Federal Capture Intelligence

Advertising Agencies contractors at the Department of Health and Human Services

Contract actions: October 1, 2021 – July 27, 2026 Updated July 28, 2026 Department of Health and Human Services agency guide NAICS 541810 · Advertising Agencies
Latest 12 months
$224.8M
Net obligations · Down $96.0M vs. $320.8M preceding
Prime contractors
13
With positive obligations in the latest 12 months

Market snapshot for Advertising Agencies at the Department of Health and Human Services

Federal records show $2.1B in net obligations across 210 awards in Advertising Agencies at the Department of Health and Human Services from Oct 1, 2021 through Jul 27, 2026. This market accounts for 1.5% of $140.6B in agency-wide net prime contract obligations over the period shown. Latest 12-month net obligations decreased 29.9% from $320.8M to $224.8M. 4 prime contractors accounted for at least 80% of positive obligations in that latest period.

Fiscal-year activity

FY26 is year-to-date through Jul 27, 2026; earlier years show complete fiscal-year totals.

FY26 year-to-date: $173.1M versus $134.2M through the same date in FY25 (+29.0%).
Net obligations · complete fiscal yearNet obligations · FY26 YTDContract actions
View fiscal-year data table
Fiscal yearNet obligationsContract actionsCoverage
FY2022$452.3M145Complete
FY2023$692.6M144Complete
FY2024$606.2M93Complete
FY2025$185.9M97Complete
FY2026$173.1M48YTD through Jul 27, 2026

Market at a glance

All reported prime contract awards
All-period net obligations
$2.1B
210 awards · 44 prime contractors
Latest 12-month movement
−29.9%
$224.8M vs. $320.8M
Leading eight prime share
99.3%
Share held by the eight leading prime contractors in the latest 12 months
View agency share, denominators, and set-aside reporting
Agency context
1.5% of $140.6B in agency-wide net obligations.
Set-aside share when reported
45.8% of 59 awards with reported set-aside status.
Set-aside reporting
27 set aside · 32 no set-aside · 151 not reported

What changed in the last 12 months?

Jul 28, 2025–Jul 27, 2026, compared with Jul 28, 2024–Jul 27, 2025.

Competitive shifts

IPG DXTRA, INC. gained the most market share
6.23%→20.25%+14.0 percentage points
The contractor now ranks #3 by positive obligations, based on 12 reported actions.
TRUE NORTH COMMUNICATIONS INC had the largest decline in reported obligations
$128.2M→$82.5M−$45.7M
The contractor now ranks #1 by positive obligations and accounts for 34.5% of positive obligations, based on 7 reported actions.
KETCHUM INC. recorded the largest net deobligation
$20.5M→−$12.5M−$33.0M
The contractor now is unranked by positive obligations, based on 5 reported actions.

Buyer demand

Reported obligations through FDA OFFICE OF ACQ GRANT SVCS decreased
$129.8M→$82.5M−$47.3M
Latest-period activity spans 5 awards across 2 prime contractors.
Reported obligations through NATIONAL INSTITUTES OF HEALTH NIDA increased
$12K→$5.0M+$4.9M
Latest-period activity spans 2 awards across 2 prime contractors.

Award activity

How these findings are calculated

Findings are selected from matched-period changes in obligations, share, rank, funding offices, concentration, reported set-asides, material award actions, and agency-peer outliers. Related signals are combined, and only material evidence-backed changes are shown. Review the full methodology.

Funding pattern for Advertising Agencies at the Department of Health and Human Services

See how positive obligations were attributed across funding offices in the 12 months ending Jul 27, 2026.

40.4% of positive obligations were attributed to OFC OF ACQUISITION AND GRANTS MGMT. That represents $91.3M, down $18.6M from the preceding 12 months.

Latest 12-month share of positive obligations; the gray segment represents all other reported offices.

  1. OFC OF ACQUISITION AND GRANTS MGMT40.4% · $91.3M · down $18.6M
  2. FDA OFFICE OF ACQ GRANT SVCS36.5% · $82.5M · down $47.3M
  3. CDC OFFICE OF ACQUISITION SERVICES17.2% · $39.0M · down $28.0M
  4. NATIONAL INSTITUTES OF HEALTH NIDA2.2% · $5.0M · up $4.9M
  5. SUBSTANCE ABUSE MENTAL HEALTH SVC1.1% · $2.4M · up $30K
  6. All other reported offices2.6% of positive obligations
View reported office rankings, comparisons, and evidence

USAspending assigns each award to a funding office. That office may differ from the requiring activity, program office, contracting office, individual buyer, or actual customer.

  1. Reported funding office

    OFC OF ACQUISITION AND GRANTS MGMT

    #1Up 1 from #2

    Latest 12 months

    $91.3M

    40.4% of positive obligations

    Versus preceding 12 months

    −$18.6M

    9 active prime contractors · 22 awards

    View office comparison and evidence

    Reported obligations decreased 16.9% from $109.9M to $91.3M. The office’s share of positive obligations moved from 34.2% to 40.4%, a change of +6.2 percentage points.

    The latest period contains 37 actions across 22 awards and 2 newly active prime contractors. The preceding period contained 8 active prime contractors and 23 awards.

  2. Reported funding office

    FDA OFFICE OF ACQ GRANT SVCS

    #2Down 1 from #1

    Latest 12 months

    $82.5M

    36.5% of positive obligations

    Versus preceding 12 months

    −$47.3M

    2 active prime contractors · 5 awards

    View office comparison and evidence

    Reported obligations decreased 36.4% from $129.8M to $82.5M. The office’s share of positive obligations moved from 40.4% to 36.5%, a change of −4.0 percentage points.

    The latest period contains 7 actions across 5 awards and 1 newly active prime contractor. The preceding period contained 3 active prime contractors and 5 awards.

    Leading award-level changes

  3. Reported funding office

    CDC OFFICE OF ACQUISITION SERVICES

    #3Rank unchanged

    Latest 12 months

    $39.0M

    17.2% of positive obligations

    Versus preceding 12 months

    −$28.0M

    3 active prime contractors · 3 awards

    View office comparison and evidence

    Reported obligations decreased 41.8% from $67.0M to $39.0M. The office’s share of positive obligations moved from 20.9% to 17.2%, a change of −3.6 percentage points.

    The latest period contains 8 actions across 3 awards and 1 newly active prime contractor. The preceding period contained 5 active prime contractors and 7 awards.

  4. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NIDA

    #4Up 11 from #15

    Latest 12 months

    $5.0M

    2.2% of positive obligations

    Versus preceding 12 months

    +$4.9M

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations increased 41020.1% from $12K to $5.0M. The office’s share of positive obligations moved from 0% to 2.2%, a change of +2.2 percentage points.

    The latest period contains 2 actions across 2 awards and 2 newly active prime contractors. The preceding period contained 1 active prime contractor and 1 award.

    Leading award-level changes

  5. Reported funding office

    SUBSTANCE ABUSE MENTAL HEALTH SVC

    #5Up 2 from #7

    Latest 12 months

    $2.4M

    1.1% of positive obligations

    Versus preceding 12 months

    +$30K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 1.2% from $2.4M to $2.4M. The office’s share of positive obligations moved from 0.75% to 1.1%, a change of +0.3 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 2 awards.

  6. Reported funding office

    CMS OFFICE OF HEARINGS & INQUIRIES

    #6New to the positive-obligation ranking

    Latest 12 months

    $1.8M

    0.80% of positive obligations

    Versus preceding 12 months

    +$1.8M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations rose from $0 to $1.8M. The office’s share of positive obligations moved from 0% to 0.80%, a change of +0.8 percentage points.

    The latest period contains 1 action across 1 award and 1 newly active prime contractor. The preceding period contained 0 active prime contractors and 0 awards.

  7. Reported funding office

    AHRQ/HEALTHCARE RESEARCH QUALITY

    #7Down 1 from #6

    Latest 12 months

    $1.3M

    0.58% of positive obligations

    Versus preceding 12 months

    −$1.3M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 50.0% from $2.6M to $1.3M. The office’s share of positive obligations moved from 0.81% to 0.58%, a change of −0.2 percentage points.

    The latest period contains 2 actions across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  8. Reported funding office

    ADMIN FOR CHILDREN FAMILIES (ACF)

    #8Rank unchanged

    Latest 12 months

    $1.3M

    0.56% of positive obligations

    Versus preceding 12 months

    +$383K

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations increased 43.3% from $884K to $1.3M. The office’s share of positive obligations moved from 0.28% to 0.56%, a change of +0.3 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

  9. Reported funding office

    HRSA HEADQUARTERS

    #9Down 4 from #5

    Latest 12 months

    $962K

    0.43% of positive obligations

    Versus preceding 12 months

    −$1.7M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations decreased 63.7% from $2.7M to $962K. The office’s share of positive obligations moved from 0.83% to 0.43%, a change of −0.4 percentage points.

    The latest period contains 3 actions across 1 award. The preceding period contained 2 active prime contractors and 3 awards.

  10. Reported funding office

    OMAS STRATEGIC BUYING CENTER - HHS MISSION

    #10New to the positive-obligation ranking

    Latest 12 months

    $381K

    0.17% of positive obligations

    Versus preceding 12 months

    +$381K

    2 active prime contractors · 2 awards

    View office comparison and evidence

    Reported obligations rose from $0 to $381K. The office’s share of positive obligations moved from 0% to 0.17%, a change of +0.2 percentage points.

    The latest period contains 3 actions across 2 awards and 2 newly active prime contractors. The preceding period contained 0 active prime contractors and 0 awards.

  11. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NHGRI

    No positive-obligation rank

    Latest 12 months

    $0

    0% of positive obligations

    Versus preceding 12 months

    +$86K

    0 active prime contractors · 0 awards

    View office comparison and evidence

    Reported obligations moved from $86K in net deobligations to $0 in net obligations. The office’s share of positive obligations moved from 0% to 0%, a change of 0.0 percentage points.

    The latest period contains 0 actions across 0 awards. The preceding period contained 1 active prime contractor and 1 award.

  12. Reported funding office

    NATIONAL INSTITUTES OF HEALTH NINDS

    No positive-obligation rank

    Latest 12 months

    −$818K

    0% of positive obligations

    Versus preceding 12 months

    −$5.9M

    1 active prime contractor · 1 award

    View office comparison and evidence

    Reported obligations moved from $5.1M in net obligations to $818K in net deobligations. The office’s share of positive obligations moved from 1.6% to 0%, a change of −1.6 percentage points.

    The latest period contains 1 action across 1 award. The preceding period contained 1 active prime contractor and 1 award.

How this work is bought

Reported award structure, competition, pricing, work categories, and contracting channels for Advertising Agencies at the Department of Health and Human Services.

During Jul 28, 2025–Jul 27, 2026, this market recorded $249.0M in positive net award obligations across 26 awards. The leading reported procedure, Subject To Multiple Award Fair Opportunity, accounted for 65.9% of that positive-obligation base. Awards with a reported parent IDV accounted for 99.0%.

Leading award type
98.9%
Delivery Order
Leading reported procedure
65.9%
Subject To Multiple Award Fair Opportunity
Reported parent IDV
99.0%
of positive obligations had a reported parent IDV
Median reported offers
3
24 of 26 awards reported offers

Same-NAICS comparison

Compared with the NAICS 541810 peer median, parent-IDV obligation share is 42.9 percentage points higher, reported full-and-open obligation share is 43.3 percentage points higher, delivery-order obligation share is 48.4 percentage points higher, and median positive award obligations are 943.2% higher.

MeasureThis marketPeer medianDifference
Parent-IDV obligation share99.0%56.1%+42.9 pts
Reported full-and-open obligation share99.0%55.7%+43.3 pts
Delivery-order obligation share98.9%50.5%+48.4 pts
Median positive award obligations$1.3M$121K+943.2%
Peer cohort and comparison limits

The peer median gives each of the 2 eligible agency markets equal weight. The included agency markets are:

Agency mission, scale, and acquisition context can differ. Peer position does not establish market attractiveness or predict a future procurement method.

View buying-method details and data coverage

Award types

Reported valueAwardsPositive obligationsShare
Delivery Order(C)24$246.4M98.9%
Definitive Contract(D)1$2.4M0.98%
BPA Call(A)1$200K0.080%

Reported parent-award types

Reported valueAwardsPositive obligationsShare
IDC(B)13$196.2M78.8%
FSS(C)11$50.2M20.2%
BPA(E)1$200K0.080%
Not reported1$2.4M0.98%

Single- or multiple-award parent structure

Reported valueAwardsPositive obligationsShare
Multiple Award(M)23$163.9M65.8%
Single Award(S)2$82.7M33.2%
Not reported1$2.4M0.98%

Solicitation procedures

Reported valueAwardsPositive obligationsShare
Subject To Multiple Award Fair Opportunity(MAFO)24$164.1M65.9%
Negotiated Proposal/Quote(NP)2$84.9M34.1%

Extent competed

Reported valueAwardsPositive obligationsShare
Full And Open Competition(A)25$246.6M99.0%
Full And Open Competition After Exclusion Of Sources(D)1$2.4M0.98%

Fair-opportunity and limited-source reporting

Reported valueAwardsPositive obligationsShare
Fair Opportunity Given(FAIR)9$155.8M62.6%
Competitive Set Aside(CSA)6$7.9M3.2%
Follow-On Action Following Competitive Initial Action(FOO)1$206K0.080%
Only One Source - Other(ONE)2$64K0.030%
Minimum Guarantee(MG)6$30K0.010%
Not reported2$84.9M34.1%

Other-than-full-and-open reasons

Reported valueAwardsPositive obligationsShare
Not reported26$249.0M100.0%

Contract pricing types

Reported valueAwardsPositive obligationsShare
Time And Materials(Y)13$240.7M96.7%
Firm Fixed Price(J)12$5.9M2.4%
Cost Plus Award Fee(R)1$2.4M0.98%

Product or Service Codes

Reported valueAwardsPositive obligationsShare
Support- Professional: Communications(R426)14$199.2M80.0%
Support- Professional: Other(R499)4$44.5M17.9%
Support- Management: Public Relations(R708)1$2.4M0.98%
Support- Management: Advertising(R701)2$2.2M0.90%
Support- Professional: Program Evaluation/Review/Development(R410)2$266K0.11%
Photo/Map/Print/Publication- Arts/Graphics(T001)1$200K0.080%
Other reported values2$229K0.092%

Awarding subagencies

Reported valueAwardsPositive obligationsShare
Centers for Medicare and Medicaid Services(7530)13$116.7M46.9%
Food and Drug Administration(7524)1$82.5M33.1%
Centers for Disease Control and Prevention(7523)2$39.0M15.7%
National Institutes of Health(7529)3$4.4M1.8%
Office of the Assistant Secretary for Financial Resources(7571)4$3.0M1.2%
Substance Abuse and Mental Health Services Administration(7522)1$2.4M0.98%
Other reported values2$1.0M0.41%

Awarding offices

Reported valueAwardsPositive obligationsShare
Ofc Of Acquisition And Grants Mgmt(75FCMC)13$116.7M46.9%
Fda Office Of Acq Grant Svcs(75F401)1$82.5M33.1%
Cdc Office Of Acquisition Services(75D301)2$39.0M15.7%
National Institutes Of Health Nida(75N950)1$4.2M1.7%
Substance Abuse Mental Health Svc(75S201)1$2.4M0.98%
Omas Strategic Buying Center - Hhs Mission(7571MN)3$1.7M0.68%
Other reported values5$2.5M1.0%

Reported parent IDVs

Reported valueAwardsPositive obligationsShare
75F40121D00016(7524)1$82.5M33.1%
75FCMC18D0045(7530)2$55.9M22.5%
75FCMC25DJ007(7530)3$44.0M17.7%
GS23F0158L(4730)1$39.0M15.7%
75FCMC18D0046(7530)1$7.7M3.1%
75FCMC18D0044(7530)1$6.0M2.4%
GS23F0127R(4730)2$5.1M2.0%
47QRAA24D002N(4732)1$3.0M1.2%
Other reported values13$3.3M1.3%
Not reported1$2.4M0.98%

Offers, award size, and timing

Median reported offers
3 median
24 reported · 2 not reported
Positive award obligations
$1.3M median
$9K–$6.0M middle 50%
Reported performance period
364 days (~12 months) median
26 reported · 0 not reported

Calculations group latest-period actions by award, retain awards with positive net obligations for share denominators, and use each award's latest reported USAspending procurement fields as of Jul 27, 2026. Blank competition, pricing, PSC, or parent-IDV values remain not reported; they are not inferred. Offer counts must be positive and below the FPDS 999 placeholder. Awarding organizations can differ from the funding agency that defines this page.

Prime contractors for Advertising Agencies at the Department of Health and Human Services

Latest 12-month concentration and complete prime contractor rankings across the period shown.

Prime contractor concentration
4 of 13prime contractors account for at least 80% of positive obligations in the last 12 months
Largest prime contractor
34.5%of positive obligations in the last 12 months
Leading four prime contractors
94.3%of positive obligations in the last 12 months
Leading eight prime contractors
99.3%of positive obligations in the last 12 months

Based on $239.5M in positive obligations during the 12 months ending Jul 27, 2026. Individual shares and movement appear in the searchable rankings below. Movement compares with Jul 28, 2024–Jul 27, 2025.

Last 12mo obligation volume: Highest positive obligations first; net deobligations follow by magnitude; contractors with no activity in the last 12 months follow by all-period obligations. Ranks use the complete contractor list and remain fixed when search narrows the results.

15 leading contractors
  1. #1

    Last 12mo obligations

    $82.5M

    34.5%

    Dollar movement

    −$45.7M

    vs. prior 12 months

    Last 12mo awards

    5 awards

    7 actions

    Historical and award details for TRUE NORTH COMMUNICATIONS INC
    Obligations: prior → latest
    $128.2M → $82.5M
    −35.7%
    Share: prior → latest
    39.9% → 34.5%
    −5.5 percentage points
    All-period obligations
    $461.2M
    21.3% of all-period positive obligations · 6 awards
    Recorded activity
    Since Nov 15, 2021
    through Jul 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported53
    Reported small business00
    All-period set-aside types

    None reported.

  2. #2

    Last 12mo obligations

    $56.0M

    23.4%

    Dollar movement

    −$9.8M

    vs. prior 12 months

    Last 12mo awards

    6 awards

    11 actions

    Historical and award details for PORTER NOVELLI PUBLIC SERVICES INC.
    Obligations: prior → latest
    $65.8M → $56.0M
    −14.9%
    Share: prior → latest
    20.5% → 23.4%
    +2.9 percentage points
    All-period obligations
    $281.8M
    13.0% of all-period positive obligations · 16 awards
    Recorded activity
    Since Nov 10, 2021
    through Jun 30, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported69
    Reported small business00
    All-period set-aside types

    None reported.

  3. #3

    Last 12mo obligations

    $48.5M

    20.3%

    Dollar movement

    +$28.5M

    vs. prior 12 months

    Last 12mo awards

    7 awards

    12 actions

    Historical and award details for IPG DXTRA, INC.
    Obligations: prior → latest
    $20.0M → $48.5M
    +142.4%
    Share: prior → latest
    6.2% → 20.3%
    +14.0 percentage points
    All-period obligations
    $916.7M
    42.3% of all-period positive obligations · 12 awards
    Recorded activity
    Since Nov 18, 2021
    through Jul 20, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported72
    Reported small business00
    All-period set-aside types

    None reported.

  4. #4

    Last 12mo obligations

    $39.0M

    16.3%

    Dollar movement

    −$27.4M

    vs. prior 12 months

    Last 12mo awards

    1 award

    5 actions

    Historical and award details for PLOWSHARE GROUP, INC
    Obligations: prior → latest
    $66.4M → $39.0M
    −41.3%
    Share: prior → latest
    20.7% → 16.3%
    −4.4 percentage points
    All-period obligations
    $241.6M
    11.2% of all-period positive obligations · 1 award
    Recorded activity
    Since Jan 20, 2022
    through Apr 28, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported11
    Reported small business00
    All-period set-aside types

    None reported.

  5. #5

    Last 12mo obligations

    $5.1M

    2.1%

    Dollar movement

    −$1.7M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    5 actions

    Historical and award details for BANYAN COMMUNICATIONS, INC.
    Obligations: prior → latest
    $6.8M → $5.1M
    −24.9%
    Share: prior → latest
    2.1% → 2.1%
    0.0 percentage points
    All-period obligations
    $18.8M
    0.87% of all-period positive obligations · 6 awards
    Recorded activity
    Since Aug 25, 2022
    through Jun 4, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside22
    Reported no set-aside00
    Not reported02
    Reported small business24
    All-period set-aside types
    • 2 · Total small business
  6. #6

    Last 12mo obligations

    $3.0M

    1.3%

    Dollar movement

    $0

    no change vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for ELEVATION, LTD.
    Obligations: prior → latest
    $3.0M → $3.0M
    +0.0%
    Share: prior → latest
    0.93% → 1.3%
    +0.3 percentage points
    All-period obligations
    $128.0M
    5.9% of all-period positive obligations · 3 awards
    Recorded activity
    Since Jan 14, 2022
    through Jul 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside01
    Reported no set-aside00
    Not reported10
    Reported small business11
    All-period set-aside types
    • 1 · Total small business
  7. #7

    Last 12mo obligations

    $2.4M

    1.0%

    Dollar movement

    +$30K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for SYNERGY ENTERPRISES, INC
    Obligations: prior → latest
    $2.4M → $2.4M
    +1.2%
    Share: prior → latest
    0.75% → 1.0%
    +0.3 percentage points
    All-period obligations
    $11.5M
    0.53% of all-period positive obligations · 2 awards
    Recorded activity
    Since Oct 14, 2021
    through Jun 10, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside12
    Reported no set-aside00
    Not reported00
    Reported small business12
    All-period set-aside types
    • 2 · Total small business
  8. #8

    Last 12mo obligations

    $1.3M

    0.55%

    Dollar movement

    −$2.9M

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for CROSBY MARKETING COMMUNICATIONS INC.
    Obligations: prior → latest
    $4.2M → $1.3M
    −69.1%
    Share: prior → latest
    1.3% → 0.55%
    −0.8 percentage points
    All-period obligations
    $21.7M
    1.0% of all-period positive obligations · 9 awards
    Recorded activity
    Since Jan 3, 2022
    through Jun 3, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside12
    Reported no set-aside00
    Not reported01
    Reported small business01
    All-period set-aside types
    • 2 · Total small business
  9. #9

    Last 12mo obligations

    $1.2M

    0.52%

    Dollar movement

    +$232K

    vs. prior 12 months

    Last 12mo awards

    3 awards

    3 actions

    Historical and award details for SCHATZ PUBLISHING GROUP, LLC
    Obligations: prior → latest
    $1.0M → $1.2M
    +23.0%
    Share: prior → latest
    0.31% → 0.52%
    +0.2 percentage points
    All-period obligations
    $4.9M
    0.23% of all-period positive obligations · 6 awards
    Recorded activity
    Since Apr 11, 2022
    through Apr 20, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside22
    Reported no set-aside00
    Not reported11
    Reported small business33
    All-period set-aside types
    • 2 · Total small business
  10. #10

    Last 12mo obligations

    $266K

    0.11%

    Dollar movement

    +$290K

    vs. prior 12 months

    Last 12mo awards

    2 awards

    6 actions

    Historical and award details for SENSIS INC.
    Obligations: prior → latest
    −$24K → $266K
    Not comparable
    Share: prior → latest
    0% → 0.11%
    +0.1 percentage points
    All-period obligations
    $877K
    0.040% of all-period positive obligations · 5 awards
    Recorded activity
    Since Nov 10, 2021
    through May 22, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported11
    Reported small business21
    All-period set-aside types
    • 1 · Total small business
  11. #11

    Last 12mo obligations

    $175K

    0.070%

    Dollar movement

    +$175K

    vs. prior 12 months

    Last 12mo awards

    1 award

    1 action

    Historical and award details for DIX-GRA, INC.
    Obligations: prior → latest
    $0 → $175K
    Not comparable
    Share: prior → latest
    0% → 0.070%
    +0.1 percentage points
    All-period obligations
    $175K
    0.010% of all-period positive obligations · 1 award
    Recorded activity
    Since Jun 24, 2026
    through Jun 24, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside10
    Reported no set-aside00
    Not reported00
    Reported small business10
    All-period set-aside types
    • 1 · Total small business
  12. #12

    Last 12mo obligations

    $5K

    0%

    Dollar movement

    +$5K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for FORS MARSH GROUP LLC
    Obligations: prior → latest
    $0 → $5K
    Not comparable
    Share: prior → latest
    0% → 0%
    0.0 percentage points
    All-period obligations
    $5K
    0% of all-period positive obligations · 1 award
    Recorded activity
    Since Sep 23, 2025
    through Oct 31, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business00
    All-period set-aside types

    None reported.

  13. #13

    Last 12mo obligations

    $5K

    0%

    Dollar movement

    +$5K

    vs. prior 12 months

    Last 12mo awards

    1 award

    2 actions

    Historical and award details for OGILVY PUBLIC RELATIONS WORLDWIDE LLC
    Obligations: prior → latest
    $0 → $5K
    Not comparable
    Share: prior → latest
    0% → 0%
    0.0 percentage points
    All-period obligations
    −$58K
    0% of all-period positive obligations · 2 awards
    Recorded activity
    Since Jan 18, 2022
    through Oct 31, 2025

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported10
    Reported small business00
    All-period set-aside types

    None reported.

  14. #14

    Last 12mo obligations

    −$12.5M

    0%

    Dollar movement

    −$33.0M

    vs. prior 12 months

    Last 12mo awards

    3 awards

    5 actions

    Historical and award details for KETCHUM INC.
    Obligations: prior → latest
    $20.5M → −$12.5M
    Not comparable
    Share: prior → latest
    6.4% → 0%
    −6.4 percentage points
    All-period obligations
    $68.8M
    3.2% of all-period positive obligations · 18 awards
    Recorded activity
    Since Jan 14, 2022
    through Apr 21, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported36
    Reported small business00
    All-period set-aside types

    None reported.

  15. #15

    Last 12mo obligations

    −$1.8M

    0%

    Dollar movement

    −$2.7M

    vs. prior 12 months

    Last 12mo awards

    2 awards

    4 actions

    Historical and award details for DANIEL J EDELMAN INC
    Obligations: prior → latest
    $924K → −$1.8M
    Not comparable
    Share: prior → latest
    0.29% → 0%
    −0.3 percentage points
    All-period obligations
    $916K
    0.040% of all-period positive obligations · 3 awards
    Recorded activity
    Since Apr 1, 2022
    through Jun 2, 2026

    Award reporting

    Latest and prior 12-month award reporting
    Reported award evidenceLatestPrior
    Reported set-aside00
    Reported no set-aside00
    Not reported21
    Reported small business00
    All-period set-aside types

    None reported.

Recompete watch for Advertising Agencies at the Department of Health and Human Services

Investigate potential recompetes surfaced by near-term end dates, award value, and recent contract changes.

PLOWSHARE GROUP, INC

CDC NATIONAL TOBACCO EDUCATION CAMPAIGN

The reported potential end date moved later 2 times in the latest 12 months.

Performance period

97.0%

As of Jul 27, 2026Potential end Sep 30, 2026

Current award value as a share of potential value

100.0%

$501.1M current$501.1M potential
Supporting data

Reported performance starts Sep 30, 2020.

No later potential end date is reported; current and potential end dates are both Sep 30, 2026.

$373.9M is obligated against $501.1M in current reported award value (74.6%).

Reported potential end dates: Sep 29, 2025 → Mar 30, 2026 → Sep 30, 2026.

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75D30120F09371

IPG DXTRA, INC.

HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH

$819.9M is obligated on an award with a reported potential end date of March 10, 2027.

Performance period

86.9%

As of Jul 27, 2026Potential end Mar 10, 2027

Current award value as a share of potential value

94.1%

$819.9M current$871.4M potential
Supporting data

Reported performance starts Jun 14, 2022.

No later potential end date is reported; current and potential end dates are both Mar 10, 2027.

$819.9M is obligated against $819.9M in current reported award value (100.0%).

Reported potential end dates: Jun 13, 2025 → Jun 13, 2026 → Mar 10, 2027.

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75FCMC22F0003

KETCHUM INC.

EOI:: IMPLEMENTING EO 14222 HHS COST EFFICIENCY INITIATIVE (MARCH 19, 2025)::EOI CONTRACT DESCOPE

The reported potential end date is Sep 18, 2026. Current award value is 57.0% of reported potential value ($39.3M of $69.0M).

Performance period

95.2%

As of Jul 27, 2026Potential end Sep 18, 2026

Current award value as a share of potential value

57.0%

$39.3M current$69.0M potential
Supporting data

Reported performance starts Sep 14, 2023.

No later potential end date is reported; current and potential end dates are both Sep 18, 2026.

$39.3M is obligated against $39.3M in current reported award value (100.0%).

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75FCMC23F0001

TRUE NORTH COMMUNICATIONS INC

NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER

The reported potential end date is Dec 31, 2026. Current award value is 100.0% of reported potential value ($95.8M of $95.8M).

Performance period

87.2%

As of Jul 27, 2026Potential end Dec 31, 2026

Current award value as a share of potential value

100.0%

$95.8M current$95.8M potential
Supporting data

Reported performance starts Aug 25, 2023.

No later potential end date is reported; current and potential end dates are both Dec 31, 2026.

$95.8M is obligated against $95.8M in current reported award value (100.0%).

Obligations are compared with current reported award value, not treated as a contract ceiling.

PIID 75F40123F19002

These are research leads, not confirmed recompetes. USAspending records through Jul 27, 2026; reported dates and values can change through later modifications.

Award activity for Advertising Agencies at the Department of Health and Human Services

Recent contract actions with unusually large obligation changes or meaningful shifts in contractor and funding-office activity.

Base award

This action

+$37.0M

IPG DXTRA, INC.

OFC OF ACQUISITION AND GRANTS MGMT

THE PURPOSE OF THIS TASK ORDER IS TO PROVIDE PUBLIC EDUCATION AND OUTREACH CAMPAIGNS ACROSS THE FEDERALLY FACILITATED MARKETPLACE (FFM) STATES THAT HAVE ELECTED TO NOT ESTABLISH A STATE-BASED MARKETPLACE (SBM). CMS IS RESPONSIBLE FOR COMMUNICATING AN

Why it stands out

The contractor climbed 2 positions in this market.

It now ranks #3 by positive obligations over the latest 12 months.

Award net obligations
$37.0M
Share of 12-month positive obligations
15.4%
Supporting data
Prime contractor
#3 · 20.3% share
up 2 ranks · +14.0 percentage points · $28.5M net increase; action exceeded it by $8.5M
Funding office
#1 · 40.4% attributed share
$18.6M net decline despite this positive action
Related:Largest share gain
PIID 75FCMC26F0101
Deobligation

This action

−$18.5M

KETCHUM INC.

OFC OF ACQUISITION AND GRANTS MGMT

NO CHANGES TO THE STATEMENT OF WORK

Why it stands out

This award recorded a material contraction.

The action removed $18.5M. A deobligation does not by itself show lower requirement demand.

Award net obligations
$1.5M
Share of 12-month positive obligations
7.7%
Supporting data
Prime contractor
0% share
−6.4 percentage points · $33.0M net decline; action accounted for 56.0%
Funding office
#1 · 40.4% attributed share
up 1 rank · +6.2 percentage points · $18.6M net decline; action accounted for 99.4%
Related:Largest net deobligation
PIID 75FCMC24F0114 · Mod P00003
Base award

This action

+$82.5M

TRUE NORTH COMMUNICATIONS INC

FDA OFFICE OF ACQ GRANT SVCS

PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE

Why it stands out

One action equaled more than a third of the market’s latest 12-month positive obligations.

The $82.5M action represented 34.5% of the market’s positive obligations over the latest 12 months.

Award net obligations
$82.5M
Share of 12-month positive obligations
34.5%
Supporting data
Prime contractor
#1 · 34.5% share
$45.7M net decline despite this positive action
Funding office
#2 · 36.5% attributed share
$47.3M net decline despite this positive action
Related:Unusually large action
PIID 75F40126F19004
Modification

This action

+$51.1M

PORTER NOVELLI PUBLIC SERVICES INC.

OFC OF ACQUISITION AND GRANTS MGMT

MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNICAL PROFESSIONAL SERVICES FOR THE DEVELOPMENT, IMPLEMENTATION, EXECUTION AND EVALUATION OF A NATIONAL INTEGR

Why it stands out

One action equaled about a fifth of the market’s latest 12-month positive obligations.

The $51.1M action represented 21.4% of the market’s positive obligations over the latest 12 months.

Award net obligations
$163.9M
Share of 12-month positive obligations
21.4%
Supporting data
Prime contractor
#2 · 23.4% share
$9.8M net decline despite this positive action
Funding office
#1 · 40.4% attributed share
$18.6M net decline despite this positive action
PIID 75FCMC24F0115 · Mod P00005
Modification

This action

+$39.0M

PLOWSHARE GROUP, INC

CDC OFFICE OF ACQUISITION SERVICES

CDC NATIONAL TOBACCO EDUCATION CAMPAIGN

Why it stands out

This award grew while spending attributed to its office declined.

The modification added $39.0M while office-attributed obligations fell $28.0M overall.

Award net obligations
$373.9M
Share of 12-month positive obligations
16.3%
Supporting data
Prime contractor
#4 · 16.3% share
$27.4M net decline despite this positive action
Funding office
#3 · 17.2% attributed share
$28.0M net decline despite this positive action
PIID 75D30120F09371 · Mod P00016
Modification

This action

+$5.0M

BANYAN COMMUNICATIONS, INC.

NATIONAL INSTITUTES OF HEALTH NIDA

NINDS ONCE COMMUNICATIONS AND INFORMATION RESOURCE SUPPORT SERVICES

Why it stands out

The contractor and funding office both climbed their market rankings.

Both rank changes are shown in the supporting movement data.

Award net obligations
$14.4M
Share of 12-month positive obligations
2.1%
Supporting data
Prime contractor
#5 · 2.1% share
$1.7M net decline despite this positive action
Funding office
#4 · 2.2% attributed share
up 11 ranks · +2.2 percentage points · $4.9M net increase; action exceeded it by $32K
Related:Funding office gain
PIID 75N95024F00102 · Mod P00005
View recent award activity by date (10)
  1. ELEVATION, LTD.Base award · PIID 75FCMC26F0119
    Action+$3.0M
    Award net obligations$3.0M
  2. IPG DXTRA, INC.Base award · PIID 75FCMC26F0101
    Action+$37.0M
    Award net obligations$37.0M
  3. IPG DXTRA, INC.Modification · PIID 75FCMC22F0003
    Action+$2.0M
    Award net obligations$819.9M
  4. PORTER NOVELLI PUBLIC SERVICES INC.Modification · PIID 75FCMC24F0115
    Action+$51.1M
    Award net obligations$163.9M
  5. TRUE NORTH COMMUNICATIONS INCBase award · PIID 75F40126F19004
    Action+$82.5M
    Award net obligations$82.5M
  6. DIX-GRA, INC.Base award · PIID 7571MN26F80055
    Action+$175K
    Award net obligations$175K
  7. ANTELOPE FLATS, LLCDeobligation · PIID 75N95021P00006
    Action−$19K
    Award net obligations$1.6M
  8. SYNERGY ENTERPRISES, INCModification · PIID 75S20122C00001
    Action+$2.4M
    Award net obligations$11.5M
  9. BANYAN COMMUNICATIONS, INC.Deobligation · PIID 75R60223F80172
    Action−$28
    Award net obligations$3.3M
  10. CROSBY MARKETING COMMUNICATIONS INC.Modification · PIID 75Q80121F80004
    Action+$1.3M
    Award net obligations$14.0M

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Related market research

Complete market indexes:

Same NAICS at other agencies:

Nearby NAICS at this agency:

Markets sharing leading prime records:

Leading-prime vehicle memberships:

Company memberships do not establish award-channel use.

Reported obligations include contract actions from October 1, 2021 through July 27, 2026. Set-aside and business-size fields reflect award records, not a contractor's current eligibility.

Review data methodology