Federal NAICS Codes

NAICS 541840

Media Representatives

Explore obligations, trends, recent awards, and incumbent contractors for NAICS 541840.

NAICS 541840 federal market metrics

Total obligations
$60.6M
Total awards
1,622 awards
Active obligations
$1.3M
Size standard
$21,000,000 receipts

What this NAICS covers

NAICS 541840 covers media representatives who sell advertising space or time on behalf of media owners, manage ad inventory, and handle ad placements, billing, and commission-based sales for print, broadcast, or digital media outlets.

Federal opportunities under 541840 typically involve commission or placement agreements where the contractor sells government advertising space or time, provides insertion orders, tracks campaign placements, and reconciles billing between agencies and media vendors.

FY2025 snapshot

Obligations
$585.1K
Awards
9
Average award
$65K
Change from FY2024
-80.8%

Recent awards

Search contractors

$6,033

URBAN ONE, INC.

Federal Prison System / Bureau of Prisons

PIID
15B10626P00000288
PSC
R499 - SUPPORT- PROFESSIONAL: OTHER

$98,448

PANGEA GROUP LLC

Department of State

PIID
191S7026F0103
PSC
R708 - SUPPORT- MANAGEMENT: PUBLIC RELATIONS

$10,000

CATHERINE LEE

Centers for Disease Control and Prevention

PIID
75D30125P00142
PSC
R499 - SUPPORT- PROFESSIONAL: OTHER

$93,373

PANGEA GROUP LLC

Department of State

PIID
191S7025F0006
PSC
R708 - SUPPORT- MANAGEMENT: PUBLIC RELATIONS

FAQ

What work fits NAICS 541840?
  • Representing print publications to place paid advertisements, managing insertion orders, ad scheduling, and invoice reconciliation.
  • Selling broadcast radio or television ad time on behalf of station owners, coordinating spot schedules and airtime confirmations.
  • Managing digital publisher inventory resold through direct-sold relationships, reporting impressions and reconciling media invoices.
  • Brokerage of trade publication ad placements with insertion order control, payment reconciliation, and adherence to publisher deadlines.
When is NAICS 541840 a weak fit?
  • Advertising agency creative services-excludes development of ad creative, copywriting, production, and media planning strategy that belong to advertising agency work.
  • Programmatic media buying-relies on automated exchanges and DSP platforms rather than direct publisher representation and insertion order management.
  • Public outreach or stakeholder engagement contracts-focus on message development, events, and community engagement rather than selling or representing media inventory.
What solicitation language points to NAICS 541840?
  • Contract language sets commission rates, insertion order terms, publisher authorization requirements, and reconciliation of media invoices to placement records.
  • Statement of work requests representation agreements with publishers or broadcasters and lists duties such as inventory management, placement confirmations, and billing reconciliation.
  • Evaluation criteria emphasize existing publisher relationships, demonstrated ad-resale billing processes, and past performance in representing media owners rather than creative production.

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