Federal NAICS Codes

NAICS 541890: Other Services Related to Advertising

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541890.

NAICS 541890 federal market metrics

Total obligations
$1B
Total awards
6,448 awards
Active obligations
$9.5M
Size standard
$19,000,000 receipts

What this NAICS covers

NAICS 541890 covers advertising support services not classified elsewhere, including advertising material distribution, display setup, promotional demonstrations, traffic coordination, campaign fulfillment, and other execution services that support advertising campaigns.

Federal opportunities under 541890 typically involve task orders for campaign execution support, promotional material handling, branded display setup, demonstration staffing, traffic coordination, fulfillment reporting, brand compliance checks, and delivery documentation.

FY2026 snapshot

Obligations
$14.2M
Awards
102
Average award
$139.2K
Change from FY2025
-58.1%

Recent awards

Search contractors

$18,350

ART SIGN WORKS, INC

Environmental Protection Agency

PIID
68HE0G26P0058
PSC
9905 - SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES

$134,788

ML CLICK MARKETING LLC

Federal Prison Industries, Inc

PIID
15UJES26F00000452
PSC
8305 - TEXTILE FABRICS

$29,092

ML CLICK MARKETING LLC

Federal Prison Industries, Inc

PIID
15UJES26F00000432
PSC
8305 - TEXTILE FABRICS

$50,000

OUTFRONT MEDIA INC.

National Gallery of Art

PIID
33301126PFP0096
PSC
9905 - SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES

FAQ

What work fits NAICS 541890?
  • Coordinate and manage branded experiential activations at outreach events including site layout, on-site staff, branded collateral production, and execution per campaign scripts.
  • Coordinate advertising traffic and placement instructions for approved campaign materials, including version control, delivery schedules, and proof-of-performance documentation.
  • Procure and produce promotional giveaways and point-of-purchase branded materials matched to campaign specifications and delivery schedules.
  • Provide on-site advertising support for controlled campaign rollouts, including temporary display setup, live demonstration staffing, and campaign asset turnover.
When is NAICS 541890 a weak fit?
  • Creative advertising agency services focused on strategy and campaign concept development because those efforts center on idea generation and account strategy rather than execution support.
  • Media buying and placement where procurement of advertising airtime and digital inventory is primary, because that activity centers on media purchase, targeting, and ad trafficking.
  • Printing and graphic production where the primary activity is manufacturing printed materials rather than providing on-site campaign or promotional support and coordination.
What solicitation language points to NAICS 541890?
  • Scope of work specifies on-site activations, brand ambassadors, or product placement coordination and asks for execution staffing plans and run sheets.
  • Line items list branded-collateral production, vendor-supplied promotional items, and on-site labor hours separately from creative development tasks.
  • Evaluation criteria request past performance on experiential activations, logistical staffing plans, and documented processes for campaign material controls and event compliance.

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