Federal Capture Intelligence

Top State marketing research and public opinion polling contractors (NAICS 541910)

Contract actions: October 1, 2021 – October 23, 2026 Updated October 24, 2026 Department of State agency guide NAICS 541910 · Marketing Research and Public Opinion Polling
Latest 12 months
$11.4M
Net obligations · Up $384.5K vs. $11.0M preceding
Prime contractors
17
With positive obligations in the latest 12 months

Research the State federal contracting market for marketing research and public opinion polling under NAICS 541910. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, and contract types, competition, and procurement methods.

Contract obligation trends for Marketing Research and Public Opinion Polling at the Department of State

Federal records show $62.2M in net obligations across 539 awards in Marketing Research and Public Opinion Polling at the Department of State from Oct 1, 2021 through Oct 23, 2026. This market accounts for 0.11% of $55.3B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations increased 3.5% from $11.0M to $11.4M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY27 is year-to-date through Oct 23, 2026; earlier years show complete fiscal-year totals.

FY27 year-to-date: $0 versus $0 through the same date in FY26 (Not comparable).
Net obligations · complete fiscal yearNet obligations · FY27 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$10.6M197Complete
FY2023$16.2M188Complete
FY2024$13.0M166Complete
FY2025$11.0M166Complete
FY2026$11.4M71Complete

Market at a glance

All reported prime contract awards
All-period net obligations
$62.2M
539 awards · 111 prime contractors
Latest 12-month movement
+3.5%
$11.4M vs. $11.0M
Leading eight prime share
96.8%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
0.11% of $55.3B in agency-wide net obligations.
Set-aside share when reported
1.2% of 429 awards with reported set-aside status.
Set-aside reporting
5 set aside · 424 no set-aside · 110 not reported

What changed in the last 12 months?

Oct 24, 2025–Oct 23, 2026, compared with Oct 24, 2024–Oct 23, 2025.

Competitive shifts

NCS PEARSON, INC. gained the most market share
12.0%→39.6%+27.6 percentage points
The contractor now ranks #1 by positive obligations, based on 12 reported actions.

Market structure

Top-five contractor share increased
62.44%→91.65%+29.2 percentage points
Contractors outside the top five now account for 8.3% of positive obligations.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Oct 23, 2026.

29.6% of positive obligations were attributed to BUREAU OF INTELLIGENCE AND RESEARCH. That represents $3.4M, down $902K from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. BUREAU OF INTELLIGENCE AND RESEARCH29.6% · $3.4M · down $902K
  2. BUREAU OF PERSONNEL AND TRAINING16.6% · $1.9M · up $1.9M
  3. BUREAU OF DIPLOMATIC SECURITY14.3% · $1.6M · up $1.6M
  4. BUREAU OF INFORMATION RESOURCE MGT8.6% · $979K · up $730K
  5. OFFICE OF THE SECRETARY OF STATE7.8% · $899K · up $961K
  6. All other reported offices23.1% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    BUREAU OF INTELLIGENCE AND RESEARCH

    #1Rank unchanged

    Latest 12 months

    $3.4M

    29.6% of positive obligations

    Versus preceding 12 months

    −$902K

    6 active prime contractors · 25 awards

    View office comparison and evidence

    Reported obligations decreased 21.0% from $4.3M to $3.4M. The office’s share of positive obligations moved from 38.0% to 29.6%, a change of −8.4 percentage points.

    The latest period contains 25 actions across 25 awards and 1 newly active prime contractor. The preceding period contained 41 active prime contractors and 72 awards.

  2. Reported funding office

    BUREAU OF PERSONNEL AND TRAINING

    #2New to the positive-obligation ranking

    Latest 12 months

    $1.9M

    16.6% of positive obligations

    Versus preceding 12 months

    +$1.9M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $1.9M. The office’s share of positive obligations moved from 0% to 16.6%, a change of +16.6 percentage points.

    The latest period contains 4 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

    Leading award-level changes

  3. Reported funding office

    BUREAU OF DIPLOMATIC SECURITY

    #3New to the positive-obligation ranking

    Latest 12 months

    $1.6M

    14.3% of positive obligations

    Versus preceding 12 months

    +$1.6M

    1 active prime contractor · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $1.6M. The office’s share of positive obligations moved from 0% to 14.3%, a change of +14.3 percentage points.

    The latest period contains 5 actions across 2 awards and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  4. Reported funding office

    BUREAU OF INFORMATION RESOURCE MGT

    #4Up 6 from #10

    Latest 12 months

    $979K

    8.6% of positive obligations

    Versus preceding 12 months

    +$730K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 292.6% from $249K to $979K. The office’s share of positive obligations moved from 2.2% to 8.6%, a change of +6.3 percentage points.

    The latest period contains 3 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  5. Reported funding office

    OFFICE OF THE SECRETARY OF STATE

    #5New to the positive-obligation ranking

    Latest 12 months

    $899K

    7.8% of positive obligations

    Versus preceding 12 months

    +$961K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations moved from $62K in net deobligations to $899K in net obligations. The office’s share of positive obligations moved from 0% to 7.8%, a change of +7.8 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 3 active prime contractors and 8 awards.

  6. Reported funding office

    BUREAU OF SOUTH AND CENTRAL ASIAN

    #6Down 4 from #2

    Latest 12 months

    $834K

    7.3% of positive obligations

    Versus preceding 12 months

    −$832K

    2 active prime contractors · 6 awards

    View office comparison and evidence

    Reported obligations decreased 49.9% from $1.7M to $834K. The office’s share of positive obligations moved from 14.8% to 7.3%, a change of −7.5 percentage points.

    The latest period contains 6 actions across 6 awards. The preceding period contained 3 active prime contractors and 9 awards.

  7. Reported funding office

    BUREAU OF NEAR EASTERN AFFAIRS

    #7Down 2 from #5

    Latest 12 months

    $726K

    6.3% of positive obligations

    Versus preceding 12 months

    −$282K

    4 active prime contractors · 5 awards

    View office comparison and evidence

    Reported obligations decreased 28.0% from $1.0M to $726K. The office’s share of positive obligations moved from 8.9% to 6.3%, a change of −2.6 percentage points.

    The latest period contains 5 actions across 5 awards and 1 newly active prime contractor. The preceding period contained 5 active prime contractors and 6 awards.

  8. Reported funding office

    BUREAU OF AFRICAN AFFAIRS

    #8Down 2 from #6

    Latest 12 months

    $566K

    4.9% of positive obligations

    Versus preceding 12 months

    +$19K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 3.4% from $547K to $566K. The office’s share of positive obligations moved from 4.8% to 4.9%, a change of +0.1 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 2 active prime contractors and 9 awards.

  9. Reported funding office

    BUREAU OF WESTERN HEMISPHERE AFFAIR

    #9Down 6 from #3

    Latest 12 months

    $396K

    3.5% of positive obligations

    Versus preceding 12 months

    −$944K

    6 active prime contractors · 10 awards

    View office comparison and evidence

    Reported obligations decreased 70.4% from $1.3M to $396K. The office’s share of positive obligations moved from 11.9% to 3.5%, a change of −8.4 percentage points.

    The latest period contains 12 actions across 10 awards and 2 newly active prime contractors. The preceding period contained 8 active prime contractors and 11 awards.

  10. Reported funding office

    BUREAU OF EUROPEAN AND EURASIAN AFF

    #10Down 3 from #7

    Latest 12 months

    $98K

    0.85% of positive obligations

    Versus preceding 12 months

    −$202K

    3 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations decreased 67.3% from $299K to $98K. The office’s share of positive obligations moved from 2.6% to 0.85%, a change of −1.8 percentage points.

    The latest period contains 3 actions across 3 awards and 3 newly active prime contractors. The preceding period contained 3 active prime contractors and 5 awards.

  11. Reported funding office

    BUREAU OF INTERNATIONAL NARCOTICS

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    +$183K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations moved from $183K in net deobligations to $0 in net obligations. The office’s share of positive obligations moved from 0% to 0%, a change of 0.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 2 active prime contractors and 2 awards.

  12. Reported funding office

    BUREAU OF HUMAN RESOURCES

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$1.1M

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $1.1M to $0. The office’s share of positive obligations moved from 9.7% to 0%, a change of −9.7 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 2 active prime contractors and 2 awards.

    Leading award-level changes

Contract types, competition, and procurement methods

From Oct 24, 2025 through Oct 23, 2026, 41 awards had positive obligations totaling $11.5M. Sss was the leading reported procedure, accounting for 34.8% of positive obligations. Awards with a reported parent IDV accounted for 24.9%.

Leading award type
42.3%
Definitive Contract
Leading reported procedure
34.8%
Sss
Reported parent IDV
24.9%
of positive obligations had a reported parent IDV
Median reported offers
1
37 of 41 awards reported offers

Buying method changes

Compared with Oct 24, 2024–Oct 23, 2025. Based on 41 current awards and 64 preceding awards with positive net obligations.

Reported full-and-open obligation share
18.7%
Down from 53.1% in the preceding period
Parent-IDV obligation share
24.9%
Down from 36.3% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541910 peer median, parent-IDV obligation share is 51.6 percentage points lower, reported full-and-open obligation share is 15.8 percentage points lower, delivery-order obligation share is 72.3 percentage points lower, and median positive award obligations are 31.1% lower.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share24.9%76.5%-51.6 pts
Reported full-and-open obligation share18.7%34.5%-15.8 pts
Delivery-order obligation share4.2%76.5%-72.3 pts
Median positive award obligations$94K$136K-31.1%
Peer cohort and comparison limits

The peer median gives each of the 3 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Definitive Contract(D)5$4.9M42.3%
Purchase Order(B)28$3.8M32.8%
BPA Call(A)4$2.4M20.7%
Delivery Order(C)4$480K4.2%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
BPA(E)4$2.4M20.7%
IDC(B)4$480K4.2%
Not reported33$8.6M75.1%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Single Award(S)4$2.4M20.7%
Multiple Award(M)4$480K4.2%
Not reported33$8.6M75.1%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Sss(ONLY ONE SOURCE)7$4.0M34.8%
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)5$2.5M21.4%
Negotiated Proposal/Quote(NP)3$1.7M15.2%
Simplified Acquisition(SP1)4$1.0M8.9%
Sp1(SIMPLIFIED ACQUISITION)12$954K8.3%
Only One Source(SSS)6$887K7.7%
Other reported values4$424K3.7%

Extent competed

Reported valueAwardsPositive obligationsShare
C(NOT COMPETED)7$4.0M34.8%
A(FULL AND OPEN COMPETITION)6$2.5M21.7%
Full and Open Competition(A)6$2.1M18.7%
Competed Under SAP(F)3$935K8.2%
G(NOT COMPETED UNDER SAP)5$670K5.8%
Not Competed(C)5$631K5.5%
Other reported values9$622K5.4%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Other Statutory Authority(OSA)4$2.4M20.7%
Fair Opportunity Given(FAIR)2$337K2.9%
Follow-on Action Following Competitive Initial Action(FOO)2$143K1.3%
Not reported33$8.6M75.1%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Urgency (FAR 6.302-2)(URG)1$3.1M26.8%
Only One Source-Other (FAR 6.302-1 Other)(ONE)11$1.5M13.4%
SAP Non-Competition (FAR 13)(SP2)6$751K6.5%
Authorized by Statute (FAR 6.302-5(A)(2)(I))(OTH)1$256K2.2%
Not reported22$5.8M51.0%

Contract pricing types

Reported valueAwardsPositive obligationsShare
J(FIRM FIXED PRICE)25$7.4M64.8%
Firm Fixed Price(J)16$4.0M35.3%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Market Research/Public Opinion(R422)27$5.5M47.7%
Education/Training- Personnel Testing(U002)2$4.5M39.4%
Special Studies/Analysis- Data (Other Than Scientific)(B506)3$954K8.3%
Support- Professional: Communications(R426)2$281K2.5%
Drafting, Surveying, and Mapping Instruments(6675)1$81K0.71%
Support- Management: Other(R799)1$73K0.64%
Other reported values5$87K0.76%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Department of State(1900)41$11.5M100.0%

Awarding offices

Reported valueAwardsPositive obligationsShare
Acquisitions - Aqm Momentum(19AQMM)24$10.3M90.1%
Acquisitions - Rpso Frankfurt(19GE50)1$300K2.6%
American Embassy Baghdad(191Z10)1$277K2.4%
U.s. Embassy Mexico(19MX53)5$226K2.0%
U.s. Embassy Amman(19J010)1$73K0.64%
U.s. Embassy Tegucigalpa(19H080)1$65K0.56%
Other reported values8$193K1.7%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
19AQMM25A1135(1900)4$2.4M20.7%
191Z1024D0001(1900)1$277K2.4%
19MX5326D0001(1900)3$203K1.8%
Not reported33$8.6M75.1%

Offers, award size, and timing

Median reported offers
1 median
37 reported · 4 not reported
Positive award obligations
$94K median
$56K–$270K middle 50%
Reported performance period
281 days (~9 months) median
41 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Oct 23, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 17prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
39.6%of positive obligations in the last 12 months
Leading four prime contractors
89.0%of positive obligations in the last 12 months
Leading eight prime contractors
96.8%of positive obligations in the last 12 months

Based on $11.4M in positive obligations during the 12 months ending Oct 23, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Oct 24, 2024–Oct 23, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $4.5M

    39.6%

    Dollar movement

    +$3.2M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    12 actions

    Historical and award details for NCS PEARSON, INC.
    Obligations: prior → latest
    $1.3M → $4.5M
    +235.4%
    Share: prior → latest
    12.0% → 39.6%
    +27.6 percentage points
    All-period obligations
    $7.2M
    11.6% of all-period positive obligations · 2 awards
    Recorded activity
    Since Nov 24, 2021
    through Sep 29, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside21
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $2.4M

    21.3%

    Dollar movement

    +$1.8M

    vs. prior 12 months

    Last 12mo awards

    24 awards

    24 actions

    Historical and award details for MISCELLANEOUS FOREIGN AWARDEES
    Obligations: prior → latest
    $665K → $2.4M
    +264.6%
    Share: prior → latest
    5.9% → 21.3%
    +15.3 percentage points
    All-period obligations
    $15.0M
    24.1% of all-period positive obligations · 226 awards
    Recorded activity
    Since Oct 21, 2021
    through Sep 29, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside2412
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $2.4M

    20.8%

    Dollar movement

    −$1.1M

    vs. prior 12 months

    Last 12mo awards

    13 awards

    14 actions

    Historical and award details for THE DISTRICT COMMUNICATIONS GROUP LLC
    Obligations: prior → latest
    $3.5M → $2.4M
    −32.1%
    Share: prior → latest
    31.2% → 20.8%
    −10.4 percentage points
    All-period obligations
    $14.1M
    22.5% of all-period positive obligations · 108 awards
    Recorded activity
    Since Dec 1, 2021
    through Sep 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported1346
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $843K

    7.4%

    Dollar movement

    +$843K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for AZTECH CITY LLC
    Obligations: prior → latest
    $0 → $843K
    Not comparable
    Share: prior → latest
    0% → 7.4%
    +7.4 percentage points
    All-period obligations
    $843K
    1.4% of all-period positive obligations · 1 award
    Recorded activity
    Since Jul 8, 2026
    through Jul 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  5. #5

    Last 12mo obligations

    $300K

    2.6%

    Dollar movement

    −$300K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for DOMESTIC AWARDEES (UNDISCLOSED)
    Obligations: prior → latest
    $600K → $300K
    −50.0%
    Share: prior → latest
    5.3% → 2.6%
    −2.7 percentage points
    All-period obligations
    $2.7M
    4.2% of all-period positive obligations · 1 award
    Recorded activity
    Since Dec 9, 2021
    through Jul 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside11
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  6. #6

    Last 12mo obligations

    $277K

    2.4%

    Dollar movement

    +$17K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for EXOVERA LLC
    Obligations: prior → latest
    $261K → $277K
    +6.5%
    Share: prior → latest
    2.3% → 2.4%
    +0.1 percentage points
    All-period obligations
    $1.7M
    2.6% of all-period positive obligations · 5 awards
    Recorded activity
    Since Jun 27, 2023
    through Jun 23, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported11
    Reported small business00
    All-period set-aside types

    None reported.

  7. #7

    Last 12mo obligations

    $203K

    1.8%

    Dollar movement

    +$203K

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for BGC ULISES BELTRAN Y ASOCS
    Obligations: prior → latest
    $0 → $203K
    Not comparable
    Share: prior → latest
    0% → 1.8%
    +1.8 percentage points
    All-period obligations
    $203K
    0.32% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jan 14, 2026
    through Aug 31, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported30
    Reported small business00
    All-period set-aside types

    None reported.

  8. #8

    Last 12mo obligations

    $104K

    0.91%

    Dollar movement

    −$5K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for SREO CONSULTING, INC.
    Obligations: prior → latest
    $109K → $104K
    −4.7%
    Share: prior → latest
    0.97% → 0.91%
    −0.1 percentage points
    All-period obligations
    $445K
    0.71% of all-period positive obligations · 4 awards
    Recorded activity
    Since Jul 15, 2024
    through Sep 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside12
    Not reported00
    Reported small business01
    All-period set-aside types

    None reported.

  9. #9

    Last 12mo obligations

    $81K

    0.71%

    Dollar movement

    −$260K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for D3 SYSTEMS, INC
    Obligations: prior → latest
    $341K → $81K
    −76.1%
    Share: prior → latest
    3.0% → 0.71%
    −2.3 percentage points
    All-period obligations
    $1.6M
    2.6% of all-period positive obligations · 12 awards
    Recorded activity
    Since Sep 8, 2022
    through May 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside14
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  10. #10

    Last 12mo obligations

    $73K

    0.64%

    Dollar movement

    +$73K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for NAMA STRATEGIC INTELLIGENCE SOLUTIONS
    Obligations: prior → latest
    $0 → $73K
    Not comparable
    Share: prior → latest
    0% → 0.64%
    +0.6 percentage points
    All-period obligations
    $145K
    0.23% of all-period positive obligations · 2 awards
    Recorded activity
    Since Sep 19, 2023
    through Sep 10, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  11. #11

    Last 12mo obligations

    $65K

    0.57%

    Dollar movement

    +$16K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for CID GALLUP CID S.A.
    Obligations: prior → latest
    $49K → $65K
    +31.7%
    Share: prior → latest
    0.44% → 0.57%
    +0.1 percentage points
    All-period obligations
    $898K
    1.4% of all-period positive obligations · 11 awards
    Recorded activity
    Since Sep 21, 2022
    through Sep 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside17
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    $64K

    0.56%

    Dollar movement

    +$64K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for YONDER CONSULTING LIMITED
    Obligations: prior → latest
    $0 → $64K
    Not comparable
    Share: prior → latest
    0% → 0.56%
    +0.6 percentage points
    All-period obligations
    $64K
    0.10% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 25, 2026
    through Sep 25, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $44K

    0.38%

    Dollar movement

    +$44K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for INSIGHT MARKETING, S.A. DE C.V.
    Obligations: prior → latest
    $0 → $44K
    Not comparable
    Share: prior → latest
    0% → 0.38%
    +0.4 percentage points
    All-period obligations
    $44K
    0.070% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 16, 2026
    through Sep 16, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    $20K

    0.17%

    Dollar movement

    +$20K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for INFORMES MEXICO, S.A. DE C.V.
    Obligations: prior → latest
    $0 → $20K
    Not comparable
    Share: prior → latest
    0% → 0.17%
    +0.2 percentage points
    All-period obligations
    $20K
    0.030% of all-period positive obligations · 1 award
    Recorded activity
    Since Aug 31, 2026
    through Aug 31, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    $18K

    0.16%

    Dollar movement

    +$18K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for PRORATA PUBLIC OPINION SURVEYS AND COMMUNICATIONS APPLICATIONS S.A.
    Obligations: prior → latest
    $0 → $18K
    Not comparable
    Share: prior → latest
    0% → 0.16%
    +0.2 percentage points
    All-period obligations
    $18K
    0.030% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 22, 2026
    through Sep 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside10
    Not reported00
    Reported small business00
    All-period set-aside types

    None reported.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Modification

This action

+$1.3M

NCS PEARSON, INC.

BUREAU OF DIPLOMATIC SECURITY

FOREIGN SERVICE OFFICER TEST ADMINISTER - INCREMENTAL FUNDING

Why it stands out

The award grew alongside stronger contractor activity.

The modification added $1.3M while contractor obligations rose $3.2M overall.

Award net obligations
$6.7M
Share of 12-month positive obligations
11.4%
Supporting data
Prime contractor
#1 · 39.6% share
up 1 rank · +27.6 percentage points · $3.2M net increase; action accounted for 41.1%
Funding office
#3 · 14.3% attributed share
+14.3 percentage points · $1.6M net increase; action accounted for 79.7%
Related:Largest share gain
PIID 19AQMM21C0016 · Mod P00027
Base award

This action

+$1.1M

NCS PEARSON, INC.

BUREAU OF PERSONNEL AND TRAINING

FOREIGN SERVICE TEST ADMINISTRATION BRIDGE

Why it stands out

One action represented 9.8% of the market’s latest 12-month positive obligations.

At $1.1M, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$3.1M
Share of 12-month positive obligations
9.8%
Supporting data
Funding office
#2 · 16.6% attributed share
+16.6 percentage points · $1.9M net increase; action accounted for 58.9%
PIID 19AQMM26C0623
Base award

This action

+$843K

AZTECH CITY LLC

BUREAU OF INTELLIGENCE AND RESEARCH

THE PURPOSE OF THIS PROJECT IS TO MEASURE PUBLIC OPINION IN THE INDO-PACIFIC REGION OF ASIA USING NATIONALLY REPRESENTATIVE PUBLIC OPINION SURVEYS

Why it stands out

No activity for this contractor was reported in this market during the preceding 12 months.

The base action placed the contractor #4 in this market by positive obligations over the latest 12 months.

Award net obligations
$843K
Share of 12-month positive obligations
7.4%
Supporting data
Prime contractor
#4 · 7.4% share
Newly active in this market; no actions were reported in the preceding 12 months
Funding office
#1 · 29.6% attributed share
$902K net decline despite this positive action
PIID 19AQMM26P0745
Base award

This action

+$899K

THE DISTRICT COMMUNICATIONS GROUP LLC

OFFICE OF THE SECRETARY OF STATE

RESEARCH AND ANALYSIS

Why it stands out

A new award added obligations despite weaker contractor activity.

The action represented 7.9% of the market’s latest 12-month positive obligations while the contractor’s obligations fell $1.1M overall.

Award net obligations
$899K
Share of 12-month positive obligations
7.9%
Supporting data
Prime contractor
#3 · 20.8% share
$1.1M net decline despite this positive action
Funding office
#5 · 7.8% attributed share
+7.8 percentage points · $961K net increase; action accounted for 93.5%
PIID 19AQMM26F7191
Base award

This action

+$382K

MISCELLANEOUS FOREIGN AWARDEES

BUREAU OF INTELLIGENCE AND RESEARCH

ASIA PACIFIC ISLANDS FOCUS GROUPS SURVEY FALL 2026

Why it stands out

The contractor climbed 2 positions in this market.

It now ranks #2 by positive obligations over the latest 12 months.

Award net obligations
$382K
Share of 12-month positive obligations
3.4%
Supporting data
Prime contractor
#2 · 21.3% share
up 2 ranks · +15.3 percentage points · $1.8M net increase; action accounted for 21.7%
Funding office
#1 · 29.6% attributed share
$902K net decline despite this positive action
PIID 19AQMM26P1282
Modification

This action

+$300K

DOMESTIC AWARDEES (UNDISCLOSED)

BUREAU OF SOUTH AND CENTRAL ASIAN

MEDIA MONITORING SERVICE FOR US EMBASSY KABUL, AFGHANISTAN

Why it stands out

This award grew while spending attributed to its office declined.

The modification added $300K while office-attributed obligations fell $832K overall.

Award net obligations
$3.3M
Share of 12-month positive obligations
2.6%
Supporting data
Prime contractor
#5 · 2.6% share
$300K net decline despite this positive action
Funding office
#6 · 7.3% attributed share
$832K net decline despite this positive action
PIID 19GE5021C0034 · Mod P00008
View recent award activity by date (10)
  1. NCS PEARSON, INC.Modification · PIID 19AQMM26C0623
    Action+$954K
    Award net obligations$3.1M
  2. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19GT5026C0021
    Action+$28K
    Award net obligations$28K
  3. THE DISTRICT COMMUNICATIONS GROUP LLCBase award · PIID 19AQMM26F7282
    Action+$375K
    Award net obligations$375K
  4. CID GALLUP CID S.A.Base award · PIID 19H08026P0521
    Action+$65K
    Award net obligations$65K
  5. THE DISTRICT COMMUNICATIONS GROUP LLCBase award · PIID 19AQMM26F7270
    Action+$535K
    Award net obligations$535K
  6. YONDER CONSULTING LIMITEDBase award · PIID 19BE2026P0731
    Action+$64K
    Award net obligations$64K
  7. THE DISTRICT COMMUNICATIONS GROUP LLCBase award · PIID 19AQMM26F7248
    Action+$566K
    Award net obligations$566K
  8. ABACUS DATA INCDeobligation · PIID 19CA5226P0235
    Action−$29K
    Award net obligations$355
  9. PRORATA PUBLIC OPINION SURVEYS AND COMMUNICATIONS APPLICATIONS S.A.Base award · PIID 19GR1026P0962
    Action+$18K
    Award net obligations$18K
  10. MISCELLANEOUS FOREIGN AWARDEESBase award · PIID 19AQMM26P1282
    Action+$382K
    Award net obligations$382K

State marketing research and public opinion polling market FAQs

Answers based on reported federal contract data.

Who are the top State marketing research and public opinion polling contractors?

In the 12 months through October 23, 2026, NCS PEARSON, INC., MISCELLANEOUS FOREIGN AWARDEES, and THE DISTRICT COMMUNICATIONS GROUP LLC were the leading State marketing research and public opinion polling prime contractors by positive obligations.

  1. #1

    NCS PEARSON, INC.

    $4,521,746 in positive obligations

  2. #2

    MISCELLANEOUS FOREIGN AWARDEES

    $2,426,022 in positive obligations

  3. #3

    THE DISTRICT COMMUNICATIONS GROUP LLC

    $2,374,054 in positive obligations

Rankings use reported USAspending award data.

Did State contract obligations increase in the marketing research and public opinion polling market?

Yes. Measured by net prime contract obligations, reported State activity in the marketing research and public opinion polling market increased 3.5% from $11,034,319 in the preceding 12 months to $11,418,830 in the 12 months through October 23, 2026.

Latest 12 months
$11,418,830
Net prime contract obligations
Preceding 12 months
$11,034,319
Net prime contract obligations
Change
+3.5%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent State contract award activity was reported in the marketing research and public opinion polling market?

Recent State contract award activity reported in the marketing research and public opinion polling market included actions for NCS PEARSON, INC., AZTECH CITY LLC, and THE DISTRICT COMMUNICATIONS GROUP LLC during the 12 months through October 23, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for State contracts under NAICS 541910?

From October 24, 2025 through October 23, 2026, State reported 41 positive-obligation awards for marketing research and public opinion polling under NAICS 541910. The leading award type was definitive contract. The leading reported procedure was sss.

Positive-obligation awards
41
Leading reported procedure
Sss
34.8% of positive obligations
Leading award type
Definitive Contract
42.3% of positive obligations
Full and open
18.7%
of positive obligations
Reported parent IDV
24.9%
of positive obligations

Percentages use positive obligations as the denominator.

Apply this research to a live pursuit

Sweetspot connects opportunity qualification, competitive research, capture, and proposal work in one workspace.

See Sweetspot in action

Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through October 23, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology