Federal NAICS Codes

NAICS 541820

Public Relations Agencies

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541820.

NAICS 541820 federal market metrics

Total obligations
$4.9B
Total awards
7,520 awards
Active obligations
$239.4M
Size standard
$19,000,000 receipts

What this NAICS covers

NAICS 541820 covers public relations and communications services, including media relations, strategic messaging, reputation management, speechwriting, event communications, crisis communications planning, stakeholder outreach, and development of press materials and communication products.

Federal opportunities under 541820 typically involve delivering campaign messaging, media engagement, public information and outreach plans, producing press releases and briefing materials, supporting stakeholder communications, and executing communication activities aligned with agency public affairs objectives.

FY2025 snapshot

Obligations
$108.9M
Awards
65
Average award
$1.7M
Change from FY2024
-9.5%

Recent awards

Search contractors

$309,600

LYONS PUBLIC RELATIONS LLC

Department of Veterans Affairs

PIID
36C24526N0599
PSC
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS

$120,500

WEBSEDGE LIMITED

US Fish and Wildlife Service

PIID
140FS326P0076
PSC
T006 - PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION

$15,000

A. BRIGHT IDEA, LLC

Drug Enforcement Administration

PIID
15DDHQ26F00000426
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$1,070,263

A. BRIGHT IDEA, LLC

Drug Enforcement Administration

PIID
15DDHQ26F00000409
PSC
U099 - EDUCATION/TRAINING- OTHER

$25,000

A. BRIGHT IDEA, LLC

Drug Enforcement Administration

PIID
15DDHQ26F00000360
PSC
U099 - EDUCATION/TRAINING- OTHER

FAQ

What work fits NAICS 541820?
  • Develop and execute crisis communication plans, prepare press releases, and manage media inquiries with rapid coordination protocols and approved talking points.
  • Design and implement stakeholder outreach campaigns including messaging, briefing packets, community engagement events, and follow-up documentation.
  • Provide media monitoring and earned media reports with reach, placement, and sentiment metrics for inclusion in contractor performance reports.
  • Create spokesperson materials and provide media coaching sessions with deliverables that include talking points, mock interview transcripts, and evaluation feedback.
When is NAICS 541820 a weak fit?
  • Paid advertising and media-buy contracts that focus on ad placement procurement and paid impressions, because those procure paid media space rather than earned media relations and strategic communications.
  • Internal employee communications managed by human resources that handle policy dissemination and workforce administration, because they lack public-facing media relations and external stakeholder outreach.
  • Graphic design or production-only contracts that supply visual assets without strategic message development, media engagement, or outreach planning.
What solicitation language points to NAICS 541820?
  • Scope of work requests communication plans, media engagement logs, sample press releases, and outreach schedules as discrete deliverables.
  • Evaluation criteria request writing samples, demonstrated media relations placements, and past performance on public outreach campaigns.
  • Labor categories listed include Public Affairs Specialist, Media Relations Officer, Social Media Manager, and Communications Strategist with required experience levels.

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