Federal NAICS Codes

NAICS 541810: Advertising Agencies

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541810.

NAICS 541810 federal market metrics

Total obligations
$33.5B
Total awards
9,713 awards
Active obligations
$3B
Size standard
$25,500,000 receipts

What this NAICS covers

NAICS 541810 covers advertising agency services such as market research, strategic campaign planning, message and creative development, production of ads, media planning and buying, and campaign performance monitoring for public and private organizations.

Federal opportunities under 541810 typically involve developing and executing outreach and public information campaigns that deliver creative materials, media placements, audience targeting, performance metrics, and compliance with federal accessibility and messaging requirements to achieve communication objectives.

FY2025 snapshot

Obligations
$808.6M
Awards
238
Average award
$3.4M
Change from FY2024
-39.1%

Recent awards

Search contractors

$3,000,000

ELEVATION, LTD.

Centers for Medicare and Medicaid Services

PIID
75FCMC26F0119
PSC
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS

$36,999,987

IPG DXTRA, INC.

Centers for Medicare and Medicaid Services

PIID
75FCMC26F0101
PSC
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS

$13,475

DRURY SOUTHWEST SIGNS INC

Department of Veterans Affairs

PIID
36C25526P0263
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$571,688

BETAH ASSOCIATES, INC.

Office of Justice Programs

PIID
15PCMD26F00000001
PSC
R408 - SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT

$10,000

NATIONAL CINEMEDIA, LLC

Bureau of Land Management

PIID
140L3726P0068
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

FAQ

What work fits NAICS 541810?
  • Full-service campaign development including creative concepts, production-ready scripts, storyboards, and placement across paid digital and traditional media channels.
  • Media planning and buying services that negotiate insertion orders, schedule placements, and manage advertising budgets across print, broadcast, and online outlets.
  • Production of multimedia advertising assets such as TV spots, radio ads, banner ads, and social media creative with rights management.
  • Brand and messaging development with creative deliverables, style guides, and campaign performance reporting tied to media metrics.
When is NAICS 541810 a weak fit?
  • Market research or survey studies: scope focuses on data collection and analysis without production of creative content or media-buy execution.
  • Event management and logistics: involves planning and staffing in-person events rather than development, production, and paid placement of advertising.
  • Custom software or web-application development: requires engineering, coding, and application deployment rather than creative advertising deliverables and media buys.
What solicitation language points to NAICS 541810?
  • Statement of work requests creative treatments, storyboards, production-ready scripts, and finished ad spots in specified lengths and formats.
  • Evaluation criteria include creative quality, past campaign examples, and proposed media-buy strategy with measured reach and frequency objectives.
  • Contract line items specify media placement, insertion orders, production invoices, and ownership of final creative assets rather than survey instruments or software deliverables.

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