Federal Capture Intelligence

Top HHS advertising agencies contractors (NAICS 541810)

Contract actions: October 1, 2021 – October 23, 2026 Updated October 24, 2026 Department of Health and Human Services agency guide NAICS 541810 · Advertising Agencies
Latest 12 months
$203.7M
Net obligations · Up $17.8M vs. $185.9M preceding
Prime contractors
10
With positive obligations in the latest 12 months

Research the HHS federal contracting market for advertising agencies under NAICS 541810. Compare top federal contractors and market share, reported contract obligations and spending trends, funding-office attribution, recent award activity, contract types, competition, and procurement methods, and potential recompete research leads.

Contract obligation trends for Advertising Agencies at the Department of Health and Human Services

Federal records show $2.1B in net obligations across 215 awards in Advertising Agencies at the Department of Health and Human Services from Oct 1, 2021 through Oct 23, 2026. This market accounts for 1.4% of $150.2B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations increased 9.6% from $185.9M to $203.7M. 3 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY27 is year-to-date through Oct 23, 2026; earlier years show complete fiscal-year totals.

FY27 year-to-date: −$238K versus $0 through the same date in FY26 (Not comparable).
Net obligations · complete fiscal yearNet obligations · FY27 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$452.3M145Complete
FY2023$692.6M144Complete
FY2024$606.2M93Complete
FY2025$185.9M97Complete
FY2026$204.0M65Complete

Market at a glance

All reported prime contract awards
All-period net obligations
$2.1B
215 awards · 44 prime contractors
Latest 12-month movement
+9.6%
$203.7M vs. $185.9M
Leading eight prime share
99.9%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
1.4% of $150.2B in agency-wide net obligations.
Set-aside share when reported
46.7% of 60 awards with reported set-aside status.
Set-aside reporting
28 set aside · 32 no set-aside · 155 not reported

What changed in the last 12 months?

Oct 24, 2025–Oct 23, 2026, compared with Oct 24, 2024–Oct 23, 2025.

Competitive shifts

TRUE NORTH COMMUNICATIONS INC gained the most market share
27.5%→39.8%+12.3 percentage points
The contractor now ranks #1 by positive obligations, based on 4 reported actions.
PLOWSHARE GROUP, INC lost the most market share
21.0%→0.0%−21.0 percentage points
The contractor now ranks outside the ranking by positive obligations, based on 4 reported actions.

Buyer demand

Reported obligations through CDC OFFICE OF ACQUISITION SERVICES decreased
$39.0M→$2.7M−$36.3M
Latest-period activity spans 8 awards across 4 prime contractors.
Reported obligations through FDA OFFICE OF ACQ GRANT SVCS increased
$51.2M→$82.5M+$31.3M
Latest-period activity spans 5 awards across 3 prime contractors.

Award activity

Market structure

Top-five contractor share increased
92.0%→97.5%+5.5 percentage points
Contractors outside the top five now account for 2.5% of positive obligations.
View 1 additional material change

Competitive shifts

DANIEL J EDELMAN INC recorded the largest net deobligation
$5K→−$1.8M−$1.8M
The contractor now is unranked by positive obligations, based on 3 reported actions.
How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Federal contract obligations by funding office

See how positive obligations were attributed across funding offices in the 12 months ending Oct 23, 2026.

52.6% of positive obligations were attributed to OFC OF ACQUISITION AND GRANTS MGMT. That represents $107.7M, up $25.6M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. OFC OF ACQUISITION AND GRANTS MGMT52.6% · $107.7M · up $25.6M
  2. FDA OFFICE OF ACQ GRANT SVCS40.3% · $82.5M · up $31.3M
  3. NATIONAL INSTITUTES OF HEALTH NIDA2.4% · $5.0M · up $5.0M
  4. CDC OFFICE OF ACQUISITION SERVICES1.3% · $2.7M · down $36.3M
  5. SUBSTANCE ABUSE MENTAL HEALTH SVC1.2% · $2.4M · up $30K
  6. All other reported offices2.2% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    OFC OF ACQUISITION AND GRANTS MGMT

    #1Rank unchanged

    Latest 12 months

    $107.7M

    52.6% of positive obligations

    Versus preceding 12 months

    +$25.6M

    8 active prime contractors · 19 awards

    View office comparison and evidence

    Reported obligations increased 31.1% from $82.2M to $107.7M. The office’s share of positive obligations moved from 44.2% to 52.6%, a change of +8.4 percentage points.

    The latest period contains 28 actions across 19 awards. The preceding period contained 9 active prime contractors and 29 awards.

  2. Reported funding office

    FDA OFFICE OF ACQ GRANT SVCS

    #2Rank unchanged

    Latest 12 months

    $82.5M

    40.3% of positive obligations

    Versus preceding 12 months

    +$31.3M

    3 active prime contractors · 5 awards

    View office comparison and evidence

    Reported obligations increased 61.2% from $51.2M to $82.5M. The office’s share of positive obligations moved from 27.5% to 40.3%, a change of +12.8 percentage points.

    The latest period contains 5 actions across 5 awards and 1 newly active prime contractor. The preceding period contained 3 active prime contractors and 6 awards.

    Leading award-level changes

  3. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NIDA

    #3New to the positive-obligation ranking

    Latest 12 months

    $5.0M

    2.4% of positive obligations

    Versus preceding 12 months

    +$5.0M

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $5.0M. The office’s share of positive obligations moved from 0% to 2.4%, a change of +2.4 percentage points.

    The latest period contains 2 actions across 2 awards and 2 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

  4. Reported funding office

    CDC OFFICE OF ACQUISITION SERVICES

    #4Down 1 from #3

    Latest 12 months

    $2.7M

    1.3% of positive obligations

    Versus preceding 12 months

    −$36.3M

    4 active prime contractors · 8 awards

    View office comparison and evidence

    Reported obligations decreased 93.1% from $39.0M to $2.7M. The office’s share of positive obligations moved from 20.9% to 1.3%, a change of −19.6 percentage points.

    The latest period contains 13 actions across 8 awards and 1 newly active prime contractor. The preceding period contained 5 active prime contractors and 6 awards.

    Leading award-level changes

  5. Reported funding office

    SUBSTANCE ABUSE MENTAL HEALTH SVC

    #5Up 1 from #6

    Latest 12 months

    $2.4M

    1.2% of positive obligations

    Versus preceding 12 months

    +$30K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 1.2% from $2.4M to $2.4M. The office’s share of positive obligations moved from 1.3% to 1.2%, a change of −0.1 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 2 awards.

  6. Reported funding office

    HRSA HEADQUARTERS

    #6Up 2 from #8

    Latest 12 months

    $1.5M

    0.71% of positive obligations

    Versus preceding 12 months

    +$492K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 51.1% from $962K to $1.5M. The office’s share of positive obligations moved from 0.52% to 0.71%, a change of +0.2 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 2 active prime contractors and 3 awards.

  7. Reported funding office

    AHRQ/HEALTHCARE RESEARCH QUALITY

    #7Down 2 from #5

    Latest 12 months

    $1.3M

    0.64% of positive obligations

    Versus preceding 12 months

    −$1.3M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 50.0% from $2.6M to $1.3M. The office’s share of positive obligations moved from 1.4% to 0.64%, a change of −0.8 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  8. Reported funding office

    ADMIN FOR CHILDREN FAMILIES (ACF)

    #8Up 1 from #9

    Latest 12 months

    $1.3M

    0.62% of positive obligations

    Versus preceding 12 months

    +$393K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 44.9% from $874K to $1.3M. The office’s share of positive obligations moved from 0.47% to 0.62%, a change of +0.1 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  9. Reported funding office

    OMAS STRATEGIC BUYING CENTER - HHS MISSION

    #9New to the positive-obligation ranking

    Latest 12 months

    $381K

    0.19% of positive obligations

    Versus preceding 12 months

    +$381K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $381K. The office’s share of positive obligations moved from 0% to 0.19%, a change of +0.2 percentage points.

    The latest period contains 3 actions across 2 awards and 2 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

  10. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NHLBI

    #10Rank unchanged

    Latest 12 months

    $55K

    0.030% of positive obligations

    Versus preceding 12 months

    −$445K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 89.1% from $500K to $55K. The office’s share of positive obligations moved from 0.27% to 0.030%, a change of −0.2 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 2 awards.

  11. Reported funding office

    CMS OFFICE OF HEARINGS & INQUIRIES

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$1.8M

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $1.8M to $0. The office’s share of positive obligations moved from 0.97% to 0%, a change of −1.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NINDS

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    −$4.3M

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations decreased 100.0% from $4.3M to $0. The office’s share of positive obligations moved from 2.3% to 0%, a change of −2.3 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  13. Reported funding office

    PROGRAM SUPPORT CENTER ACQ MGMT SVC

    No positive-obligation rank

    Latest 12 months

    −$961K

    0% of positive obligations

    Versus preceding 12 months

    −$1.1M

    3 active prime contractors · 4 awards

    View office comparison and evidence

    Reported obligations moved from $150K in net obligations to $961K in net deobligations. The office’s share of positive obligations moved from 0.080% to 0%, a change of −0.1 percentage points.

    The latest period contains 6 actions across 4 awards and 2 newly active prime contractors. The preceding period contained 1 active prime contractor and 1 award.

Contract types, competition, and procurement methods

From Oct 24, 2025 through Oct 23, 2026, 22 awards had positive obligations totaling $225.7M. Subject to Multiple Award Fair Opportunity was the leading reported procedure, accounting for 43.8% of positive obligations. Awards with a reported parent IDV accounted for 98.9%.

Leading award type
98.9%
Delivery Order
Leading reported procedure
43.8%
Subject to Multiple Award Fair Opportunity
Reported parent IDV
98.9%
of positive obligations had a reported parent IDV
Median reported offers
3
21 of 22 awards reported offers

Buying method changes

Compared with Oct 24, 2024–Oct 23, 2025. Based on 22 current awards and 28 preceding awards with positive net obligations.

Median positive award obligations
$2.1M
Up from $250K in the preceding period
Subject to Multiple Award Fair Opportunity obligation share
43.8%
Down from 70.6% in the preceding period
How to read these changes

Directional color and the Up or Down labels show historical movement only. Green does not mean favorable and red does not mean unfavorable; neither predicts a future procurement method.

Same-NAICS comparison

Compared with the NAICS 541810 peer median, parent-IDV obligation share is 23.2 percentage points higher, reported full-and-open obligation share is 10.3 percentage points higher, delivery-order obligation share is 45.2 percentage points higher, and median positive award obligations are 666.2% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share98.9%75.7%+23.2 pts
Reported full-and-open obligation share80.4%70.0%+10.3 pts
Delivery-order obligation share98.9%53.7%+45.2 pts
Median positive award obligations$2.1M$268K+666.2%
Peer cohort and comparison limits

The peer median gives each of the 2 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)21$223.3M98.9%
Definitive Contract(D)1$2.4M1.1%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
IDC(B)8$208.1M92.2%
FSS(C)13$15.1M6.7%
Not reported1$2.4M1.1%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Multiple Award(M)20$140.8M62.4%
Single Award(S)1$82.5M36.5%
Not reported1$2.4M1.1%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Subject to Multiple Award Fair Opportunity(MAFO)5$98.9M43.8%
Negotiated Proposal/Quote(NP)2$84.9M37.6%
Mafo(SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY)15$41.9M18.6%

Extent competed

Reported valueAwardsPositive obligationsShare
Full and Open Competition(A)6$181.4M80.4%
A(FULL AND OPEN COMPETITION)15$41.9M18.6%
Full and Open Competition After Exclusion of Sources(D)1$2.4M1.1%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Fair Opportunity Given(FAIR)11$130.2M57.7%
Competitive Set Aside(CSA)6$10.4M4.6%
Follow-on Action Following Competitive Initial Action(FOO)1$206K0.090%
Only One Source - Other(ONE)2$64K0.030%
Not reported2$84.9M37.6%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Not reported22$225.7M100.0%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Time and Materials(Y)4$181.3M80.3%
Y(TIME AND MATERIALS)9$34.0M15.1%
J(FIRM FIXED PRICE)6$7.9M3.5%
Cost Plus Award Fee(R)1$2.4M1.1%
Firm Fixed Price(J)2$64K0.030%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Communications(R426)10$212.3M94.1%
Support- Professional: Other(R499)5$7.3M3.2%
Support- Management: Advertising(R701)3$3.2M1.4%
Support- Management: Public Relations(R708)1$2.4M1.1%
Support- Professional: Program Evaluation/Review/Development(R410)1$206K0.090%
Support- Management: Other(R799)1$175K0.080%
Other reported values1$55K0.024%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Centers for Medicare and Medicaid Services(7530)8$128.7M57.0%
Food and Drug Administration(7524)1$82.5M36.5%
Office of the Assistant Secretary for Financial Resources(7571)7$8.9M4.0%
Substance Abuse and Mental Health Services Administration(7522)1$2.4M1.1%
Centers for Disease Control and Prevention(7523)3$1.7M0.75%
Health Resources and Services Administration(7526)1$1.5M0.64%
Other reported values1$55K0.024%

Awarding offices

Reported valueAwardsPositive obligationsShare
Ofc of Acquisition and Grants Mgmt(75FCMC)8$128.7M57.0%
Fda Office of Acq Grant Svcs(75F401)1$82.5M36.5%
Omas Strategic Buying Center - Professional Services(7571PS)5$8.6M3.8%
Substance Abuse Mental Health Svc(75S201)1$2.4M1.1%
Cdc Office of Acquisition Services(75D301)3$1.7M0.75%
Hrsa Headquarters(75R602)1$1.5M0.64%
Other reported values3$435K0.19%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
75F40121D00016(7524)1$82.5M36.5%
75FCMC18D0045(7530)2$56.2M24.9%
75FCMC25DJ007(7530)2$44.0M19.5%
75FCMC18D0044(7530)2$17.8M7.9%
75FCMC18D0046(7530)1$7.7M3.4%
GS23F0127R(4730)2$6.4M2.9%
47QRAA24D002N(4732)1$3.0M1.3%
47QRAA25D008A(4732)4$2.7M1.2%
Other reported values6$3.0M1.3%
Not reported1$2.4M1.1%

Offers, award size, and timing

Median reported offers
3 median
21 reported · 1 not reported
Positive award obligations
$2.1M median
$486K–$7.0M middle 50%
Reported performance period
730 days (~2.0 years) median
22 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Oct 23, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Top federal contractors

Latest 12-month market share, concentration, and complete prime contractor rankings across the period shown.

Prime contractor concentration
3 of 10prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
39.8%of positive obligations in the last 12 months
Leading four prime contractors
96.0%of positive obligations in the last 12 months
Leading eight prime contractors
99.9%of positive obligations in the last 12 months

Based on $207.2M in positive obligations during the 12 months ending Oct 23, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Oct 24, 2024–Oct 23, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $82.5M

    39.8%

    Dollar movement

    +$31.3M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    4 actions

    Historical and award details for TRUE NORTH COMMUNICATIONS INC
    Obligations: prior → latest
    $51.2M → $82.5M
    +61.3%
    Share: prior → latest
    27.5% → 39.8%
    +12.3 percentage points
    All-period obligations
    $461.2M
    21.0% of all-period positive obligations · 6 awards
    Recorded activity
    Since Nov 15, 2021
    through Jul 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported44
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $56.2M

    27.1%

    Dollar movement

    +$5.0M

    vs. prior 12 months

    Last 12mo awards

    5 awards

    10 actions

    Historical and award details for PORTER NOVELLI PUBLIC SERVICES INC.
    Obligations: prior → latest
    $51.2M → $56.2M
    +9.9%
    Share: prior → latest
    27.5% → 27.1%
    −0.4 percentage points
    All-period obligations
    $283.9M
    12.9% of all-period positive obligations · 16 awards
    Recorded activity
    Since Nov 10, 2021
    through Sep 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported510
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $51.1M

    24.7%

    Dollar movement

    +$26.8M

    vs. prior 12 months

    Last 12mo awards

    5 awards

    8 actions

    Historical and award details for IPG DXTRA, INC.
    Obligations: prior → latest
    $24.4M → $51.1M
    +109.8%
    Share: prior → latest
    13.1% → 24.7%
    +11.6 percentage points
    All-period obligations
    $923.7M
    42.0% of all-period positive obligations · 12 awards
    Recorded activity
    Since Nov 18, 2021
    through Sep 9, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported56
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $9.1M

    4.4%

    Dollar movement

    +$3.9M

    vs. prior 12 months

    Last 12mo awards

    7 awards

    8 actions

    Historical and award details for BANYAN COMMUNICATIONS, INC.
    Obligations: prior → latest
    $5.3M → $9.1M
    +73.3%
    Share: prior → latest
    2.8% → 4.4%
    +1.6 percentage points
    All-period obligations
    $23.0M
    1.1% of all-period positive obligations · 10 awards
    Recorded activity
    Since Aug 25, 2022
    through Sep 29, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside32
    Reported no set-aside00
    Not reported42
    Reported small business74
    All-period set-aside types
    • 3 · Total small business
  5. #5

    Last 12mo obligations

    $3.0M

    1.4%

    Dollar movement

    $0

    no change vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for ELEVATION, LTD.
    Obligations: prior → latest
    $3.0M → $3.0M
    +0.0%
    Share: prior → latest
    1.6% → 1.4%
    −0.2 percentage points
    All-period obligations
    $128.0M
    5.8% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jan 14, 2022
    through Sep 3, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside01
    Reported no set-aside00
    Not reported10
    Reported small business11
    All-period set-aside types
    • 1 · Total small business
  6. #6

    Last 12mo obligations

    $2.4M

    1.2%

    Dollar movement

    +$30K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for SYNERGY ENTERPRISES, INC
    Obligations: prior → latest
    $2.4M → $2.4M
    +1.2%
    Share: prior → latest
    1.3% → 1.2%
    −0.1 percentage points
    All-period obligations
    $11.5M
    0.52% of all-period positive obligations · 2 awards
    Recorded activity
    Since Oct 14, 2021
    through Jun 10, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside12
    Reported no set-aside00
    Not reported00
    Reported small business12
    All-period set-aside types
    • 2 · Total small business
  7. #7

    Last 12mo obligations

    $1.3M

    0.63%

    Dollar movement

    −$1.3M

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for CROSBY MARKETING COMMUNICATIONS INC.
    Obligations: prior → latest
    $2.6M → $1.3M
    −50.0%
    Share: prior → latest
    1.4% → 0.63%
    −0.8 percentage points
    All-period obligations
    $21.7M
    0.99% of all-period positive obligations · 9 awards
    Recorded activity
    Since Jan 3, 2022
    through Jun 3, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside12
    Reported no set-aside00
    Not reported01
    Reported small business01
    All-period set-aside types
    • 2 · Total small business
  8. #8

    Last 12mo obligations

    $1.2M

    0.60%

    Dollar movement

    +$242K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    2 actions

    Historical and award details for SCHATZ PUBLISHING GROUP, LLC
    Obligations: prior → latest
    $999K → $1.2M
    +24.3%
    Share: prior → latest
    0.54% → 0.60%
    +0.1 percentage points
    All-period obligations
    $4.9M
    0.22% of all-period positive obligations · 6 awards
    Recorded activity
    Since Apr 11, 2022
    through Apr 20, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside12
    Reported no set-aside00
    Not reported11
    Reported small business23
    All-period set-aside types
    • 2 · Total small business
  9. #9

    Last 12mo obligations

    $175K

    0.080%

    Dollar movement

    +$175K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for DIX-GRA, INC.
    Obligations: prior → latest
    $0 → $175K
    Not comparable
    Share: prior → latest
    0% → 0.080%
    +0.1 percentage points
    All-period obligations
    $175K
    0.010% of all-period positive obligations · 1 award
    Recorded activity
    Since Jun 24, 2026
    through Jun 24, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  10. #10

    Last 12mo obligations

    $116K

    0.060%

    Dollar movement

    −$34K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    5 actions

    Historical and award details for SENSIS INC.
    Obligations: prior → latest
    $150K → $116K
    −22.6%
    Share: prior → latest
    0.080% → 0.060%
    0.0 percentage points
    All-period obligations
    $877K
    0.040% of all-period positive obligations · 5 awards
    Recorded activity
    Since Nov 10, 2021
    through May 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside11
    Reported no set-aside00
    Not reported10
    Reported small business21
    All-period set-aside types
    • 1 · Total small business
  11. #11

    Last 12mo obligations

    −$1.8M

    0%

    Dollar movement

    −$1.8M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    3 actions

    Historical and award details for DANIEL J EDELMAN INC
    Obligations: prior → latest
    $5K → −$1.8M
    Not comparable
    Share: prior → latest
    0% → 0%
    0.0 percentage points
    All-period obligations
    $916K
    0.040% of all-period positive obligations · 3 awards
    Recorded activity
    Since Apr 1, 2022
    through Jun 2, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported22
    Reported small business00
    All-period set-aside types

    None reported.

  12. #12

    Last 12mo obligations

    −$707K

    0%

    Dollar movement

    −$6.0M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    5 actions

    Historical and award details for KETCHUM INC.
    Obligations: prior → latest
    $5.3M → −$707K
    Not comparable
    Share: prior → latest
    2.9% → 0%
    −2.9 percentage points
    All-period obligations
    $86.5M
    3.9% of all-period positive obligations · 18 awards
    Recorded activity
    Since Jan 14, 2022
    through Aug 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported47
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    −$676K

    0%

    Dollar movement

    −$1.1M

    vs. prior 12 months

    Last 12mo awards

    4 awards

    4 actions

    Historical and award details for BETAH ASSOCIATES, INC.
    Obligations: prior → latest
    $460K → −$676K
    Not comparable
    Share: prior → latest
    0.25% → 0%
    −0.3 percentage points
    All-period obligations
    $2.7M
    0.12% of all-period positive obligations · 26 awards
    Recorded activity
    Since Dec 20, 2021
    through Aug 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported35
    Reported small business45
    All-period set-aside types
    • 3 · Total small business
    • 1 · WOSB set-aside
  14. #14

    Last 12mo obligations

    −$238K

    0%

    Dollar movement

    −$238K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for SIDEM LLC
    Obligations: prior → latest
    $0 → −$238K
    Not comparable
    Share: prior → latest
    0% → 0%
    0.0 percentage points
    All-period obligations
    −$14K
    0% of all-period positive obligations · 1 award
    Recorded activity
    Since Jan 25, 2022
    through Oct 8, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · 8(a) sole source
  15. #15

    Last 12mo obligations

    −$19K

    0%

    Dollar movement

    −$19K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for ANTELOPE FLATS, LLC
    Obligations: prior → latest
    $0 → −$19K
    Not comparable
    Share: prior → latest
    0% → 0%
    0.0 percentage points
    All-period obligations
    $989K
    0.050% of all-period positive obligations · 1 award
    Recorded activity
    Since Oct 15, 2021
    through Jun 17, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business

Potential federal contract recompetes

Investigate potential recompetes surfaced by near-term end dates, award value, and recent contract changes.

IPG DXTRA, INC.

HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH

The reported potential end date is Mar 10, 2027. Current award value is 94.1% of reported potential value ($819.9M of $871.4M).

Performance period

92.0%

As of Oct 23, 2026Potential end Mar 10, 2027

Current award value as a share of potential value

94.1%

$819.9M current$871.4M potential
Supporting data

Reported performance starts Jun 14, 2022.

No later potential end date is reported; current and potential end dates are both Mar 10, 2027.

$819.9M is obligated against $819.9M in current reported award value (100.0%).

Reported potential end dates: Jun 13, 2025 → Jun 13, 2026 → Mar 10, 2027.

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75FCMC22F0003

TRUE NORTH COMMUNICATIONS INC

NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER

The reported potential end date is Dec 31, 2026. Current award value is 100.0% of reported potential value ($95.8M of $95.8M).

Performance period

94.4%

As of Oct 23, 2026Potential end Dec 31, 2026

Current award value as a share of potential value

100.0%

$95.8M current$95.8M potential
Supporting data

Reported performance starts Aug 25, 2023.

No later potential end date is reported; current and potential end dates are both Dec 31, 2026.

$95.8M is obligated against $95.8M in current reported award value (100.0%).

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75F40123F19002

KETCHUM INC.

OUTREACH TO ENCOURAGE ENROLLMENT IN MEDICARE LOW INCOME PROGRAMS

$46.1M is obligated on an award with a reported potential end date of September 17, 2027.

Performance period

77.5%

As of Oct 23, 2026Potential end Sep 17, 2027

Current award value as a share of potential value

60.8%

$46.1M current$75.8M potential
Supporting data

Reported performance starts Sep 14, 2023.

No later potential end date is reported; current and potential end dates are both Sep 17, 2027.

$46.1M is obligated against $46.1M in current reported award value (100.0%).

Reported potential end dates: Sep 18, 2026 → Sep 17, 2027.

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75FCMC23F0001

PORTER NOVELLI PUBLIC SERVICES INC.

MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNICAL PROFESSIONAL SERVICES FOR THE DEVELOPMENT, IMPLEMENTATION, EXECUTION AND EVALUATION OF A NATIONAL INTEGR

$163.9M is obligated on an award with a reported potential end date of March 9, 2028.

Performance period

62.7%

As of Oct 23, 2026Potential end Mar 9, 2028

Current award value as a share of potential value

83.8%

$163.9M current$195.5M potential
Supporting data

Reported performance starts Jun 28, 2024.

Current performance is reported through Jun 30, 2027.

$163.9M is obligated against $163.9M in current reported award value (100.0%).

Reported potential end dates: Jun 30, 2027 → Mar 9, 2028.

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75FCMC24F0115

These are research leads, not confirmed recompetes. USAspending records through Oct 23, 2026; reported dates and values can change through later modifications.

Recent federal contract award activity

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$82.5M

TRUE NORTH COMMUNICATIONS INC

FDA OFFICE OF ACQ GRANT SVCS

PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE

Why it stands out

One action equaled more than a third of the market’s latest 12-month positive obligations.

The $82.5M action represented 39.8% of the market’s positive obligations over the latest 12 months.

Award net obligations
$82.5M
Share of 12-month positive obligations
39.8%
Supporting data
Prime contractor
#1 · 39.8% share
up 1 rank · +12.3 percentage points · $31.3M net increase; action exceeded it by $51.2M
Funding office
#2 · 40.3% attributed share
+12.8 percentage points · $31.3M net increase; action exceeded it by $51.2M
Related:Largest share gainFunding office gain
PIID 75F40126F19004
Modification

This action

+$51.1M

PORTER NOVELLI PUBLIC SERVICES INC.

OFC OF ACQUISITION AND GRANTS MGMT

MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNICAL PROFESSIONAL SERVICES FOR THE DEVELOPMENT, IMPLEMENTATION, EXECUTION AND EVALUATION OF A NATIONAL INTEGR

Why it stands out

One action equaled about a fifth of the market’s latest 12-month positive obligations.

The $51.1M action represented 24.7% of the market’s positive obligations over the latest 12 months.

Award net obligations
$163.9M
Share of 12-month positive obligations
24.7%
Supporting data
Prime contractor
#2 · 27.1% share
down 1 rank · −0.4 percentage points · $5.0M net increase; action exceeded it by $46.1M
Funding office
#1 · 52.6% attributed share
+8.4 percentage points · $25.6M net increase; action exceeded it by $25.6M
PIID 75FCMC24F0115 · Mod P00005
Base award

This action

+$37.0M

IPG DXTRA, INC.

OFC OF ACQUISITION AND GRANTS MGMT

THE PURPOSE OF THIS TASK ORDER IS TO PROVIDE PUBLIC EDUCATION AND OUTREACH CAMPAIGNS ACROSS THE FEDERALLY FACILITATED MARKETPLACE (FFM) STATES THAT HAVE ELECTED TO NOT ESTABLISH A STATE-BASED MARKETPLACE (SBM). CMS IS RESPONSIBLE FOR COMMUNICATING AN

Why it stands out

One action represented 17.9% of the market’s latest 12-month positive obligations.

At $37.0M, the action was large enough to materially affect the latest 12-month market picture.

Award net obligations
$37.0M
Share of 12-month positive obligations
17.9%
Supporting data
Prime contractor
#3 · 24.7% share
up 1 rank · +11.6 percentage points · $26.8M net increase; action exceeded it by $10.2M
PIID 75FCMC26F0101
Modification

This action

+$5.0M

BANYAN COMMUNICATIONS, INC.

NATIONAL INSTITUTES OF HEALTH NIDA

NINDS ONCE COMMUNICATIONS AND INFORMATION RESOURCE SUPPORT SERVICES

Why it stands out

The contractor climbed 2 positions in this market.

It now ranks #4 by positive obligations over the latest 12 months.

Award net obligations
$14.4M
Share of 12-month positive obligations
2.4%
Supporting data
Prime contractor
#4 · 4.4% share
up 2 ranks · +1.6 percentage points · $3.9M net increase; action exceeded it by $1.1M
Funding office
#3 · 2.4% attributed share
+2.4 percentage points · $5.0M net increase; action exceeded it by $19K
PIID 75N95024F00102 · Mod P00005
Deobligation

This action

−$18.5M

KETCHUM INC.

OFC OF ACQUISITION AND GRANTS MGMT

NO CHANGES TO THE STATEMENT OF WORK

Why it stands out

The award contracted while office-attributed spending grew overall.

The action removed $18.5M while office-attributed spending rose $25.6M.

Award net obligations
$1.5M
Share of 12-month positive obligations
8.9%
Supporting data
Prime contractor
0% share
−2.9 percentage points · $6.0M net decline; action exceeded it by $12.5M
Funding office
#1 · 52.6% attributed share
$25.6M net increase despite this negative action
PIID 75FCMC24F0114 · Mod P00003
Deobligation

This action

−$1.8M

DANIEL J EDELMAN INC

OFC OF ACQUISITION AND GRANTS MGMT

EOI::DEFEND THE SPEND (FEBRUARY 24, 2025) NON-ESSENTIAL ADVERTISING AND MARKETING SERVICES::EOI TERMINATION FOR CONVENIENCE AGREEMENT

Why it stands out

The award contracted while office-attributed spending grew overall.

The action removed $1.8M while office-attributed spending rose $25.6M.

Award net obligations
$937K
Share of 12-month positive obligations
0.87%
Supporting data
Prime contractor
0% share
$1.8M net decline; action accounted for 99.7%
Funding office
#1 · 52.6% attributed share
$25.6M net increase despite this negative action
Related:Largest net deobligation
PIID 75FCMC22F0001 · Mod P00008
View recent award activity by date (10)
  1. SIDEM LLCDeobligation · PIID HHSP233201750139A
    Action−$238K
    Award net obligations$4.0M
  2. BANYAN COMMUNICATIONS, INC.Base award · PIID 7571PS26F00341
    Action+$533K
    Award net obligations$533K
  3. BANYAN COMMUNICATIONS, INC.Base award · PIID 7571PS26F00339
    Action+$486K
    Award net obligations$486K
  4. BANYAN COMMUNICATIONS, INC.Modification · PIID 75R60223F80172
    Action+$1.5M
    Award net obligations$4.8M
  5. PORTER NOVELLI PUBLIC SERVICES INC.Modification · PIID 75FCMC25FJ164
    Action+$2.1M
    Award net obligations$3.9M
  6. IPG DXTRA, INC.Modification · PIID 75FCMC25FJ149
    Action+$7.0M
    Award net obligations$14.0M
  7. KETCHUM INC.Modification · PIID 75FCMC23F0001
    Action+$6.8M
    Award net obligations$46.1M
  8. KETCHUM INC.Modification · PIID 75FCMC22F0001
    Action+$11.0M
    Award net obligations$31.6M
  9. BANYAN COMMUNICATIONS, INC.Base award · PIID 75D30126F21456
    Action+$481K
    Award net obligations$481K
  10. BANYAN COMMUNICATIONS, INC.Base award · PIID 75D30126F21362
    Action+$1.2M
    Award net obligations$1.2M

HHS advertising agencies market FAQs

Answers based on reported federal contract data.

Who are the top HHS advertising agencies contractors?

In the 12 months through October 23, 2026, TRUE NORTH COMMUNICATIONS INC, PORTER NOVELLI PUBLIC SERVICES INC., and IPG DXTRA, INC. were the leading HHS advertising agencies prime contractors by positive obligations.

  1. #1

    TRUE NORTH COMMUNICATIONS INC

    $82,488,544 in positive obligations

  2. #2

    PORTER NOVELLI PUBLIC SERVICES INC.

    $56,207,472 in positive obligations

  3. #3

    IPG DXTRA, INC.

    $51,119,709 in positive obligations

Rankings use reported USAspending award data.

Did HHS contract obligations increase in the advertising agencies market?

Yes. Measured by net prime contract obligations, reported HHS activity in the advertising agencies market increased 9.6% from $185,892,833 in the preceding 12 months to $203,737,133 in the 12 months through October 23, 2026.

Latest 12 months
$203,737,133
Net prime contract obligations
Preceding 12 months
$185,892,833
Net prime contract obligations
Change
+9.6%
Between matched 12-month periods

Reported contract actions, not outlays or a forecast.

What recent HHS contract award activity was reported in the advertising agencies market?

Recent HHS contract award activity reported in the advertising agencies market included actions for TRUE NORTH COMMUNICATIONS INC, PORTER NOVELLI PUBLIC SERVICES INC., and IPG DXTRA, INC. during the 12 months through October 23, 2026.

Action obligations are transaction-level amounts, not current award-level obligations.

Which procurement methods were reported for HHS contracts under NAICS 541810?

From October 24, 2025 through October 23, 2026, HHS reported 22 positive-obligation awards for advertising agencies under NAICS 541810. The leading award type was delivery order. The leading reported procedure was subject to multiple award fair opportunity.

Positive-obligation awards
22
Leading reported procedure
Subject to Multiple Award Fair Opportunity
43.8% of positive obligations
Leading award type
Delivery Order
98.9% of positive obligations
Full and open
80.4%
of positive obligations
Reported parent IDV
98.9%
of positive obligations

Percentages use positive obligations as the denominator.

Which HHS advertising agencies awards may warrant recompete research?

4 HHS advertising agencies awards may warrant recompete research based on reported potential-end dates, including awards held by IPG DXTRA, INC., TRUE NORTH COMMUNICATIONS INC, and KETCHUM INC.

Research leads, not confirmed recompetes. Dates may change through later modifications.

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through October 23, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology