Federal NAICS Codes

NAICS 541830: Media Buying Agencies

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541830.

NAICS 541830 federal market metrics

Total obligations
$666.1M
Total awards
645 awards
Active obligations
$75.8M
Size standard
$32,500,000 receipts

What this NAICS covers

NAICS 541830 covers firms that plan, negotiate, and purchase advertising time and space across broadcast, digital, print, and out-of-home channels, acting as the intermediary that secures placements and buys inventory on behalf of advertisers.

Federal opportunities under 541830 typically involve developing media plans, negotiating insertion orders and rates, placing and trafficking ads across channels, providing placement verification and reconciliation, and delivering audience delivery and impression reports tied to campaign objectives.

FY2026 snapshot

Obligations
$10.7M
Awards
1
Average award
$10.7M
Change from FY2025
+1,944.7%

Recent awards

Search contractors

$17,513

ASIMER TECH LLC

Department of Veterans Affairs

PIID
36C10M26P50035
PSC
7A21 - IT AND TELECOM - BUSINESS APPLICATION SOFTWARE (PERPETUAL LICENSE SOFTWARE)

FAQ

What work fits NAICS 541830?
  • Negotiating and purchasing broadcast and cable ad inventory and managing insertion orders and proof of placement for public information campaigns.
  • Buying digital display, video, and programmatic inventory, placing creatives, and reconciling impressions and billing with publishers and platforms.
  • Securing print and out-of-home placements, scheduling runs, and providing delivery verification such as tear sheets or location logs.
  • Providing consolidated monthly media billing, vendor reconciliation, and campaign delivery reports showing reach, frequency, and impressions by channel.
When is NAICS 541830 a weak fit?
  • Full-service advertising agencies where the primary scope is creative development and production of advertising content rather than negotiating and buying media placements.
  • Market research or audience measurement firms where the primary deliverable is research and analytics rather than purchasing time and space for advertising.
  • Public relations or communications contractors focused on earned media outreach and press relations rather than paid media placement and inventory buying.
What solicitation language points to NAICS 541830?
  • Statement of work requests insertion orders, negotiated media rates, placement schedules, and proof-of-placement documentation for paid media.
  • Evaluation criteria include media delivery metrics such as cost-per-thousand impressions (CPM), reach and frequency, and placement verification rates.
  • Contract deliverables require consolidated billing, vendor reconciliation by media channel, and monthly placement and impressions reporting.

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