Federal NAICS Codes

NAICS 541830

Media Buying Agencies

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541830.

NAICS 541830 federal market metrics

Total obligations
$282.7M
Total awards
302 awards
Active obligations
$27M
Size standard
$32,500,000 receipts

What this NAICS covers

NAICS 541830 covers firms that plan, negotiate, and purchase advertising time and space across broadcast, digital, print, and out-of-home channels, acting as the intermediary that secures placements and buys inventory on behalf of advertisers.

Federal opportunities under 541830 typically involve developing media plans, negotiating insertion orders and rates, placing and trafficking ads across channels, providing placement verification and reconciliation, and delivering audience delivery and impression reports tied to campaign objectives.

FY2025 snapshot

Obligations
$456.2K
Awards
7
Average award
$65.2K
Change from FY2024
-98.4%

Recent awards

Search contractors

$20,248

IPSOS LIMITED

Department of State

PIID
19KE5025C0126
PSC
R708 - SUPPORT- MANAGEMENT: PUBLIC RELATIONS

$184,080

ARGENT ARC LLC

Department of the Navy

PIID
N6426725P5042
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$69,000

VOHL AGENCY LLC

Department of State

PIID
19PK3325C1020
PSC
B553 - SPECIAL STUDIES/ANALYSIS- COMMUNICATIONS

$160,000

BLUF AGENCY LLC

Department of the Army

PIID
W912JF25PA040
PSC
R701 - SUPPORT- MANAGEMENT: ADVERTISING

$10,020

JB HI-FI GROUP PTY LTD

Department of State

PIID
19AS2025K0838
PSC
5965 - HEADSETS, HANDSETS, MICROPHONES AND SPEAKERS

FAQ

What work fits NAICS 541830?
  • Negotiating and purchasing broadcast and cable ad inventory and managing insertion orders and proof of placement for public information campaigns.
  • Buying digital display, video, and programmatic inventory, placing creatives, and reconciling impressions and billing with publishers and platforms.
  • Securing print and out-of-home placements, scheduling runs, and providing delivery verification such as tear sheets or location logs.
  • Providing consolidated monthly media billing, vendor reconciliation, and campaign delivery reports showing reach, frequency, and impressions by channel.
When is NAICS 541830 a weak fit?
  • Full-service advertising agencies where the primary scope is creative development and production of advertising content rather than negotiating and buying media placements.
  • Market research or audience measurement firms where the primary deliverable is research and analytics rather than purchasing time and space for advertising.
  • Public relations or communications contractors focused on earned media outreach and press relations rather than paid media placement and inventory buying.
What solicitation language points to NAICS 541830?
  • Statement of work requests insertion orders, negotiated media rates, placement schedules, and proof-of-placement documentation for paid media.
  • Evaluation criteria include media delivery metrics such as cost-per-thousand impressions (CPM), reach and frequency, and placement verification rates.
  • Contract deliverables require consolidated billing, vendor reconciliation by media channel, and monthly placement and impressions reporting.

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