$1,904,000
Federal NAICS Codes
NAICS 541820: Public Relations Agencies
Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541820.
NAICS 541820 federal market metrics
- Total obligations
- $4.9B
- Total awards
- 7,528 awards
- Active obligations
- $246.9M
- Size standard
- $19,000,000 receipts
What this NAICS covers
NAICS 541820 covers public relations and communications services, including media relations, strategic messaging, reputation management, speechwriting, event communications, crisis communications planning, stakeholder outreach, and development of press materials and communication products.
Federal opportunities under 541820 typically involve delivering campaign messaging, media engagement, public information and outreach plans, producing press releases and briefing materials, supporting stakeholder communications, and executing communication activities aligned with agency public affairs objectives.
FY2025 snapshot
- Obligations
- $109.2M
- Awards
- 65
- Average award
- $1.7M
- Change from FY2024
- -10.6%
Federal obligation trend
FY2021
$23.3M · 49 awards
FY2022
$53.9M · 114 awards
FY2023
$130.5M · 138 awards
FY2024
$122.1M · 166 awards
FY2025
$109.2M · 65 awards
FY2026
$26.5M · 46 awards
Recent awards
$448,000
$324,800
$17,669
RACK-WILDNER & REESE, INC.
Department of Energy
- PIID
- 89233126PNA000220
- PSC
- R701 - SUPPORT- MANAGEMENT: ADVERTISING
$403,200
$140,141
MISCELLANEOUS FOREIGN AWARDEES
Department of State
- PIID
- 19NP4026P0878
- PSC
- R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS
$574,200
$172,027
Storm Communication Nepal Pvt. Ltd.
Department of State
- PIID
- 19NP4026P0869
- PSC
- R499 - SUPPORT- PROFESSIONAL: OTHER
FAQ
What work fits NAICS 541820?
- Develop and execute crisis communication plans, prepare press releases, and manage media inquiries with rapid coordination protocols and approved talking points.
- Design and implement stakeholder outreach campaigns including messaging, briefing packets, community engagement events, and follow-up documentation.
- Provide media monitoring and earned media reports with reach, placement, and sentiment metrics for inclusion in contractor performance reports.
- Create spokesperson materials and provide media coaching sessions with deliverables that include talking points, mock interview transcripts, and evaluation feedback.
When is NAICS 541820 a weak fit?
- Paid advertising and media-buy contracts that focus on ad placement procurement and paid impressions, because those procure paid media space rather than earned media relations and strategic communications.
- Internal employee communications managed by human resources that handle policy dissemination and workforce administration, because they lack public-facing media relations and external stakeholder outreach.
- Graphic design or production-only contracts that supply visual assets without strategic message development, media engagement, or outreach planning.
What solicitation language points to NAICS 541820?
- Scope of work requests communication plans, media engagement logs, sample press releases, and outreach schedules as discrete deliverables.
- Evaluation criteria request writing samples, demonstrated media relations placements, and past performance on public outreach campaigns.
- Labor categories listed include Public Affairs Specialist, Media Relations Officer, Social Media Manager, and Communications Strategist with required experience levels.
Put this market knowledge to work
Now that you know about NAICS 541820 - Public Relations Agencies, let Sweetspot help you find and win relevant government contracts with AI-powered tools.