21, 2021
    through Sep 9, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside2316
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $900K

    6.6%

    Dollar movement

    +$900K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for DOMESTIC AWARDEES (UNDISCLOSED)
    Obligations: prior → latest
    $0 → $900K
    Not comparable
    Share: prior → latest
    0% → 6.6%
    +6.6 percentage points
    All-period obligations
    $2.7M
    4.5% of all-period positive obligations · 1 award
    Recorded activity
    Since Dec 9, 2021
    through Jul 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $843K

    6.2%

    Dollar movement

    +$843K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for AZTECH CITY LLC
    Obligations: prior → latest
    $0 → $843K
    Not comparable
    Share: prior → latest
    0% → 6.2%
    +6.2 percentage points
    All-period obligations
    $843K
    1.4% of all-period positive obligations · 1 award
    Recorded activity
    Since Jul 8, 2026
    through Jul 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  6. #6

    Last 12mo obligations

    $277K

    2.0%

    Dollar movement

    +$17K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for EXOVERA LLC
    Obligations: prior → latest
    $261K → $277K
    +6.5%
    Share: prior → latest
    2.7% → 2.0%
    −0.7 percentage points
    All-period obligations
    $1.7M
    2.8% of all-period positive obligations · 5 awards
    Recorded activity
    Since Jun 27, 2023
    through Jun 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported11
    Reported small business00
    All-period set-aside types

    None reported.

  7. #7

    Last 12mo obligations

    $245K

    1.8%

    Dollar movement

    +$245K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for VANNEVAR LABS INC
    Obligations: prior → latest
    $0 → $245K
    Not comparable
    Share: prior → latest
    0% → 1.8%
    +1.8 percentage points
    All-period obligations
    $245K
    0.41% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 19, 2025
    through Sep 19, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $244K

    1.8%

    Dollar movement

    +$244K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for POPCORN COMPANY FOR MARKETING SERVICES LTD.
    Obligations: prior → latest
    $0 → $244K
    Not comparable
    Share: prior → latest
    0% → 1.8%
    +1.8 percentage points
    All-period obligations
    $244K
    0.41% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 29, 2025
    through Aug 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $221K

    1.6%

    Dollar movement

    +$221K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for PRO-TELLIGENT, LLC
    Obligations: prior → latest
    $0 → $221K
    Not comparable
    Share: prior → latest
    0% → 1.6%
    +1.6 percentage points
    All-period obligations
    $221K
    0.37% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 17, 2025
    through Sep 17, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $203K

    1.5%

    Dollar movement

    +$203K

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for BGC ULISES BELTRAN Y ASOCS
    Obligations: prior → latest
    $0 → $203K
    Not comparable
    Share: prior → latest
    0% → 1.5%
    +1.5 percentage points
    All-period obligations
    $203K
    0.34% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jan 14, 2026
    through Aug 31, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported30
    Reported small business00
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $118K

    0.86%

    Dollar movement

    +$118K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for OSAVUL, INC.
    Obligations: prior → latest
    $0 → $118K
    Not comparable
    Share: prior → latest
    0% → 0.86%
    +0.9 percentage points
    All-period obligations
    $118K
    0.20% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 30, 2025
    through Sep 30, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $81K

    0.59%

    Dollar movement

    −$996K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for D3 SYSTEMS, INC
    Obligations: prior → latest
    $1.1M → $81K
    −92.4%
    Share: prior → latest
    11.3% → 0.59%
    −10.7 percentage points
    All-period obligations
    $1.6M
    2.7% of all-period positive obligations · 12 awards
    Recorded activity
    Since Sep 8, 2022
    through May 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside14
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $67K

    0.49%

    Dollar movement

    +$67K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for HANKOOK RESEARCH CO., LTD
    Obligations: prior → latest
    $0 → $67K
    Not comparable
    Share: prior → latest
    0% → 0.49%
    +0.5 percentage points
    All-period obligations
    $137K
    0.23% of all-period positive obligations · 2 awards
    Recorded activity
    Since Jun 29, 2023
    through Sep 12, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    $63K

    0.46%

    Dollar movement

    +$63K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CITIZEN SURVEYS (PTY) LTD
    Obligations: prior → latest
    $0 → $63K
    Not comparable
    Share: prior → latest
    0% → 0.46%
    +0.5 percentage points
    All-period obligations
    $63K
    0.11% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 23, 2025
    through Sep 23, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $55K

    0.40%

    Dollar movement

    +$55K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for KANTAR TAIWAN CO., LTD.
    Obligations: prior → latest
    $0 → $55K
    Not comparable
    Share: prior → latest
    0% → 0.40%
    +0.4 percentage points
    All-period obligations
    $55K
    0.090% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 12, 2025
    through Sep 12, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Modification

This action

+$1.3M

NCS PEARSON, INC.

BUREAU OF DIPLOMATIC SECURITY

FOREIGN SERVICE OFFICER TEST ADMINISTER - INCREMENTAL FUNDING

Why it stands out

The contractor climbed 3 positions in this market.

It now ranks #2 by positive obligations over the latest 12 months.

Award net obligations
$6.7M
Share of 12-month positive obligations
9.5%
Supporting data
Prime contractor
#2 · 26.0% share
up 3 ranks · +19.1 percentage points · $2.9M net increase; action accounted for 44.9%
Funding office
#4 · 11.9% attributed share
+11.9 percentage points · $1.6M net increase; action accounted for 79.7%
Related:Largest share gain
PIID 19AQMM21C0016 · Mod P00027
Base award

This action

+$899K

THE DISTRICT COMMUNICATIONS GROUP LLC

OFFICE OF THE SECRETARY OF STATE

RESEARCH AND ANALYSIS

Why it stands out

One action represented 6.5% of the market’s latest 12-month positive obligations.

At $899K, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$899K
Share of 12-month positive obligations
6.5%
Supporting data
Prime contractor
#1 · 34.2% share
+9.7 percentage points · $2.4M net increase; action accounted for 38.1%
Funding office
#7 · 6.5% attributed share
up 1 rank · +3.8 percentage points · $639K net increase; action exceeded it by $260K
PIID 19AQMM26F7191
Base award

This action

+$1.1M

NCS PEARSON, INC.

BUREAU OF PERSONNEL AND TRAINING

FOREIGN SERVICE TEST ADMINISTRATION BRIDGE

Why it stands out

The contractor climbed 3 positions in this market.

It now ranks #2 by positive obligations over the latest 12 months.

Award net obligations
$2.1M
Share of 12-month positive obligations
8.2%
Supporting data
Funding office
#3 · 13.9% attributed share
+13.9 percentage points · $1.9M net increase; action accounted for 58.9%
PIID 19AQMM26C0623
Base award

This action

+$843K

AZTECH CITY LLC

BUREAU OF INTELLIGENCE AND RESEARCH

THE PURPOSE OF THIS PROJECT IS TO MEASURE PUBLIC OPINION IN THE INDO-PACIFIC REGION OF ASIA USING NATIONALLY REPRESENTATIVE PUBLIC OPINION SURVEYS

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #5 in this market by positive obligations over the latest 12 months.

Award net obligations
$843K
Share of 12-month positive obligations
6.2%
Supporting data
Prime contractor
#5 · 6.2% share
Newly active in this market; no actions were reported in the preceding 12 months
Funding office
#1 · 21.9% attributed share
$2.2M net decline despite this positive action
PIID 19AQMM26P0745
Modification

This action

+$600K

DOMESTIC AWARDEES (UNDISCLOSED)

BUREAU OF SOUTH AND CENTRAL ASIAN

MEDIA MONITORING SERVICE FOR US EMBASSY KABUL, AFGHANISTAN

Why it stands out

The award grew alongside stronger contractor activity.

The modification added $600K while contractor obligations rose $900K overall.

Award net obligations
$3.3M
Share of 12-month positive obligations
4.4%
Supporting data
Prime contractor
#4 · 6.6% share
+6.6 percentage points · $900K net increase; action accounted for 66.7%
Funding office
#2 · 14.3% attributed share
up 5 ranks · +11.0 percentage points · $1.6M net increase; action accounted for 36.4%
Related:Funding office gain
PIID 19GE5021C0034 · Mod P00007
Base award

This action

+$277K

EXOVERA LLC

BUREAU OF NEAR EASTERN AFFAIRS

MM SERVICES (2ND OPTION YEAR)

Why it stands out

The contractor climbed 4 positions in this market.

It now ranks #6 by positive obligations over the latest 12 months.

Award net obligations
$277K
Share of 12-month positive obligations
2.0%
PIID 191Z1026F0009
View recent award activity by date (10)
  1. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19AQMM26P1176
    Action+$270K
    Award net obligations$270K
  2. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19NU7026P0330
    Action+$21K
    Award net obligations$21K
  3. BGC ULISES BELTRAN Y ASOCSBase award · PIID 19MX5326F1235
    Action+$83K
    Award net obligations$83K
  4. NCS PEARSON, INC.Modification · PIID 19AQMM26C0623
    Action+$17K
    Award net obligations$2.1M
  5. THE DISTRICT COMMUNICATIONS GROUP LLCBase award · PIID 19AQMM26F7191
    Action+$899K
    Award net obligations$899K
  6. ABACUS DATA INCBase award · PIID 19CA5226P0235
    Action+$29K
    Award net obligations$29K
  7. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19AQMM26P0800
    Action+$94K
    Award net obligations$94K
  8. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19AQMM26P1075
    Action+$76K
    Award net obligations$76K
  9. NCS PEARSON, INC.Modification · PIID 19AQMM26C0623
    Action+$696K
    Award net obligations$2.1M
  10. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19AQMM26P1016
    Action+$118K
    Award net obligations$118K

State marketing research and public opinion polling market FAQs

Answers based on reported federal contract data.

Who are the top State marketing research and public opinion polling contractors?

In the 12 months through September 10, 2026, THE DISTRICT COMMUNICATIONS GROUP LLC, NCS PEARSON, INC., and MISCELLANEOUS FOREIGN AWARDEES were the leading State marketing research and public opinion polling prime contractors by positive obligations.

  1. #1

    THE DISTRICT COMMUNICATIONS GROUP LLC

    $4,695,831 in positive obligations

  2. #2

    NCS PEARSON, INC.

    $3,571,115 in positive obligations

  3. #3

    MISCELLANEOUS FOREIGN AWARDEES

    $1,948,743 in positive obligations

Rankings use reported USAspending award data.

Did State contract obligations increase in the marketing research and public opinion polling market?

Yes. Measured by net prime contract obligations, reported State activity in the marketing research and public opinion polling market increased 46.7% from $9,351,822 in the preceding 12 months to $13,719,545 in the 12 months through September 10, 2026.

Latest 12 months
$13,719,545
Net prime contract obligations
Preceding 12 months
$9,351,822
Net prime contract obligations
Change
+46.7%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent State contract award activity was reported in the marketing research and public opinion polling market?

Recent State contract award activity reported in the marketing research and public opinion polling market included actions for NCS PEARSON, INC., THE DISTRICT COMMUNICATIONS GROUP LLC, and AZTECH CITY LLC during the 12 months through September 10, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for State contracts under NAICS 541910?

From September 11, 2025 through September 10, 2026, State reported 54 positive-obligation awards for marketing research and public opinion polling under NAICS 541910. The leading award type was definitive contract. The leading reported procedure was subject to multiple award fair opportunity.

Positive-obligation awards
54
Leading reported procedure
Subject to Multiple Award Fair Opportunity
23.2% of positive obligations
Leading award type
Definitive Contract
37.2% of positive obligations
Full and open
40.3%
of positive obligations
Reported parent IDV
37.7%
of positive obligations

Percentages use positive obligations as the denominator.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through September 10, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology